This video discusses various marketing strategies to be applied as a product moves through various stages of its life cycle.
Views: 9702 Vihari S
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To learn how Matt creates videos like this one, go here: http://bit.ly/1BgDuX5 View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P The product life cycle represents a series of stages that products--similar to people--go through over the course of their lives. Marketers use their knowledge of the product life cycle to alter their marketing strategies related to specific products. In this video I'll explain the product life cycle and provide examples of products that fit into each of the stages.
Views: 175659 Alanis Business Academy
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 57905 Intellectual Indies
Marketing Strategy - Product Life Cycle - The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage. Some continue to grow and others rise and fall.
Views: 140456 James Slocombe
The product life cycle consists of 4 stages. Each stage is explained in detail in this video and there is an example of product life cycle provided at the end.
Views: 19353 Marketing 91
In this video lecture stages of product life cycle has been discussed. A product goes through various stages in its life such as: Introduction, Growth, Maturity & Decline. Thanks for watching and commenting. If you like our video you can Subscribe Our Youtube Channel here https://www.youtube.com/user/gurukpobiyanicollege?sub_confirmation=1 And You can also Subscribe to our Biyani TV Channel for quality videos about Fashion Lifestyle, Current affairs and many useful topics https://www.youtube.com/channel/UC50PUq-NO3Upw7XYsjwKQrA?sub_confirmation=1 Gurukpo.com is the fastest growing educational web portal where all kind of academic information/Notes are available free of cost. For more details visit http://www.gurukpo.com These Videos are produced by Biyani Group of Colleges Jaipur, a fastest growing girls college in India. Visit http://www.biyanicolleges.org Share, Support, Subscribe!!! Subscribe: https://goo.gl/3gBszC Youtube: https://goo.gl/cjbbuL Twitter: https://twitter.com/drsanjaybiyani Facebook: https://www.facebook.com/drsanjaybiyani/ Instagram: https://www.instagram.com/prof.sanjay... Website : http://www.sanjaybiyani.com http://www.biyanitimes.com You can Subscribe to our Biyani TV Channel for quality videos about Fashion Lifestyle, Current affairs and many useful topics https://www.youtube.com/channel/UC50P... Other Suggested Videos: https://www.youtube.com/watch?v=9GBjMbIYjyo https://www.youtube.com/watch?v=-WXxxR-Ry3E https://www.youtube.com/watch?v=zr46j40GgoI https://www.youtube.com/watch?v=NcDOot_Mm6I https://www.youtube.com/watch?v=GiaZLScAg4k https://www.youtube.com/watch?v=hCCBUC0T9lY https://www.youtube.com/watch?v=s71n7rGvv-w
Views: 157778 Guru Kpo
Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 21076 study with chanchal
Depending on the stage of the product life cycle you are in - Introduction, Growth, Maturity, or Decline - you may want to utilize different marketing strategies
Views: 1681 Melissa Bublitz
A short overview of the different phases of the business life cycle and some suggested strategies for each stage. (Recorded with http://screencast-o-matic.com)
Views: 330 Matthew Bingham
Welcome to another CanIndian Channel Feature. This is a part of video compilation for preparation for MBA course. The key elements explained in this video can also be used for university level course. I compile this information through various channels such as books (Kothler), seminars, articles (EBSCO host). As my channel trailer suggests none of the information (except the real world example) is mine - I compile the most useful information and articulate this in a fun educative manner. Please feel free to comment, share, like. If there are something that you want to add please drop me a line and I will ensure its looked upon. Thank you for visiting this channel. The List of videos that will be compiled will be for the following core subjects: MBA 101: Introduction to Marketing MBA 101: Leadership MBA 101: Strategic Human Resource Management MBA 101: Operations Management MBA 101: Corporate Governance MBA 101: Financial Management MBA 101: Stratergic Management MBA 101: Entrepreneurship MBA 101: Project Management MBA 101: Franchising -----------------------------------------------------------------------------------------------------------MBA History: 1930: First management and leadership education program for executives and mid-career experienced managers (the Sloan Fellows Program at the Massachusetts Institute of Technology). 