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How Do Apps Make Money In 2017? Best 3 Strategies
 
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Today, I want to talk to you about the best way to make money with apps in 2017. This is a very popular topic among anyone getting in the app business because this is how you’re going to make your return. Full post here: https://www.bluecloudsolutions.com/blog/apps-make-money-2017-best-3-strategies/ I want to talk about what’s hot right now, what is working right now. And there’s a few things that are working and a few things that aren’t working really as well as they used to. 1. Advertisements Advertisements is when you show a pop-up for somebody else’s app and then you get paid every time that you show that pop-up. Advertisements still work. They work just as well as they do on the web, but they can go up and down based on the ad network. You have to show advertisements through an ad network, and so you don’t really have a lot of control over who the advertiser is, and how much they’re going to spend on a given day. So ads can work, but it really comes down to how much money the advertisers are spending that month. Ads can be a very lucrative source of revenue for you. It can be a very quick and fast way to make money. But you have to have a lot of downloads, thousands and thousands of it, to make advertising work. 2. Create more in-app purchases for your users. What happens with most people is they put in a few in-app purchases into their app and no one buys it. And they’re like: “Well, this app doesn’t convert, there’s no way I can make my money on this.” And they just forget about it, and go back to advertisements. But you don’t just put in-app purchases in your app. You have to sell your in-app purchases. What you have to realize is that the way that the world works in 2017 for the app business is you have to market to people. You have to put your app in front of them and say: “Hey listen, here’s the product that we’re selling, make sure to check this out.” So every time that they go through the app, you need to make sure that they know that it’s available, and that it’s easy to buy. So, in-app purchases are actually becoming a very viable source of revenue for people, but you have to sell it to your users. You can’t expect your users to go searching around and pick through every single menu and try to find it. And not only do you need to sell it, you need to consistently add more and more in-app purchases to your app. If you want to make more money, you need to just have more things that people can buy. And then you sell it to them, you present it to them in the app. 3. Subscription model This one has the most potential. Apps like Spotify and Pandora have subscriptions. Meaning, you sign-up and say: “Hey, for two dollars every week, or for 10 dollars every month you’re going to keep this app and you get all the premium access to the products.” This is the future of App Monetization. The most successful apps will focus on subscriptions. It is a winning and proven business model and not a lot of people are doing it. Now, Apple specifically has a few guidelines on what kind of apps can use subscriptions, but as long as you just put a lot of content into your app, or even stream content in, like if you have a YouTube channel, you can just show those videos directly in your app and put a gate on it. Adding a subscription and giving people access to premium parts of your app is the best way to make money with a really good app over the next 12 months. For this model to work, you have to have a great product. You can’t sell crap, you can’t sell garbage to people and expect them to sign up for a subscription. If you do have a great app though, make it a subscription and get people to sign up for this subscription, and then continuously deliver on what you promise. Summary So, if you’re thinking about getting into the app business, or if you are in the app business and you’re wondering “How do I make money?” look at these three types of monetization. The first is Advertising. It’s easy, but you’ve got to have a huge amount of volume, you got to have the right type of App—usually a game, or a casino game really for that to be a big winner for you. The second is in-app purchases. With in-app purchases, make sure that you are selling the in-app purchases, you’re presenting it to people, and you are consistently adding more things people will buy. And finally, add a subscription to your app. The subscription is: “You’re inside the app, here’s a pay wall, there’s a subscription, and on the other side is all these premium content. Make that a subscription and you will see something really, really amazing happen to your revenue reports as you go through the year.
Should Beginners Start By Reskinning Apps?
 
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Today I want to talk to you about whether or not you should start by reskinning apps or if you should start by building apps from scratch. Full post here: https://www.bluecloudsolutions.com/blog/beginners-start-reskinning-apps/ Reskinning means taking a template and applying new graphics to it, instead of trying to build something from the ground up. What’s A Good Business Model to Get Started In the App Business? What a lot of people have realized is that doing this in itself is no longer a viable business model. You can’t expect to just take templates, put new graphics on and make money. Still, it’s an appealing business model for some. And they’re asking: “Is this a good way just to get started? If I just wanted to get into the app business, should I just try reskinning an app, or should I really just go into these subscription models or try to do some stuff with Facebook Ads. What business model should I get started with?” What I would tell you is that definitely get started by reskinning a template. Going through the process of making an app is everything. If you can do that one thing, to just get an app in the store, the chances of you succeeding and building a business, and making real passive income go up exponentially. Building An App From Scratch vs Getting A Template For most people out there, it’s a lot harder to build something from scratch. It’s a lot more expensive and it takes way longer to build something from scratch than to get a template, do some research on a particular niche market or category, create some new graphics for that, and then publish that app. Get That App in the Store But just getting that app in the store so that you’ve gone through the process once, that is the name of the game in the app business. People think that you’ve got to knock it out of the park the first time, especially if you need to start making money fast. While it can happen, the chances of that happening are pretty low, as they are in any business. And so the best thing you can do, if you want to be around for 6 months and build something that actually grows, the more times you can put an app in the store and go through the process, the greater your chances are of that app becoming a real winner over the long term. So if you’re thinking about getting into the app business, I’ll definitely recommend reskinning a template. And the key, like I said, is you can’t put expectations on the marketing or on the monetization. It’s not going to pay your mortgage next month. But, it will put you in a position to start building new apps, using new templates, doing new market research in a way that will lead to results that you want. You will get more downloads, you will start making money, if you start following this system. But you’ve got to have that experience of going through it once. So, whatever it takes to get people to get one app in the store, do it. Reskinning is the easiest, fastest, cheapest way to do it. Because once you get one app in the store that’s when things start to actually happen. We offer some templates at Bluecloud. Use some of our templates or go get a template for $5 on some marketplace. I truly just want more people to put one app in the store. So that when you do your next project and your project after that, they start to be successful. You can use our strategies, you can join our community, you can meet the people who’ll help you make that a reality. But you just got to get that first app into the store.
How To Guarantee You Have A Winning App Idea (3 Steps)
 
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Learn more here: https://www.bluecloudsolutions.com/blog/how-to-guarantee-you-have-a-winning-app-idea-3-steps Many of you have awesome app ideas. Others...well, they could use some work :) Over the last few years I've seen a lot of similarities in what works and what doesn't work in the app store. Like all good things in marketing, they're fundamentals that we so often forget about. Our ideas are different, right?! Here's a quick 3 step process you can use to validate your app idea and make sure you're on track for some big wins. The summary: 1. Market validation. You need to make sure people actually want your app. It's not just about keyword research anymore - you need to find these people on social networks, blogs and the real world and understand who they are and what they need. 2. Being different and/or better. Competition is real, whether you like it or not. In order to rise to the top, you must do something that separates you from the pack. This can be doing something different than everyone else OR it can be doing the same things as other people but doing it in a much better way. 3. Make it simple. If you can't explain your app idea in one sentence, how do you expect your customer to understand in under 3 seconds? Simple ideas solve big problems. They also allow for clear goals and winning strategies. Even if your app is complicated, you must make the idea simple. Follow this 3 part audit and you'll be on your way to the top! Rock and roll, CT Free 21 Step Checklist For Getting Started With Apps: https://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: https://www.bluecloudsolutions.com/webinar-register
How To Make A Billion Dollar App In 3 Steps
 
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Learn more here: http://www.bluecloudsolutions.com/blog/make-billion-dollar-app-3-steps How do you make a billion-dollar app company? This is for anybody who’s thought, “Hey, this could be a huge app.” Here are 3 key things that are the foundation of a billion-dollar app business. Even if you’re just getting started and you have big dreams, this is a good set of guidelines. 1. Market leadership You need to be the market leader in some particular market: a niche market or a big market. Or you need to solve a very specific problem for somebody who is already a market leader. One example is Instagram, and another one is WhatsApp. Both bought by Facebook. Whenever you look at any big app idea or any big company, what you’ll see is that they become the best at something very specific. For Instagram it’s photo sharing, and for WhatsApp, it’s messaging. And typically a much bigger company buys them for having the solution to a problem that they have. 2. Solving problems You either need to solve a problem that everybody has or you need to solve a very expensive problem that one person or a small group of people has. Look at dating apps. They’re solving a massive problem that a lot of people have. Same goes with music apps like Pandora and Spotify. Then there’s Uber. The company bought a trucking app for $600+M. The trucking app’s technology had huge value for Uber. 3. You need to have the average person or some market force growing your company for you. You need to be able to launch the product and then leverage the momentum of the world that starts to grow and grow your business. That can be through things like viral loops, like people sharing with each other or word of mouth. You have to have some market force that’s propelling you. Timing is part of it. Also, it’s the way that it interacts with people so that the app is growing faster than you could ever buy the installs yourself. You need some sort of growth that’s pulling you up that level. If you get those three things, you’re on track for something really big. Free 21 Step Checklist For Getting Started With Apps: http://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: http://www.bluecloudsolutions.com/webinar-register
Facebook Ad Custom Audiences vs Lookalike Audiences - What's The Difference?
 
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Full post here: https://www.bluecloudsolutions.com/blog/facebook-ad-custom-audiences-vs-lookalike-audiences-whats-the-difference/ A lot of you are getting into Facebook advertising for your apps, or you have heard a lot about Facebook advertising for your apps. It’s an incredible way to get traffic and downloads for apps. That’s why people do it. Of all the platforms, it’s by far the most effective, and also has the best targeting. Beyond targeting your specific interests, you can also segment people and you can use algorithms and indicators that you give Facebook to justify or to find the people that you want to reach. Facebook does this with custom audiences and lookalike audiences. So what’s the difference between custom audiences and lookalike audiences on Facebook advertising? Custom Audience If you want to create a custom audience, what you would tell Facebook is, “Hey, Facebook, make sure that you tag everybody that does this particular action and put them into one small group. For example, everybody who comes and downloads my app, or everybody who goes to my website, visits my website one time, or people who make an in-app purchase. So, custom audience means, you are saying to Facebook that these are the people that I want to track and that you want Facebook to keep a list of who these people are. Lookalike Audience A lookalike audience is when you take one of these groups (people that you want to track) and tell Facebook to go and find as many people that look as similar to this group as possible so that you can put your ads in front of them. Knowing that Facebook has data on billions of people, and they will be able to go out and run an algorithm, and come back and say, “Hey, we found 2 million people in the United States (or whatever country you want) that look really similar to all people that are in your custom audience. Let’s only serve your ads to those people.” When you do this, you see much better results because you’re showing it to people that are already pre-qualified by Facebook based on the group of people that you are tracking. Lookalike audience is more about scaling your ads while custom audience is more about tracking the users. With custom audiences, you can imagine how many different applications there are for this. In emojis for example, we do people that install the app, and we also track how far into the onboarding experience do they get. Did they go through all the screens? Did they actually go and install the keyboard? Did they send an emoji? You can track all of these behaviors. You can create these custom audiences all throughout your app, and also for anyone who purchases things. You take these custom audiences and you go over to Facebook, and Facebook goes out and gives you millions of people that are really similar to those that bought in-app purchases or people that installed your app, or people that sent emojis. Facebook says these are the people that you should be showing your advertisements to. Those are the two types of audiences that you can create Facebook ads. When you use them together, you can create a really powerful strategy. We talk about that on the Facebook Ads mini-course on Bluecloud Solutions. We encourage everybody in the app business using Facebook ads or thinking about getting into Facebook ads to start building custom audiences, build them up, and then start to use these lookalike audiences to get even better results, better traffic, and cheaper installs to put more money back in your pocket.
How Long Does It Take To Make An Emoji App?
 
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Today I want to talk to you about how long does it actually take to make an emoji app. Full post here: https://www.bluecloudsolutions.com/blog/long-take-make-emoji-app/ One of the biggest questions we get from people wanting to make an app, once they see how good this opportunity is, is how long is it going to take me to actually get an emoji app in the store? The answer is: about two weeks. If it takes more than two weeks, then you’re making it way too complicated. Here’s the key: looking in your emoji apps, there’s going to be anywhere from 50 - 150 emojis stickers in there that you’re going to have the developer and designer make. 6 Weeks for an Emoji App? What a lot of people get hung up on is that they try to do everything upfront. They hire the developer or the designer, and they ask for 80 stickers to get done, perfectly designed. But then the developer says, “It’s going to take us 6 weeks to do that.” And most people will say, “Okay, cool, that’s fine” and that’s it. Just Do The Minimum Required But there’s a better way to do this. It’s so much easier to do it faster. Do lean startup. What you do is, instead of asking them to make 80 at once, you do the minimum required just to get the app in the store. Anywhere from 20 to 30 is really all you need to get an emoji app in the store. So you go to your developer or designer and tell them that you only want 25 of these stickers done. As part of the course, we give you the template, and you hand it over to them and tell them what the 25 emojis you want done. Then you give them the exact designs, images, style, market and themes, and everything. And the developer says, “Oh, 25 of these? I can get this done for you in 10 days (or 2 weeks).” And they deliver it, they change the icon, the graphics, upload it for you, and you’re good to go. A lot of people get hung up on trying to make this amazing, beautiful, huge thing, instead of realizing “What’s the smallest app I can make? What’s the easiest, least expensive and fastest thing that I can get in the store and start testing?” See how the market responds. If I can run a couple of Facebook ads to it, if I can get some organic traffic to it. By then you only spent a couple hundred bucks, taken you only two weeks and you’re in the store. You didn’t make this huge investment, didn’t wait for months on end. An Emoji App in 2 Weeks If you are thinking about building an app, or you want to make an app business, emojis are the fastest, easiest and cheapest way to get into the app business right now. And if someone quotes you 6 - 8 weeks, realize that you shouldn’t be doing that the first time out. You should be getting less emojis, maybe 20 - 30, get it done in 2 weeks for a couple of hundred bucks, and get it in the store and start marketing it to make sure that you’re seeing a return before you make a bigger investment. All those other emojis, those can just be updates that you can do later on. When it comes to how long does it take to make an emoji app, it’s really about 2 weeks. Anyone telling you longer than that, you need to either make your project smaller or you need to go find somebody who can get it done, because it’s possible. So just get the app in the store, see what the market says, and then update accordingly. Let the data be your decision-maker. Check out our Emoji Arbitrage Workshop, where I’ll walk you through the hottest opportunities to get into the app business, make money quickly and get going. Sign up and you’ll see why this is the biggest opportunity in 2017. See ya! Carter
How To Pre-Launch Your App & Get 100,000 Seed Users
 
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Learn more here: http://www.bluecloudsolutions.com/blog/pre-launch-app-get-100000-seed-users This past week I attended an event all about launching and scaling your business. It was cool. Definitely had a San Francisco flair to it as most of the talks were from founders who didn't get into the details the way many of we do in the app business. My favorite talk was by Alex Tew (@tewy) who has founded a few products such as the Million Dollar Homepage and the app Calm​ Alex talked about how he would have his dev team create a viral "mini" product leading up to the launch that could potentially go big very quickly. The goal being to aggregate as many email addresses as possible in order to "seed" his product launch. In this video, I talk about what he did and how it worked so well for the Calm app. What you need to know: 1. Create a mini product for your target audience that takes no more than 2 days to build. For the Calm app, Alex's team built the Do Nothing For Two Minutes website 2. Post this product on social media in front of the people you are targeting already. NOTE: this only works for apps that have a specific audience. Sorry generic gamers... 3. Fuel the fire with some highly targeted FB ads (optional) 4. Collect emails and retargeting pixel information from all visitors 5. Reach out to PR outlets and have them talk about your mini product. This is much easier to pitch than an app because it's so unique and simple. 6. Leverage all the user data you collect into launching your app. Simple, right? Sort of. It's important to recognize that this is not a guaranteed strategy. In fact, the odds are probably against you. The good news, though, is that the investment is very small and the potential upside is HUGE. You can try a few different mini products to see if one hits. One great tip from Alex is to incorporate puns or catchy titles into your marketing. This often helps products like this go viral. My mind exploded with ideas when I heard this and I can't wait to try a few. I highly encourage any one of you to try this! Free 21 Step Checklist For Getting Started With Apps: http://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: http://www.bluecloudsolutions.com/webinar-register
Do You Need An NDA For Your App?
 
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One of the questions that I often get asked is this: Do I need an NDA (non-disclosure agreement) for my new app? Some people who have an app idea or have built something, don’t want to share this information and want to protect themselves. So that when they talk to or hire developers, they are legally bound to keep the information private. Short answer: You only need an NDA if you can enforce it. There are two things you need to think about: 1. How are you going to enforce your NDA? Lots of times you go to freelancer sites like Upwork, Fiverr, or 99designs to hire people, and often they’re not in your country. So, what do you do if the person you hired, who did sign the NDA, ends up breaking the NDA? Are you going to fly to Southeast Asia or South America to enforce it? Your NDA is only as good as you can enforce it. Now if you’re hiring someone from the US or from your native country where you can enforce the law, then maybe you can think about getting an NDA. 2. Building a good relationship with your developers is more important What’s more important is for you to build a good relationship with your developers from the start. That way, they’re not incentivized to steal anything, especially when it comes to intellectual property. Developers are not normally in the business of finding people who have good ideas, and using those ideas to build their own app business. Most of the time they’re not interested in your ideas. They’re more interested in the budget and getting the project done. If you do have ideas that you want to protect, and you plan to hire someone locally or in your native country, there are NDAs that you can get. We have a simple template on Bluecloud Solutions that you can download. Look for it here: https://www.bluecloudsolutions.com/how-to-make-an-app-guide/ Know that most developers have heard most ideas before. There are very few ideas that are truly revolutionary. Often, going through the NDA process will just end up costing you more money. And the real money in any business is in the execution, in building the actual product itself. You can definitely get an NDA. Just make sure you have a plan when you want to use it. See ya! Carter
May 2017 - How To Go From Beginner To Passive Income With Apps
 
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Today I want to talk about the process of going from absolute beginner to having an app in the store making money. Read the full article here: https://www.bluecloudsolutions.com/blog/may-2017-go-beginner-passive-income-apps/ Here are the 5 phases or steps that you need to get an app into the store and make money. 1. Come up with an idea or a business model. It’s important to make sure that your app idea is good and that you know what kind of business you are building. You can make sure that your app idea is good through a variety of ways, a lot of it through market research, by looking at the app store and see if there’s anything already, asking people around what they’ve seen working, see what the trends are, and all the stuff that people do to qualify their ideas. On the business model side is to walk through and see how I’ll be spending the least amount of money, ask questions about how the app will come to life, and then ask how I’m going to make the most amount of money back. If you’re interested in all this stuff, we have the resources on the site. Go check it out, sign up for the free ebook, The 21-Step App System. Or join the Bluecloud App Formula Course, and we’ll show you how to do all this stuff. 2. Get the app built You have two choices: build it yourself or hire someone, a developer, to build the app for you. If you want to learn how to code, and want to code it yourself, go for it. We will not teach you how to code because, honestly, I think that’s a very difficult thing to do if you’re trying to build a business. The other thing is, you need to hire a developer. The best place to do this is at Upwork.com. That’s the best resource we found, and where I hired probably 20 developers. Whether you decide to do it yourself or hire someone, you go and get it done. 3. Publishing phase This is when your developer or designer has completed the app. Now they need to upload it to iTunes Connect. It’s the App Store’s mission control center. So they finish the app, now they upload it, put in the icon and screenshots, create a title, write the description, pick the keywords, and add all sorts of information. You put the app into that staging scenario where it’s not live yet, but it’s getting ready for Apple to approve it. 4. App goes live and you start marketing it Here you start telling people, “Hey, here’s my app, go download it.” You get some press releases or you start to do this App Store optimization or ASO. You optimize for the algorithm. You pick the right keywords, get the right title, test your screenshots and icons. You can look at statistics and analytics and see how your download volume is doing, and adjust and optimize accordingly. You can purchase Facebook advertising. There are tons of different ways that you can get published by a huge company that can drive hundreds to thousands of people to you, lots of different ways to get traffic to your app. 5. Monetization This is when you turn users into dollars. Monetization can happen in a variety of ways. It can be a paid app, in-app purchases, advertising, subscriptions, email collection, etc. This phase is when you start to see all the hard work pay off and make some dollars come in the door. If you follow this blueprint, you can have an app in the store in easily under 30 days. We got a lot of tips and tricks to make this happen a lot faster and get bigger results. We’ve made 1600 apps and counting. I never coded anything, and many of our students have no idea about coding. So it’s very feasible, and it works. And it’s continuing to work. This 2017, the app is having its biggest year ever. It’s a good time to be in the app business. I hope this inspires you to join us. It’s a great business to be in. Digital products is as good as it gets for passive income.
Building Systems To Build Habits - The Biggest Life Hack Going
 