1943: First Executive MBA (EMBA) program for working professionals at the University of Chicago Booth School of Business. Chicago was also the first business school to establish permanent campuses on three continents in Chicago (USA), Barcelona (Europe) and Singapore (Asia). Most business schools today offer a global component to their executive MBA. Since the program was established, the school has moved its campuses and is now based in Chicago, London and Hong Kong. 1946: First MBA focused on global management at Thunderbird School of Global Management. 1950: First MBA outside of the United States, in Canada (Richard Ivey School of Business at The University of Western Ontario), followed by the University of Pretoria in South Africa in 1951. 1955: First MBA offered at an Asian school at the Institute of Business Administration Karachi at the University of Karachi in Pakistan, in collaboration with the Wharton School of the University of Pennsylvania. 1957: First MBA offered at a European school (INSEAD). 1963: First MBA offered in Korea by Korea University Business School (KUBS). 1986: First MBA program requiring every student to have a laptop computer in the classroom at the Roy E. Crummer Graduate School of Business at Rollins College (Florida). Beginning with the 1992–1993 academic year, Columbia Business School required all incoming students to purchase a laptop computer with standard software, becoming the first business school to do so. 1994: First online executive MBA program at Athabasca University (Canada). The MBA degree has been adopted by universities worldwide in both developed and developing countries
Views: 376 Can-Indian Channel
Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW Understanding Product Life Cycle Understanding the product life cycle is an important step in formulating a successful product strategy. Operations management is responsible for the majority of the stages in the life cycle, with marketing handling the remainder. But it's essential that for each stage of the product life cycle, both operations and marketing are aligned and communicate in an effective manner with each other. This relationship is extremely important – it can determine whether a product strategy is successful or not. Stages of the Product Life Cycle The product life cycle has four stages: 1 - introduction. 2 - growth. 3 - maturity, and 4 - decline. Introduction The first stage involves the product being introduced to a new market. Product awareness and development are key aspects of this process. Branding and quality levels are established and issues relating to intellectual property, patents, and trademarks are addressed. At this point in a product's life cycle, its target audience includes innovators and early adopters. It isn't heavily distributed at this stage, as the organization wants to wait until there is significant consumer acceptance of the product. Growth The second stage is the growth stage. The organization tries to build brand preference to retain a loyal customer base. The aim is to increase the product's market share. Quality and price become very important factors at this stage. Additional features may be added to the product to ensure consumer interest is maintained. The promotion of the product is widened and the target audience broadens. The product is more widely distributed in response to increasing demand and customer acceptance. Maturity In the third stage, maturity, it is common for sales to plateau, partly in response to increased competition. The volume of production stabilizes and the product begins to show significant return on investment. Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW
Views: 822 Sorin Dumitrascu
PLC Model..Advantages & Limitations Product Life Cycle Model: The product life-cycle theory is an economic theory that was developed by Raymond Vernon in response to the failure of the Heckscher-Ohlin model to explain the observed pattern of international trade. ... In the new product stage, the product is produced and consumed in the US; no export trade occurs. Limitations Of The Product Life Cycle: The product life cycle concept is valuable tool that is used for analysis and interpretation of the market dynamics. Product life cycle concept assists decision makers in planning and strategy formulation for their products according to the stages in the life cycle. In spite of its unquestionable usefulness in decision making, it has following limitations: 1. The product life cycle is a theoretical concept and difficult to implement in real life in relation to a specific product. 2. The life cycle patterns for various products differ to a large extent and a generalization is not possible. 3. It is difficult for the decision maker to find out the exact location of their brands in the product life cycle. Keywords: product life cycle model (plc),product life cycle model definition,product life cycle model pdf,product life cycle model ppt,product life cycle model, plc automation,plc based project,plc basic,plc in hindi,plc programming in hindi,economics tutorial,economics tutorial in hindi,economics tutorial online,economics tutorial videos