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Learn more here: http://www.bluecloudsolutions.com/blog/building-systems-to-build-habits-the-biggest-life-hack-going One of Warren Buffet's most popular pieces of advice to young people: get better habits. Habits lead to results. If you have good habits, you have good results. Great habits = Great results. Simple enough, yes? Not really. Anyone who has tried to create a new habit knows how hard it can be. Once you've set those neural pathways, they are difficult to modify. It's becoming more and more popular to promote building new habits. We follow endless blogs and model the 0.01% of performers hoping to find something that will get us the edge we want. We learn that we should meditate more. Easy enough! Take cold showers. You got it! Journal each day. Consider it done! We attempt to take on these new habits and inevitably falter. Life comes up. We don't feel like it. We turn to the internet for answers, which we find in "inspiration" which we use to refill our gas tanks of intention. Most people are focused on changing how they feel...and DRAMATICALLY underestimate how emotional they are. In this video, I talk about how I have slowly realized that creating habits has been a failed endeavor...until I started building systems that spit out new habits as a byproduct. The bottom line: 1.Habits take a lot of energy to form. This takes anywhere from 3 to 60 days depending on what study you read. 2.Because you are on this site, I can almost guarantee you are an "emotional" person. That makes it even harder to change. 3. If you want to change your habits, focus on the things that lead up to NOT doing the habit over and over. What are the things that you do each morning that make you feel like you don't want to do XYZ? 4. Create systems to stop these negative emotions from ever taking place. 5. You will create your habits much more easily My own personal example: 1. I wanted to read more. I never "felt" like reading, so I didn't end up reading enough. 2. Instead of trying to focus on how much I want to start reading more, I focused on the things that created the distractions to reading. 3. I bought an iPad with nothing installed except books 4. I put iPad in a room where there is nothing else for me to do except use this iPad 5. When I walk into the room, I have ONE option of what I can do - read 6. I read about 400% more words a week now I don't focus on reading more, I focus on removing the things that cause me to NOT read more. Creating systems like this will lead to habits more effectively than anything else you can imagine. You can apply this to anything where emotions are leading to decisions that you don't like (finances, relationships, work, etc). Build systems. Outsource the valley of your emotional sign curve. You'll understand once you do. See ya! Carter Free 21 Step Checklist For Getting Started With Apps: http://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: http://www.bluecloudsolutions.com/webinar-register
Which Ad Networks Should You Use to Advertise Your App?
 
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Today I want to talk to you about what’s the best way to advertise your app. Full post here: https://www.bluecloudsolutions.com/blog/ad-networks-use-advertise-app/ It’s 2017, there’s a lot of people who are starting to think about advertising. What is the best way to do so? So what I want to do is run through 3 separate ways you can advertise your app. 1. Traditional ad networks Many of us have used advertising networks in the past to monetize our apps. Now we’re thinking about using it on the advertising side. Going out and getting installs for our own app. This is probably one of the least cost-effective strategies for 99% of you out there. The installs that you get are not going to be that well-targeted, and they’re going to be relatively expensive. 2. Facebook advertising I’d say this is the best option. The people who’ve had the most success in the app business right now with advertising, across the board, all use Facebook ads. Facebook advertising is unparalleled. There have never been more targeting possibilities in anything related to advertising than what’s available on Facebook, and it’s just getting better. For someone who either has an app, thinking about making an app, or in the process of making an app, Facebook advertising is the best way to pay for advertising in terms of getting the biggest bang for your buck. If you want to take that a step further, use Facebook video ads. Video on average beats everything else in terms of getting really low installs. If you have no idea what to make a video about, you can just do a screencast of your app being used on your computer. Using video on Facebook ads is the number one way to advertise your app. You can target so well, there’s a ton of volume out there, you can go country by country, get detail down to the age and the gender of people. 3. The Moonshot bucket The moonshot bucket is about the new marketplaces, ad networks, and ad strategies that are coming up. There are some ad networks out there that are up and coming, and if you are an early adopter, could end up being extremely lucrative. Those entrepreneurs who’ve built real wealth off of advertising, one of their common themes is that they got into an ad platform earlier than the masses did. They got disproportionately lower costs per install on their ad spend. For anyone out there thinking about advertising your app, realize that there are new ad networks coming out. And the two that I would encourage you to look at are Quora and Snapchat. Quora Quora is kind of like a massive Q&A site. People post questions and then they get answers. They get 50 to 60 million people a month to their website, and they can run ads to your app. It’s just been released to the public. That can be a good one to test. Know that it’s not going to work for everything. I don’t know exactly what the criteria is, but it’s more of a male audience, more of a left brain audience. So it would work really well maybe if you have a finance app, fitness app, or something like that. Snapchat Snapchat will be rolling out their mobile ad platform over the coming year. They’ll also be giving out lots of different incentives to get people to join and spend money on their platform. This is going to be a big opportunity and they’re focusing on mobile installs. I’m bringing this up for many of you out there who are going to start advertising or maybe you are advertising. Definitely, go to Facebook Ads and test some videos, because I would be willing to bet that you’re going to see really good results with that in itself. But I would also encourage anyone out there to start thinking about these new ad networks. Aside from Quora and Snapchat, there are others that keep popping up. Keep your ear out for these new ones. Being one of the first people to test, to spend money, and to figure out how to hack the system can pay huge dividends down the road. I really think that somebody out there is going to go in and test a bunch of stuff. And they’re going to find some of these hidden gem pockets and get incredible results, because nobody else is willing to be one of the first. So go, just try this out. Spend 5 bucks on them and see what happens. This is not a kind of endorsement. This is just what I’ve seen. Every time I’ve seen people have huge results in marketing and advertising is because they’re early, they’re one of the first people to try it. So, go give it a shot, and just see what happens.
App Keyword Research vs Market Research - Huge Difference
 
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Learn more here: http://www.bluecloudsolutions.com/blog/app-keyword-research-vs-market-research-the-huge-difference/ And people are typically coming to me and they say, “I’m doing market research and I’m going on and I’m trying to find all these things. I’m looking at Sensor Tower, I’m looking at App Annie, I’m trying to find everything. And what they really mean is they’re doing keyword research. That’s not market research, they’re doing keyword research. So I wanna make sure that it’s very clear what the difference is here. So we’re gonna start off by defining what this is, keyword research. Free 21 Step Checklist For Getting Started With Apps: http://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: http://www.bluecloudsolutions.com/webinar-register
The TRUTH About Managing A Million Dollar App Business - Bluecloud Solutions
 
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Avoid getting sucked into the vortex of un-productivity. Learn how to set structure and routines that get BIG results for your business (and life)! Tune in for my personal regiment for building motivation, focus and discipline + the daily success habits I perform to help me manage million dollar app businesses. Learn more here: https://www.bluecloudsolutions.com/blog/organizing-your-app-business/ Free 21 Step Checklist For Getting Started With Apps: http://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: http://www.bluecloudsolutions.com/webinar-register
How To Raise Money For An App Business (Or Any Business) - Bluecloud Solutions
 
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http://www.bluecloudsolutions.com/blog/how-to-network-tips-that-changed-my-life/ A high level Bluecloud member asked me how to raise money for an app business one of our consulting calls. Here's the 3 step system I gave him.
Where Do You Find Good App Templates?
 
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Read more here: https://www.bluecloudsolutions.com/blog/find-good-app-templates/ A great way to get started on any new app business or project is to use templates. Instead of building apps from scratch, you start with a framework. It’s a prebuilt template that doesn’t have any of the designs. It’s just the guts. If you start with a template, it’s a lot easier than if you build an app from scratch. Here are 3 ways that you can get app templates: 1. Go to marketplaces Go to Google and type iPhone app template or iPhone app source code. You will find different marketplaces out there. There are dozens out there where you can buy a source code from a developer through a marketplace. Here you’ll see different prices and different types of apps. The good side of this is that you can just go and browse, and if you like one, press buy, you download the app and you’re good to go. The downside is that you don’t always know who the developer is. Sometimes you get code that might be old. You get a template that hasn’t been updated for a while. They may never provide any customer service. Like in any marketplace, you’re never 100% sure what you’ll get. But it’s an easy way to get started. You can get templates for $5, $10 for games and other simple apps. 2. Buy courses that include templates There are app courses that will include the templates with the courses. At Bluecloud, you can buy courses that include templates. But there are also other programs. There’s game building software like Buildbox. This is a terrific way to start because it gives you proven templates, and also an education that goes along with the template. And you now that the templates are always going to be updated by the developer teams. 3. Ask people for a copy of their app This is the one that people do the least often but is the most effective way. Back in May 2011 when I first started, I emailed app developers in the App Store. These were cold emails: “Hey, I noticed your app (or your game). I think it’s really cool. Would you be interested in selling me a license of this template, of this source code of the game you built for $500 (or $100 or whatever).” You go through the app store, go into any category and just email any of these developers. Then you negotiate and tell them you’re not going to compete with them. You’re going to create something new and you’ve got a whole new system. This way, the developers get to keep their app and their game stays in the store. But now I get the rights to create my own version. I get to redesign it, I get to make a new version. But at least I don’t start from scratch. You’d be surprised that on average, about 10% of the people you email are very interested. And about half of them will say, “Yes, I want to do a deal.” Because many developers out there are programmers. They don’t know how to get downloads. They’re not making any money. So you come to them and offer them a little bit of money. This third one is one of the best ways to break through the system because realistically, nobody else is going to do this.
The 3 Step System For Winning Facebook Video Ads
 
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Learn more here: https://www.bluecloudsolutions.com/blog/the-3-step-system-for-winning-facebook-video-ads Today, I’d like to share with you a 3-part system that will help you make effective video ads to get cheaper and better installs for your apps. 1. Have some sort of pattern interrupt to get people’s attention The first 3-5 seconds of the video is crucial. Make the first few seconds pop to get the viewer’s attention. It could be something simple as someone doing a selfie video in a crazy place, some text flashing, or maybe a sort of an explosion! Make it something that would get the video to jump out at the viewers, to make them stop scrolling and watch the video. 2. Demonstrate or educate This is the most important in terms of conversion. For apps, you usually demonstrate. You do a Screenflow of the app being played. You show what the app is all about, how you use it, how much fun you can have, and what you can get out of it. Another thing you can do is educate people. For example, if you have a meditation app, you can explain the benefits of meditation, tell the facts about meditation that you didn’t know about before, or how easy it is to meditate. You can do this for any app. By doing one of these two things, or both, people will get value out of the advertisement itself. They will watch the video and the chances of them clicking and installing the app go up considerably. 3. Call to action This is something that people often forget. You need to tell people what to do next. In your videos, you need to say: “Go and install this app right now.” You don’t need to be literally saying it. You can display the text, or have a big button on the screen showing your call to action. These 3 steps are consistently the most important pieces for creating a successful Facebook video ad. In terms of what to put in there, it comes down to your individual app. And more importantly, it also comes down to testing a few different things. Testing is the only way to get the results you want. Free 21 Step Checklist For Getting Started With Apps: https://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: https://www.bluecloudsolutions.com/webinar-register
Bluecloud Hawaii 2016 Video
 
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Joint the waitlist here: http://www.bluecloudsolutions.com/bluecloud-hawaii-event An amazing event in Hawaii at Turtle Bay Resort!
How To Create A Bundle ID | Bluecloud Solutions
 
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A tutorial for creating Bundle Identifiers to publish Apple mobile apps. Visit bluecloudsolutions.com for more top level developer information.
What I Would Do If I Had To  Start Over (With Less Than $1,000)
 
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Learn more here: http://www.bluecloudsolutions.com/blog/start-less-1000 Today I want to talk about what I would do if I was starting over again and I had $1000 to spend. 1. Become obsessed with learning and information. Be immersed in the app world and learn everything. I would dive into blogs, books, Facebook communities and be active as I possibly could. I was constantly providing feedback and helping other people. I was commenting on posts, replying to tweets, emailing people who were sending newsletters. 2. Get an app in the store for as little money as I possibly could. I need to go from no apps to one app in the app store. I'll try to get the first $100 - $120 to get in the app store. There are template sites out there. You just change the graphics and make it your own. 3. Find an obsessed audience. Find a community of people completely obsessed with some topic. One example is dog owners or pet owners. These people tend to be completely obsessed with their pets. I would learn everything I could about these people who are going to download my app. 4. Understand this audience and what they need. Not just find the audience but like all the Facebook pages that they like, look through the comments, talk to them in private groups. I'd find out what books they read, what they're spending their money on. I'll learn everything I could about them with the end goal of asking them, "Hey, what is something that you wish you have?” Or, more importantly, “What is something that you need for this particular obsession?” 5. Put together a strategy of how do I take this simple app and morph it into something that the audience really wants. I try to find the people who want the app and then give them something that's basic enough that they then can come back to me and say, "You know, this is okay, but I wish it had..." Or, "You know, it's not that good because it doesn't have..." Once I have that, the rest is pretty straightforward. Then you just keep on updating your app, conversion rates, getting downloads. But I wouldn't care about algorithm and getting it all perfect. All I would care about is: Does this obsessive community like my app enough to download it and to potentially pay money for it? That 5-step system is much less than $1,000. The real exercise is in continuing to listen to your audience, improving your app and getting more people to see your app. The feedback you receive will determine your strategy. And for anyone out there that's just getting started, the first thing I encourage you to do is get information. Read the blog. If you really want to up your game and get some structure, join the Bluecloud App Formula which is part of our workshop. It'll get you the education you always wanted in less than 30 days. This is the future of the app business and this is how real things happen. See ya! Carter Free 21 Step Checklist For Getting Started With Apps: http://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: http://www.bluecloudsolutions.com/webinar-register
Google Play or Apple?  Where Should I Publish My App? - Bluecloud Solutions
 
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Developing apps for Apple and Android. Is it worth it? Find out which market you should start with and when to go cross-platform. Learn more here: http://www.bluecloudsolutions.com/blog/google-play-or-apple/ Video and article published by Mark Nagelmann Free 21 Step Checklist For Getting Started With Apps: http://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: http://www.bluecloudsolutions.com/webinar-register
3 Ways To Get Massive Downloads Without A Big Marketing Investment
 
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Learn more here: http://www.bluecloudsolutions.com/blog/3-ways-get-massive-downloads-without-big-marketing-investment/ There are three major ways to get huge results without spending time/money/effort on marketing in the app business: 1. Be the first to do something. This could be related to development, a trend or a topic. 2. Shift the focus from the investment to the return. People who want free marketing tend to have crappy products. 3. Move the time/money/energy into another part of your business that will leverage word of mouth marketing (free). This could be the product, the customer support, the brand, the market research, anything. The bottom line is this - tactics won't build a business. Even if a tactic does make you money, you'll end up spending it all when you chase the next one. Agonizing over a title change based on keyword volume is NOT going to move you forward the way focusing on fundamentals will. In the next 29 videos, I will do my best to show you what actually DOES work over the long term, assuming your goal is to build a real, sustainable and profitable business ($1,000/month or more). Free 21 Step Checklist For Getting Started With Apps: http://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: http://www.bluecloudsolutions.com/webinar-register
How to make more money with In-app Purchases
 
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Blog Post: http://www.bluecloudsolutions.com/blog/how-to-make-more-money-with-in-app-purchases Everyone knows you can turn a profit selling your app, but you can make a lot more money with in-app purchases. (scroll to bottom to watch video!) We’re talking all about the ways to make money with in-app purchases. This is not a new concept; in fact, the topic that comes up all the time. But I’ve noticed that a lot of people don’t know how to translate the idea into action when it comes to their own apps. The main idea behind profitable in-app purchases is a time-honored concept known as the decoy effect. — JOIN THE WEBINAR ON HOW TO MAKE AN APP - NO CODING NEEDED: - http://www.bluecloudsolutions.com/webinar-register - SUBSCRIBE ON YOUTUBE: - https://www.youtube.com/subscription_center?add_user=bluecloudsourcecode - FOLLOW BELOW: - Blog: http://www.bluecloudsolutions.com Facebook: http://www.bluecloudsolutions.com/facebook-page Twitter: http://www.bluecloudsolutions.com/twitter-page Podcast: http://www.bluecloudsolutions.com/podcast-subscribe
App Store Trends, ARKit Ideas For B2B, Emoji Day, Golf Clash $1M Day, Apple Pay - Ep1 1 of BCTV
 
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Check out the first daily news video all about the app business! In this video you'll get the latest on: - App Store trends - ARKit Ideas for B2B - Emoji Day releases and how to use it for market research - Golf Clash App Makes $1.1M in 24 hours - Apple Pay being pushed in China Let me know what you think! Free 21 Step Checklist For Getting Started With Apps: http://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: http://www.bluecloudsolutions.com/webinar-register
How To Find A Co-Founder
 
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Today I want to talk to you about finding a co-founder for your app business. Full post here: https://www.bluecloudsolutions.com/blog/find-co-founder/ Here are a few things you can do, not only to attract co-founders, but also to create a great partnership with them so that you have a great relationship and more importantly, create something great that achieves what you are trying to achieve. I think that over the next five years in most businesses, as things get more competitive, the more you work together, the more you partner with other people, the higher your chances of success. 1. Know who you are and find somebody who has the strengths that you do not have. This is probably the biggest mistake that everyone who’s been in a partnership has made: You don’t want to get a co-founder who is your friend. You want a co-founder who has complementary skill sets. You want somebody who can do something that you cannot. And they do it really well so that you can do something really well. Be clear not only about what you want or the kind of person you want to get, but you got to be very clear about who you are. You got to play your strengths. Own who you are and be that person. That will allow you to go find other people who are different than you so that together you create something really great. 2. Be on the same page with people that you’re being a co-founder with. Are you both on the same page? Do you have the same expectations of what this thing is going to do? Are you willing to do the same amount of work? Are you willing to put in the same amount of grit and perseverance to get this done? Do you both want it the same amount, or comparable amounts? Because if you don’t, that’s going to create a lot of problems. 3. Go meet people in person, build a relationship in person. It’s really difficult to build a relationship if you're trying to find a co-founder on LinkedIn, AngelList or Quora, and try to talk to them on Skype or email. You can live in different places but you got to meet up, you got to know each other, build a relationship in person. The best way to do that is to go to local events, national events, international events, conferences, seminars. Do as much as you can in person. That is how you are going to meet a co-founder who will help you create what you want to create, achieve what you want to achieve, who will be on the same page as you because you're going to build a relationship in person with someone who’s going to trust you and who you’re going to trust. A lot of what finding a good co-founder is all about is the human element. The human spirit combined can often create something bigger than individuals can on their own. That is the key in business: understanding yourself and understanding people around you and how to bring them together to create something. So as you go through your journey, keep your eyes open for other people. How can you work with them? How can you help them? How can they help you? These relationships naturally start to form and that is when really amazing things start to happen.
What's The Best Category In The App Store?
 