Views: 1057 Rachna Study Studio
This Video contains Explanation PLC Product life cycle, Its meaning, Definition, Various stages of PLC, diagram of PLC, characteristics or nature of PLC For the notes used in the video in PDF Format please refer to this link: https://drive.google.com/open?id=1jZsZYiiKAxzKZ7u-Vev73jCQekdCoNL_ or https://drive.google.com/drive/folders/1jZsZYiiKAxzKZ7u-Vev73jCQekdCoNL_?usp=sharing Follow us on Facebook: https://www.facebook.com/Learningtolearn2017 Follow us on Twitter: https://twitter.com/2017learningto
Views: 9359 Learning to Learn
In this video we will study about the product life cycle and it's simple study tricks. product life cycle in hindi, product life cycle costing, product life cycle and marketing strategies, product life cycle in marketing management, product life cycle presentation, product life cycle with example, product lifecycle management, product life cycle, product life cycle in marketing, product life cycle analysis, product life cycle accounting, product life cycle activity, a product life cycle stages, product life cycle business studies, product life cycle by sonu singh, product life cycle concept, product life cycle case study, product life cycle definition in hindi, product life cycle demand forecasting, product life cycle hindi, product life cycle meaning in hindi, product life cycle pictures https://youtu.be/ed_6fprsiVg Plz like share and support
Views: 5664 ideal notes
The concept of Product Life Cycle is fundamental for determining marketing strategy. Product life cycle is useful in explaining how a market evolves to changes in market conditions. It is used to manage a product portfolio and useful in understanding where to direct marketing effort. www.b2bwhiteboard.com
Views: 48688 B2Bwhiteboard
New-Product Development and Product Life-Cycle Strategies (Principles of Marketing) | Lecture 7. Subscribe this channel to get more knowledge,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Course Description: This course focuses on the needs of those who are preparing themselves for an exciting, rewarding, and enriching career in the field of marketing. The main aim is to provide students with issues and situations they can identify with while preparing themselves in gaining knowledge and insights in marketing. Much of the course work will be devoted to discussing these concepts with reference to practical examples and cases. A good balance between theory and practice will be maintained in presenting various concepts. Learning Outcomes: After the completion of this course students will be able to: 1. Understand and discuss the fundamental concepts of Marketing 2. Have a sound idea of the factors involved in marketing planning 3. Identify the roles carried out be different market players 4. Posses a theoretical awareness of basic marketing theories and models for decision making. New-Product Development and Product Life-Cycle Strategies. Topic Outcome: New-Product Development Strategy New-Product Development Process Managing New-Product Development Product Life-Cycle Strategies Additional Product and Service Considerations
Views: 4465 Get Knowledge
A level Business Studies Revision - The Product Life Cycle. In this video, we examine the product life cycle concept, exploring each stage of the life cycle, discussing potential extension strategies that businesses may use and assessing the usefulness of the concept. See more of our videos: https://www.youtube.com/channel/UCIlJ4pk3uzyWoeoBkGs0hxQ A level Business Studies Revision from TakingTheBiz.
Views: 6168 TakingTheBiz
Continuing our series of videos on the ISMM Diploma in Sales and Marketing, this webcast looks at Unit U502, in particular at the Boston Consulting Group Matrix and the Product Life Cycle. Both of these models are useful when analysing marketing communications and product portfolios.
Views: 4371 LAMMORE
Product Life Cycle. A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix.