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In this video, I want to talk to you about what category is the best for the App Store. I want to walk you through what categories you should be going after, why you should be going after them, and what to do about it. Here, we’re going to focus on iTunes, the Apple App Store. The App Store’s Categories If you’re new to the app business, the first thing you have to understand is that the App Store is organized into categories. These categories allow the developers and the people browsing to organize their thoughts. Like when you only want to see sports apps, or only music apps. You can go into those categories and each has its own lists. There’s top paid apps in the sports category or the reference category. Then, on the top level, there is the overall top list. It’s a little bit of a hierarchy. There’s the global App Store, and then there are individual categories that have their own ecosystems inside it. Are You A Developer or A Marketer? When people ask what category they should go into in the App Store, I think there are a few qualifications that you need to know. The first one is: Are you planning on building a really, really great product? Are you a developer, are you looking to make something with really high quality? Or, are you more of a marketer, and you obviously want to make good profit, but you’re really more excited about the market opportunity, getting in front of people, growing your business that way? Both of these can be very lucrative, both have been proven time and time again. Just understanding which one you want to get into. If you’re a developer and you want to make a great product, any category will work. These categories all have the ability to make money. While some may be bigger, it also means they’re more competitive. So, if you are a developer, if you’re thinking about building a really great product, if that’s what you want to do, it doesn’t really matter what category you go into. What matters is you should just be gunning to be one of the top people in that category. Now for those who are more of a marketer type just like myself, you obviously need to build a great product. In the app business these days, if don’t build something that people want, or like, you’re not going to last very long. But as a marketer, there are categories that are better than others, in terms of getting to the top, or making money, or finding opportunities. Looking at Categories and Groups of Buyers The first thing you want to do is, not to look at the categories, but look at the groups of people, and specifically, which of these categories have people that are buying stuff already elsewhere. I would look at something like Shopping, and Health and Fitness. But I’m not sure about Education. So if you are a marketer looking for opportunities, the key is to go to the categories and identify those that have the biggest group of buyers. A lot of this comes down to just your own market research. My Favorite Categories From my own experience, my favorite ones are Finance, Health and Fitness, Shopping, and Entertainment. I think those four categories have been proven time and time again, that people will buy products, not only in the category but when they’re outside the category as well. Categories that are Heavy on Content The final piece that I would tell you when you’re picking your category is to focus on categories that rely heavily on content. You want to focus on categories that have a lot of content that people consume on a regular basis. Which of these categories have lots of videos, lots of photos, lots of blog posts you can write, that have a podcast, or anything around that category. Health and fitness, and finance are great examples of this. You can send daily content to people. When you’re picking your category, you want to focus on one that has a lot of content that you can eventually give to your users, both inside the app and then outside the app, on your Facebook page or your email marketing. Because it’ll make a huge difference over the long term as you build up your app business. Eventually when you grow your business, the biggest and best way to make more money with apps over the next few years is going to be to create content and give people more of a brand experience. But you got to have content going into the app and going into your brand, and certain categories are just better for content than the others. My Category Picks Again, my picks: Finance, Health and Fitness, Entertainment, and Shopping. I love those categories for the next year or two, but those are only my picks. Just looking at the App Store categories right now, I think that any of these could do really well. So, I hope this is helpful, and I’d love to hear from you. Leave a comment below what categories you are looking at, what categories are you thinking about going after, and let me know what you think.
Redirect App Traffic with Universal Links - Autodetect Devices & Installed Apps
 
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Use a single universal link to send customers to the right App Store no matter what device they use. Smart links require zero code work and cost nothing. Learn more here: http://www.bluecloudsolutions.com Free 21 Step Checklist For Getting Started With Apps: http://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: http://www.bluecloudsolutions.com/webinar-register
The Future Of AR (Augmented Reality) For Indie App Developers
 
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Today I want to talk about the Augmented Reality kit that Apple released recently and what it means for you, the app and indie developers, marketers, entrepreneurs, appreneurs. Full post here: https://www.bluecloudsolutions.com/blog/future-ar-augmented-reality-indie-app-developers/ Augmented Reality is and will continue to be very big. That is a proven thing, with Pokemon Go probably the best example of the first real big one. We’re going to see more and more Augmented Reality apps and integrations in the world and in the marketplace. Million Dollar Question But this is the million dollar question for you: Is this going to be something that you can make money on? Is Augmented Reality the new thing for app developers like you? My personal take on this is that it’s not. I don’t think there’s going to be a viable business model for Augmented Reality apps for individual developers. What I do think there’s a big future for is gaming studios or app studios at large integrating Augmented Reality into their apps and then providing some sort of service and maybe even selling it off to Facebook or Snapchat or Google or something like that. Why Not AR Apps? First, I don’t think there’s going to be a lot of opportunity to build stuff that the average user is going to want, that the big guys aren’t going to build already or the studios won’t build already. Second, I’m not convinced that the advertisers are going to dive into Augmented Reality the same way they dove into banner ads. The whole reason for the App Store is the ad networks. That’s the way the money flows, that’s where the growth comes from. Where’s The Money in Augmented Reality? The money that’s going to go in Augmented Reality will be in things like product placements. But I’m not convinced that that is going to be a very successful ad platform for advertisers. They’re obviously going to try, but I don’t think people are going to want to use Augmented Reality, click on something and then get taken to another experience. As Apple Pay evolves there may be some opportunities there. But I don’t think the money’s going to flow through the ad networks nearly as well as it did on the other apps like Applovin, Chartboost, and Admob. That’s going to be a big barrier of entry. The Creativity Side Finally the bigger piece of it is the creativity side. Other than games, how many Augmented Reality apps could you make that the average users will really love? There’s going to be a few categories that really dominate, like productivity, reference and news, and maybe gaming, and fitness. But, once you get in those categories, I don’t see how after the top 10, there’s going to be a million other apps that are worth downloading or paying for. Focus on Monetizing Apps I think the App Store is going to explode not necessarily on the AR side, but on the ability to monetize, like Apple Pay, subscriptions and messaging-related payments. Apps are just going to be a better way to collect data and to transact. I think there’s going to be a place on a mobile phone for transactions. And, for most of you, it’s the place to focus on if you want to build a business for that, if you want to make money. If you want to make something really cool that you can eventually sell or that maybe goes big, if you want to get into AR and start a studio and got a bunch of partners and do that. But if want to stay lean, stay as a developer and make passive income, you have to focus on the subscriptions, Apple Pay, the money that’s flowing through the App Store which is getting bigger and bigger. That’s the real opportunity for people like you, not in Augmented Reality. The evolution of information and the payments through apps is going to be a big opportunity. What about Virtual Reality (VR)? I think VR is just virtually the same thing. It’s just AR with goggles, right? It’s more immersive, but all the same things. All the same concepts apply where I think that the barrier to entry is high enough that it’s going to be difficult to break in as an indie and to monetize. What do you think? I’d love to hear from you guys.
Should You Make Apps For Apple Or Android?
 
07:30
Today I’m going to talk to you about whether or not you should do Apple or Android apps. Read the full post here: https://www.bluecloudsolutions.com/blog/make-apps-apple-android/ Beginners and also people who have been in the app business for a while often ask: “Should I get to these new markets? Which one? There’s a lot of people using Android phones in my country, which platform is right to go after?” The short answer is that Apple tends to be a better choice. This is because both stores have comparable sizes, with roughly the same amount of apps, and people using those apps. However, the average customer in the Apple Store spends more money on apps than people in the Android store. That translates into more money in your pocket. On average, people will make more money with Apple apps than they will with Android. More competition on Apple With Apple, the thing that always comes up is that it can be a little more competitive. There are more people vying for those dollars. So you might see more developers focused on Apple, there are more people spending money on advertising in Apple to try to get those top spots. All that means is you just have to go for a smaller, more niche market. It doesn’t really matter how competitive it may look, just realize that there’s a lot of new niche, very specific groups of people that you can target. Different screen sizes for different devices Another thing is that Apple has only a handful of devices. You have the iPhone and the iPad. You have the iPhone 5, iPhone 6, iPhone 7, 6+, 7+. That’s a few different screen sizes, but there’s not a wide range. Now when you get into Android, you’re looking at hundreds of different device sizes. And if you really want to optimize the way a really great product would, you’re going to create dozens of different screen sizes to accommodate all the different devices, because you have so many manufacturers that are building those devices. App testing That also comes down to testing your app. If you have an iPhone or an iPad, you’re really covering half the basics. Then you want to get an old iPhone 5, iPhone 6 just to make sure, but you can test on a simulator. With Android, there are hundreds of devices that you need to be testing. Why Android can be worthwhile Now, let’s talk about the reason why Android can be worthwhile. In Android, you can get a huge volume of people. There’s no question, more Android devices in the world, more people using Android devices. It is a bigger platform right now than Apple, because there are more phones, more markets. So if you’re just looking at getting users, not necessarily paying users, then Android can be a great place. If you just want to do some research, or build a community, Android can be awesome. Advertisements If you’re thinking that you don’t need to make money, and that you’ll just rely on advertisements, realize that the advertisements on Android will pay less money than Apple as well. Because the top people are getting the same lower lifetime value customers. They can’t afford to pay as much for the ads. So, it’s not like you can get more people and you can show them the same Ads that you can on Apple. You’re going to make just the same level of money because of the lower tiers. If you do want to just grow a big audience to get some data, put some email addresses or something else that you can build into your brand or your business in some way, Android has the potential to help out in one way or another. From my experience and from talking to people, on average, Android typically makes about half as much money as Apple apps do. If you’re really doing well on Apple and you’re looking for a new market to go into, if you haven’t already really leveraged Facebook ads and all the marketing you can on the Apple side, Android could be a good way for you to turn around and say: “Let’s just put this on Android and see what happens.” But realize that it’s going to be much lower return on your investment from a financial standpoint than Apple was. So if you’re just getting started, I would recommend going into the Apple App Store and not going into Android, because you have a better chance of making your money back in the Apple App Store than on Android.
Should You Localize Your App?
 
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Today, I want to talk to you about whether or not you should localize your app. Full post here: https://www.bluecloudsolutions.com/blog/should-you-localize-your-app/ Localizing your app means that you translate it into other languages. You can make your iTunes or your Google Play page, and you can rewrite it in the language of a particular country. Another thing is that you can actually localize the app itself. On the app level, that’s pretty advanced. A lot of people try to test out localizing their iTunes or Google Play page. But now the question comes: Is it worth it? Here are two ways to measure how it’s worth. 1. Is it worth the money? Now you have to go hire somebody to translate it and do the research on a culture and make sure that you’re doing it right. So is it worth it to hire somebody? 2. Is it worth your time? Now on iTunes, when you’re uploading or updating your app, every time you update it you’re going to have to make sure that you update each different language version. That can add a lot of time to your workflow, over the course of your lifetime, or of your app’s lifetime. Localizing An App to Get More Downloads Now here’s what people often forget about. When you localize an app, typically you are trying to get more downloads. But if those downloads are not turning into dollars already, getting more downloads that don’t turn into dollars isn’t going to help you. So the first thing you decide upon is: “Am I actually making money already from this country? Do I know if this is a profitable country for me?” You can find this out in your analytics report in your iTunes Connect. Apple will give you this data and allow you to filter by country. What you don’t realize is those countries may not be making you any money. You may get tens of thousands of downloads in any tier three country like India, Pakistan, or Thailand. But they may be so low on their lifetime value that you’re not going to make any money, even if it’s ten times the download number. Average Revenue Per User and Advertising Revenue Go to your iTunes Connect account and see how many downloads you’re getting from a particular country for your app. Then look at how many in-app purchases or paid purchases people have completed in that country. So that you can get a metric where you divide the number of downloads by the amount of money. That’s the average revenue per user. If you’re showing Ads, you can also add in the advertising revenue for that country. Forecasting Then you go make a forecast. When you localize the app, how many more downloads do you expect to get? Then you multiply that by the average revenue per user, and you now have a dollar amount that you can compare to the cost of actually trying to do this. Assign A Dollar Amount to Localization So if you’re wondering whether or not you should localize your app, the answer is: you have to be able to assign a dollar amount to localization. If you already know how much it’s going to cost you, now you need to put a number on how much return you’re going to get for that effort. And you do that by forecasting how much your conversion, your downloads will increase, and then you go into your existing app analytics, and get your average revenue per user and you multiply the two. Cost versus return. Is it worth it? That’s how you make that decision. But realize that localization will increase your downloads, but will not necessarily increase your revenue. So if you’re not making money already, you’re just going to have more people that don’t spend money. So that’s the final caveat. If you go into the app and you want to localize the app itself and you can prove that it’s going to dramatically increase the average revenue per user, that can be a game changer. If you want to test that, do it for one country and see what happens. Make the investment in one country. If it works, it’ll probably work in other countries as well. That’s how you do it.
Using Instagram To Drive Cheap App Installs
 
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Learn more here: http://www.bluecloudsolutions.com/blog/using-instagram-to-drive-cheap-app-installs Did you know that over 500 million people are using Instagram? And over 100M people are using the Instagram Stories function every day? It's crazy. What's also crazy is the amount of traffic some of these accounts can move. Large accounts (100,000+ followers) can easily drive thousands of clicks to different websites every single day. They can also drive traffic to...apps. In this video, I explain how you can approach these large Instagram accounts, get your post "promoted" and potentially bring in the biggest ROI you've ever seen. Here's how it goes down: 1. Go on Instagram (on your phone) and search for a keyword your customers are interested in. The more specific your app, the better this will work. 2. Make a list of the top 10 accounts within these search results that has their name, size of following and contact information (email address is best). 3. Send an email to each of these accounts and ask for a promoted post price sheet 4. Select one of the accounts and do a deal with them (image/video, caption, URL in bio) 5. Send them all materials 6. Launch and measure! 7. Repeat to get more data The next steps are to hire someone to do this over and over with more accounts. You can expect to spend anywhere from $5 to $300 for a post depending on size of following, how long the post will be #1, etc. You could easily get a few hundred or even thousands of people to go check out your app. This can work for free AND for paid apps - it really all comes down to how targeted your audience is. If you're feeling really ambitious, you can send them to an email opt in page and collect email addresses, then market your app that way. I would highly encourage everyone to go through the steps above this weekend and at least try it. In fact, I'm going to do that right now. See ya! Carter Free 21 Step Checklist For Getting Started With Apps: http://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: http://www.bluecloudsolutions.com/webinar-register
How To Make Winning Videos For Facebook Ads (Psychological Tricks)
 
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Today I want to talk to you about how to make successful video Facebook ads. Full post here: https://www.bluecloudsolutions.com/blog/make-winning-videos-facebook-ads-psychological-tricks/ Here are 3 tips and strategies that can make a huge difference in what you’re doing. So that as you build on your Facebook ads, try to get downloads, as you market your app, you’re doing it in the most effective way. And also in a way that isn’t overwhelming and isn’t going to get people to stop in their tracks because video can sound a little daunting. 1. The first step is simply to take the creative that you already have and make a video out of it. A lot of people, when they think of video ads, think that they have to make these very nice, well-produced videos. It seems like a big ordeal to make a trailer for your app. That is not the case at all. When we say video vs. images in terms of advertising, the real key is just the format. One is the file of an image, a static file. And the other is a movie file. What we’re seeing is that the movie files get a disproportionate CPM advantage than the image files. What that means for you is that the first step is simply to take the creative that you already have and make a video out of it. An example of this is you can put an image on your computer screen, do a Quicktime screen share, and literally move the image around in circles for 10 seconds. There’s a movie file of the exact same thing. And if you A/B tested that I would almost guarantee you that the video is going to perform better. Don’t overthink it. Just make a video out of your creative. Do a screencast, videotape yourself. Make a video, a movie format, and it’ll work. 2. The most effective videos on Facebook advertising for apps have people in them. Highlight the people that will be using your apps. Specifically, the reactions that they get and the benefits that they’re going to get. People buy and click on things when they see people like them in them. If you’re making a video for Facebook advertising and there’s no people in it, I would encourage you to shoot something where you have somebody using your app or somebody benefitting from your app. Show people having fun with it, getting results, solving a problem. 3. In the first five seconds, you have to absolutely crush the emotional reaction that your app is going to give your users. So if it’s fitness, you got to show in the first 5 seconds someone using your app and having an amazing workout. In the first five seconds, you’ve got to nail it, hook people in. Otherwise, they’re not going to watch it. The best way to do that is to build an emotional connection by showing someone’s reaction to your app. These three things are the formula for getting really powerful and successful video ads. These are the fundamentals. You do these three things, you will see better results. People always respond to these kinds of things. They see other people, they see emotion. That’s what makes a connection when they don’t know who you are.
How To A/B Test Your App Icon
 
04:21
I highly recommend doing an A/B test on your app icon so you can get more downloads. Here are 3 strategies to do this. Full post here: https://www.bluecloudsolutions.com/blog/ab-test-app-icon/ 1. Posting on Facebook You can do the testing on your own Facebook page. But the best place is typically in Facebook groups with other people who are used to providing feedback. Any group of people who are supportive of entrepreneurs, app marketers. You can post a few different options and just ask people: “Hey, which one do you like? Leave a comment.” And people will comment “I like icon A” or “I like icon B”. It’s an easy, free way to quickly get information from people. If you’re not part of a group, you can use your personal page. Or you can email your family and friends and ask, “Which one of these icons do you like the most?” 2. Facebook Advertising This is going to get you a lot more data, and a lot more objective data because the people typically don’t know you. But it will cost a couple of bucks, maybe $5, $10 a day to get this kind of impression and click data. What you do is run two advertisements. One has one icon, the other ad has a different icon, and everything else stays the same. You send both ads to people, with the same budget, and the only thing different is the advertisement itself which is the icon. With this, you will see which one people click on more often. When you see the one people click on, that’s the one you should pick. You could do this with 3 or 4 different tests. This is what Tim Ferriss did with the cover of “The 4-Hour Workweek.” He used Google adwords to test the title to see which ones people click on most often. It works. It’s a very good strategy and people do this with many different things. 3. Change the icon on your app in the iTunes store In the iTunes store, you will see the analytics that shows how many people saw your iTunes page in the store and then went and actually downloaded your app. That shows what the conversion rate was to get them onto your page. You will see those conversion metrics. So for one week, you run one icon and that gets 30% of people to come into your iTunes page. And the next week you run another icon and see that it gets 50% of people to come in. You know that you’re going to keep the second one. While this step takes the longest, this is the truest test because this is the ultimate goal of testing the icon. That is, to get more downloads. So, friends and family and Facebook groups, using a small sample size, is the easiest and cheapest way to do it. Facebook ads will cost some money but it will give you great objective data that you can get in a matter of hours. Last, go to your iTunes account and update the app and see which one moves the needle for you. Having a better icon, changing a few things about the icon can make a huge difference in the long term. So I highly recommend testing out your app icon.
Venture Capital vs Compounding Effort - Which Makes You Richer? [WHITEBOARD]
 
08:59
Learn more here: http://www.bluecloudsolutions.com/blog/venture-capital-vs-compounding-effort-makes-richer-whiteboard Here in Silicon Valley, we are biased around venture capital. The explosive potential of startups is the equivalent of intellectual cocaine, something that virtually all business people are attracted to. Slower growth, on the other hand, is all but shunned in this ecosystem of IPOs and 5,000% returns. The idea of compounding interest is a nice coffee table book, but no one REALLY cares about that. The app business is no different. Over the past 5 years we also bought into the venture capital (VC) model that promises a one hit wonder as long as you produce enough apps. That one hit pays for everything else, right? Well, not really. In this video I want to show you how the market is changing and what you should do to win over the next 5 years. What you need to know: 1. The VC model is built on lots of small investments and one titanic win. The app business was built on the same premise. It worked for a while. 2.While VC's go for the HUGE home runs, more conservative investors focus on small wins done consistently. They focus on education and value. Their home runs are measured in 10% gains. 3. The app business has moved from the VC model over to the Compounding model, but the mindset of most app entrepreneurs has not. 4. By having patience and consistently improving your education, your network and your business practices, you will actually reach the same level of success over the long term as before. It just takes more time. 5. The Compounding model is much lower risk 6. The Compounding model requires the #1 quality that causes most entrepreneurs to fail - patience 7. Creating a lot of products is still the ultimate way to learn about the app business. If you're just getting started, the best thing you can do is get a few apps in the store. But when you're looking at your bank account wondering how it's going to grow, realize that it's all about the small, consistent gains. There is a 99% chance you will not hit something huge without first putting in a lot of work. Change your mindset from "spray & pray" to "focus & execute" and you will be farther along in 5 years than you ever imagined. Rock & roll, Carter Free 21 Step Checklist For Getting Started With Apps: http://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: http://www.bluecloudsolutions.com/webinar-register
Using Facebook Messenger To Get App Installs
 
06:26
Today I want to talk to you about using Facebook Messenger for getting app downloads. Full post here: https://www.bluecloudsolutions.com/blog/using-facebook-messenger-get-app-installs/ What’s Facebook Messenger? Facebook Messenger is the messaging platform within Facebook, and has about a billion users. What’s happening now is there’s this thing called bots, which allow you to create marketing automation and broadcasts within your Facebook page. Meaning, people will message your Facebook page and then you can communicate to them, kind of like an email autoresponder sequence. They can comment on your ads, automatically send email, and you can have this segmentation, and lots of other stuff going on. This is an evolving market, lots of new things coming out each day. Every time there’s some new marketing strategy out there, it always gets everyone’s attention. I think it’s important to discuss what this means for you, the app developer, the app entrepreneur, somebody who’s interested in getting into the app business. Using Messenger for Marketing and Selling Apps Here’s what I want to tell you about Facebook Messenger: It can be very, very effective at converting and selling products. What it is not that good at is marketing products. That’s an important distinction. Marketing your app means you get your app out to hundreds, maybe thousands of people. Facebook advertising is amazing for this because it helps you distribute your app very far. What Messenger is very good at is once they come in, and they can learn about your product, it allows them to ask questions, to get more information, to contact some of the support team before you make a decision, things like that. That is where Facebook Messenger excels at. And if you’re selling a $.99 or even a free app, it doesn’t make a lot of sense to be converting people or selling people on why they should be downloading your app. That’s a very unsustainable business model. We use Facebook Messenger on Bluecloud a little bit, I use this on a bunch of websites and brands that I own, and I’ve tried it on some app stuff. Messenger is really only helpful when it comes to support for your apps. It does not help that much with making more money or with getting more people. However, there are a few examples where it does work, like when you’re selling a product that has a high price point. Messenger can then be very powerful. Because it makes sense to use a sales process to convert, like leads. Because you’re making a good amount of money off that, and it’s a bigger buying decision. So if you do have a product that has a higher price point, like $10 or more, then Messenger can be effective because it’s a communication, marketing, support and sales channel. But if you have an app that’s $1.99, $.99 or free, Messenger for the most part will be a waste of your time for marketing. You don’t want to rely on it for marketing to get new people to hear about your app. I thought this would be helpful for anyone in the app business mostly because we hear so much buzz about Messenger. What I can tell you is that part of Bluecloud and especially our community is that I’m always testing this stuff on my apps, my companies. I’m finding out everything I can and relaying them to you. The community we have, the private groups, the masterminds, the webinars, that’s where you get the really good insider stuff, like case studies. So if you want to get more of this inside information, you should join our community, Bluecloud Select. There’s a free trial going on right now, so go check it out.
Flappy Dunk Hits #3? Voodoo Publishing, Pokémon Go Update, TVOS
 
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In today's video we talk about the power of publishing, how Pokémon Go hit #1 top grossing with a single update and thoughts on TVOS as it relates to the future of Apple. Learn more here: https://www.bluecloudsolutions.com/tv/flappy-dunk-hits-3-voodoo-publishing-pokemon-go-update-tvos-bctv-episode-6/ Enjoy! Free 21 Step Checklist For Getting Started With Apps: http://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: http://www.bluecloudsolutions.com/webinar-register
Cross Promo Strategies, $100M Game Breakdown, Niche Marketing Mistakes (And Solutions!) - BCTV Ep4
 
10:12
In this episode we take a quick look at the Productivity charts and how big, cross-promo companies can make "simple" apps look wildly successful. Learn more here: https://www.bluecloudsolutions.com/tv/cross-promo-strategies-100m-game-breakdown-niche-marketing-mistakes-solutions-bctv-ep4/ We'll also check out the latest Deconstructor of fun blog post all about how Fire Emblem Heroes uses story and engagement loops to make $100M Lastly, you'll learn the critical component to making "riches in the niches" work for your marketing AND your profits. See you tomorrow! Free 21 Step Checklist For Getting Started With Apps: http://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: http://www.bluecloudsolutions.com/webinar-register
How Do Free Apps Make Money?
 
04:01
Blog Post: http://www.bluecloudsolutions.com/blog/how-do-free-apps-make-money/ How do free apps make money? (scroll to bottom to watch video!) This important question can be answered in a quick and easy breakdown. The hard work is, of course, up to you. The great news is that the work itself really isn’t that hard. Of all the myriad ways of making money with an app, you might imagine that starting with a free app would be a difficult path. After all, you’re not charging for the download, so how are you going to get paid? This is where the five major methods of making money in a free app come into play. — JOIN THE WEBINAR ON HOW TO MAKE AN APP - NO CODING NEEDED: - http://www.bluecloudsolutions.com/webinar-register - SUBSCRIBE ON YOUTUBE: - https://www.youtube.com/subscription_center?add_user=bluecloudsourcecode - FOLLOW BELOW: - Blog: http://www.bluecloudsolutions.com Facebook: http://www.bluecloudsolutions.com/facebook-page Twitter: http://www.bluecloudsolutions.com/twitter-page Podcast: http://www.bluecloudsolutions.com/podcast-subscribe
Which Is More Important: Ideas or Execution?
 
08:55
Today I want to talk to you about ideas versus execution. Full post here: https://www.bluecloudsolutions.com/blog/important-ideas-execution/ Hard Work and Hustle Hard work and hustle is critical to success in business and in life. But over the last few years, most people really emphasize how important execution is. Everyone says everyone’s got an idea, it's all about who can execute, talk is cheap. And I'll be the first to tell you that is 100% true. If you’re not going to actually do the work, you're probably never going to find true success. If you're not willing to keep continuing to put in the work, you won't find happiness, fulfillment, long term money. But we are getting to a point where it's really important to start seeing value not only in the ideas but in the market selection. Got A Million Ideas? Now here’s a quick story. A couple years ago, I met this guy whose company had been purchased by Google. He was given a new assignment. They had a huge budget and his task was to come up with something they can spend this money on. And the guy said, “Oh man, I got a million ideas.” And they came back and said, “Yeah that's nice, we need a real idea. We need an idea that we can we can put all this horsepower behind and we have a billion dollars for your budget. We just don't have ideas that are good enough yet.” All of a sudden it went from having a million ideas and saying you can execute on these and any of them could become a business, to realizing that it's easy to come up with potential ideas that may work on a very small scale, but it's hard to come up with ideas that will work on a bigger scale or in more competitive markets. Companies like Google, Amazon, Facebook and any of these bigger companies have the same problem. Their biggest problem is not finding people or executing on them or having money. It’s that they don't have good enough ideas. How to be a Winner in the App Business A lot of people in the app business are still in that tunnel vision mentality of it's just about the execution. Like that is enough to be a winner in the app business. And what I have been trying to tell you is that the idea, or market research, understanding the opportunity that you are going after, the people that you are serving with your business, is actually where the real money is. The execution, the information is all out there. You can sit down and learn how to make an app business. But if you don't have the right market selected, if you’re not solving a problem, not actually serving people in a way that they care about, if you don't have the right idea going into all this, all the work can be very difficult to turn into a business. It’s a more competitive world now where prices, templates, and labor are cheaper. It's easier than ever to get this information and get an app in the store. But now a lot of your work has to be in the research. It has to be in picking the right idea, taking the right audience. Missing the Human Element Many of you are putting out amazing apps, with terrific products that may very well have worked in less competitive markets. But you're missing the critical element which is the human element. The success stories in our community are the ones who spend a lot of time thinking about the people they're building apps for and the problems that they're solving. Those of you in the app business asking, “Why am I not seeing the results of trying Facebook ads, trying ASO and other things? What's the problem?” The problem is that you have not clearly identified your market and the problem that you're solving for your market. You haven't done the research so you don't understand who these people are yet. And that's an easy problem to solve. Just go hang out with these people, go join their stuff online and build relationships, and you will start to see results happen. It has to be about the people. It has to be about the idea, the market, the problem you're solving. Go focus on the people when you want to build a business.
Golf Clash Marketing Strategy - How They Did A $1M Day - BCTV Episode 5
 
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In today's video I do a deep dive into uncovering how Golf Clash was able to have such massive growth and revenue in a relatively short amount of time. Learn more here: https://www.bluecloudsolutions.com/tv/golf-clash-marketing-strategy-1m-day-bctv-episode-5/ What's fascinating about this is that it's not very complicated...but it does require a lot of work. In this video you'll learn: - How they did a lot of their "big" marketing work before they launched - How they leveraged strategic partners - How they used influencers to launch BIG TIME - How to easily integrated social media into their game play And much more. Enjoy! Free 21 Step Checklist For Getting Started With Apps: http://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: http://www.bluecloudsolutions.com/webinar-register
Should I Get An Office? Advice For Solo Entrepreneurs
 
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Blog Post: http://www.bluecloudsolutions.com/blog/should-i-get-an-office/ Almost every writer will tell you that the best possible shortcut for coming up with good ideas is a bit of solitude and privacy. This idea might sound hippie-dippy, but it really works. Napoleon Hill wrote about this in his book, Think and Grow Rich. He talks about the idea of the transmutation of energy, where you take the energy of the world, pass it through yourself, and turn it into what you want. It’s a way of harnessing the world around you to complete your own goals. — JOIN THE WEBINAR ON HOW TO MAKE AN APP - NO CODING NEEDED: - http://www.bluecloudsolutions.com/webinar-register - SUBSCRIBE ON YOUTUBE: - https://www.youtube.com/subscription_center?add_user=bluecloudsourcecode - FOLLOW BELOW: - Blog: http://www.bluecloudsolutions.com Facebook: http://www.bluecloudsolutions.com/facebook-page Twitter: http://www.bluecloudsolutions.com/twitter-page Podcast: http://www.bluecloudsolutions.com/podcast-subscribe
Is Reskinning Dead? 2016 App Reskinning Answers
 
13:16
Blog post: http://www.bluecloudsolutions.com/blog/is-reskinning-dead A few years back, the market was ripe for this to happen. It wasn’t a great new development, but the market liked it and it worked. The practice blew up and people took it as far as it could go. As they say, it is what it is. But all good markets eventually cut out the things that don’t make sense. It became very clear by 2016 that, without adding any value to a template, you’re not going to make a lot of money. Thus, people aren’t seeing results like they used to, and they’re asking if this is dead. The simple answer is yes. Old school reskinning is done. — JOIN THE WEBINAR ON HOW TO MAKE AN APP - NO CODING NEEDED: - http://www.bluecloudsolutions.com/webinar-register - SUBSCRIBE ON YOUTUBE: - https://www.youtube.com/subscription_center?add_user=bluecloudsourcecode - FOLLOW BELOW: - Blog: http://www.bluecloudsolutions.com Facebook: http://www.bluecloudsolutions.com/facebook-page Twitter: http://www.bluecloudsolutions.com/twitter-page Podcast: http://www.bluecloudsolutions.com/podcast-subscribe
Cryptocurrency is the Hottest App Trend Ever - Bluecloud Solutions
 
04:33
Cryptocurrency apps are leading the ranks and searches in the App Store. They're so hot that apps are crashing due to high volume of users and sessions. Besides emojis, this is the biggest app trend I've ever seen with plenty of opportunity and room for growth. The time is now! Watch the video to learn more about cryptocurrency apps and how to build your own crypto empire. Learn more about Bitcoin and digital currency apps here: https://www.bluecloudsolutions.com/blog/build-a-cryptocurrency-app/ Free 21 Step Checklist For Getting Started With Apps: http://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: http://www.bluecloudsolutions.com/webinar-register
App Source Code at Bluecloud Solutions
 
03:55
Learn more: http://www.bluecloudsolutions.com/webinar-register An overview of how re-skinning apps works and how you can use this system to make money with apps. There are a lot of people confused about what source codes to buy. What's good? What's bad? What's horrible?? When you decide that you want to start re-skinning games, the first step is to find an awesome code. So maybe you go to a marketplace or Apptopia and start looking. There are some GEMS in there, for sure, but it also takes a while to understand how to see the winners and the losers. Who's got time for that? More importantly, who can afford to pick a loser? Certainly not someone who's ready to starting crushing it. So I'm trying to solve that problem for you.
How To Create A Certificate for Publishing iOS Apps | Bluecloud Solutions
 
02:42
A tutorial for creating a distribution certificate used to upload codes to the Apple App Store. You will first need to setup a Bundle ID and create your app. To do so, check out the 2 videos below first: https://www.youtube.com/watch?v=tduuXUVTd8E https://www.youtube.com/watch?v=sT634mZ42Vs For more top level app developer info, check out bluecloudsolutions.com
How To Increase Your App Lifetime Value By Over 500% Using Email Marketing
 
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Learn more here: http://www.bluecloudsolutions.com/blog/increase-app-lifetime-value-500-using-email-marketing A few years ago, all of us relied heavily on the app store for downloads. Paid traffic simply wasn't an option, harnessing the web was impossible to measure. Now we have Facebook Ads and can purchase installs for (literally) pennies on the dollar. Awesome right? Sort of. This solves our customer acquisition costs but failed to address the other half of an ROI - the return. What good is paid traffic if your app has a lifetime value of $0.05? In this video I want to show you how you can leverage email marketing to dramatically increase your user lifetime value which will eventually make you ROI positive on your marketing spend. What you need to know: 1. The current app monetization strategy focuses on INTERNAL factors - advertisements, in-app purchases and subscriptions. Our best option of creating more revenue is to get people to re-engage with the app over and over or to get infinitely cheap installs. 2. By creating revenue streams OUTSIDE the app, you create a new buying environment, one that is not beholden to the traditional app psychology. 3. Collect emails from your users inside your app 4. Send them into a highly valuable auto-responder series 5. Sell them a high quality, targeted product 6. Measure what works If you do this enough, you'll find that you get a conversion rate on your product sales that makes the complete marketing funnel profitable...something you never would have been able to achieve before. Over the next 3-6 months I will be releasing more information + software around this process. It's a very powerful strategy that requires a mindset shift for any developer out there. But once you make it, you could be entering a whole new world of profits. Talk soon, Carter Free 21 Step Checklist For Getting Started With Apps: http://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: http://www.bluecloudsolutions.com/webinar-register
Get Your Best App Customers With QR Codes - Bluecloud Solutions
 
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Shock your app users with QR codes! Use these magical barcodes to spice up the navigational experience to get your best customers to download your app. Learn more here: http://www.bluecloudsolutions.com Free 21 Step Checklist For Getting Started With Apps: http://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: http://www.bluecloudsolutions.com/webinar-register
Super Mouse World App Source Code by Bluecloud Solutions
 
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Learn more: http://www.bluecloudsolutions.com/ Coming in hot today with one of my best Apptopia app flips to date, a retro style arcade game that is not that different from Super Mario Brothers, one of the original video games of the generation. The back story of this game is that it was originally just a paid app with zero monetization built in, which I bought for $1,500 (such a steal). It was super bare bones and I invested a bunch of time and money to take it to the next level. It definitely paid off, which I will talk about below, and also has a lot of room to grow. The ROI is there and is STILL bringing in IAP revenue almost 5 months later. Yes. Similar to the Multi Line Casino app that's for sale, I partnered with Brian (Avalanche Mountain) to get this thing primed and ready for re-skinning. He made all the images easy to edit and organized the code, along with creating great documentation that will allow you all to walk through this easily. Most importantly, he'll be handing the customer service side of this so that you can always ask questions and get answers.
Using Digital Storytelling To Hook Your App Audience - Bluecloud Solutions
 
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Storytelling is the foundation of the buyer-seller relationship. Having a great relationship with your app users not only makes for happy app customers, but it can turn single transactions into long-term beneficial relationships (AKA more sales). Learn more here: https://www.bluecloudsolutions.com/blog/stroytelling-in-apps/ Free 21 Step Checklist For Getting Started With Apps: http://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: http://www.bluecloudsolutions.com/webinar-register
Real-Time Market Research Walkthrough On The App Store - Bluecloud Solutions
 
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Get a live walkthrough of how to find the best app opportunities in 2018. Learn more here: http://www.bluecloudsolutions.com/blog/market-research-walkthrough Free 21 Step Checklist For Getting Started With Apps: http://www.bluecloudsolutions.com/checklist Free Workshop - 4 Steps To Building A Million Dollar App Business: http://www.bluecloudsolutions.com/webinar-register
Slow Shutter Camera App Source Code by Bluecloud Solutions
 
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Learn more: http://www.bluecloudsolutions.com/ This app murdered it for me. In fact, it still does. Consistently this app pull in over 2,500 downloads a day for me. Zero marketing...and that number has been sitting there for months. Like...10 months. It has been a good app to have in my arsenal and even the re-skins I did of this app performed well. It's a great piece of code and has definitely done well. LET'S SELL THIS THING ALREADY. I mean, obviously. I learned a lot about camera apps with this and other apps I have worked on in the past few years, which I will explain below. What's great about this one is that there is a lot you can do with it. It has a unique feature that most other camera apps don't have right now (the slow shutter effect) while still preserving the filters and all that good stuff. Huge potential with this kind of thing. Even better, I teamed up with Alex again to make this thing ready to roll for re-skins. It looks sick and is EASY to re-skin. Here is a link to the app to check out: https://itunes.apple.com/us/app/slow-camera-shutter-plus-pro/id564821699?mt=8