Views: 181 Chennai minds
In this video i will teach you product life cycle it includes introduction stage , growth stage , maturity stage and decline stage. Kindly subscribe my channel. Learn with sir kawish. Thank you. #productlifecycle #marketinglecture #marketing
Views: 2237 Learn with Sir kawish
after watching this, you will get to know : - Stages in Product life cycle - Introduction stage - Growth stage - Maturity stage - Decline stage - Product life of NOKIA PHONES & APPLE iPODS keywords:- product life cycle theory product life cycle of nokia product life cycle example product life cycle ppt product life cycle stages product life cycle pdf product life cycle of coca cola product life cycle of pepsi product life cycle strategies product lifecycle management product life cycle product life cycle of maggi product life cycle and strategies product life cycle analysis product life cycle assessment product life cycle and its stages product life cycle and advertising product life cycle and strategies at different stages product life cycle advantages product life cycle and bcg matrix product life cycle assignment product life cycle and pricing a product life cycle focus a product life cycle diagram a product life cycle is continually a product life cycle for international trade a product's life cycle example extending a product life cycle define a product life cycle describe a product life cycle managing a product life cycle a cars product life cycle product life cycle bba product life cycle by philip kotler product life cycle based pricing product life cycle benefits product life cycle block diagram product life cycle blackberry product life cycle business product life cycle bcg matrix product life cycle bmw product life cycle business examples oral b product life cycle product life cycle costing product life cycle case study product life cycle concept product life cycle chart product life cycle coca cola product life cycle curve product life cycle costing stages product life cycle characteristics product life cycle costing ppt product life cycle costing pdf enervon c extending product life cycle product life cycle diagram product life cycle definition product life cycle development product life cycle disadvantages product life cycle decline stage example product life cycle design product life cycle define product life cycle development stage product life cycle diagram examples product life cycle definition by philip kotler r d product life cycle arthur d little product life cycle product life cycle d&t product life cycle example pdf product life cycle example ppt product life cycle engineering product life cycle essay product life cycle examples of brands product life cycle extension strategy product life cycle examples of products 2016 product life cycle explanation product life cycle economics ecommerce product life cycle e-reader product life cycle e-marketing product life cycle e cigarette product life cycle product life cycle of nokia e series product life cycle features product life cycle forecasting product life cycle for apple product life cycle formula product life cycle for fresh fruit juice product life cycle for software product life cycle for nokia product life cycle for cars product life cycle for micromax product life cycle for samsung galaxy f-secure product life cycle f&n product life cycle product life cycle graph product life cycle growth product life cycle given by product life cycle graph maker product life cycle growth stage examples product life cycle graph excel product life cycle gcse product life cycle graphics product life cycle growth definition product life cycle gates parle g product life cycle p g product life cycle parle-g product life cycle ppt product life cycle of parle g company product life cycle of parle g ppt for download product life cycle of parle g pdf product life cycle history product life cycle honda product life cycle hypothesis product life cycle horlicks product life cycle hbr product life cycle healthcare examples product life cycle huawei product life cycle harley davidson product life cycle harvesting product life cycle hp laptop h&m product life cycle product life cycle in marketing product life cycle in hindi product life cycle in marketing management product life cycle images product life cycle in software project management product life cycle importance product life cycle in cad product life cycle introduction product life cycle in pharmaceutical industry product life cycle in international marketing (i) what is product life cycle product life cycle johnson johnson baby products product life cycle journal pdf product life cycle journal articles product life cycle journal product life cycle jobs product life cycle job description product life cycle jeans product life cycle jewellery product life cycle journal of marketing product life cycle joel dean product life cycle kotler pdf product life cycle kellogg's corn flakes product life cycle kfc product life cycle kpis product life cycle kit kat product life cycle kodak product life cycle kellogg's product life cycle kotler and keller product life cycle kaspersky product life cycle kingfisher airlines special k product life cycle kellogg's special k product life cycle product life cycle limitation
Views: 5687 Sonu Singh - PPT wale
The product life cycle is a theoretical model showing the stages that products go through from creation to discontinuation. Although all products don't go through the product life cycle the same, the model does provide a general framework for how businesses should adapt their marketing mix to the stage the product occupies in the product life cycle. In the fourth and final video of our four part series, we'll explore how businesses can adapt their marketing mix to accommodate products that occupy the decline stage of the product life cycle. We'll finish up this video and series with a discussion of how a businesses knowledge of their product life cycle can help them develop a more effective product mix. Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P
Views: 2989 Alanis Business Academy
Product Life Cycle | जानें क्या है Product की Life Cycle The Product Life Cycle. A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. *Introduction Stage: In the introduction stage, the firm seeks to build product awareness and develop a market for the product. The impact on the marketing mix is as follows: Product branding and quality level is established, and intellectual property protection such as patents and trademarks are obtained. Pricing may be low penetration pricing to build market share rapidly, or high skim pricing to recover development costs. Distribution is selective until consumers show acceptance of the product. Promotion is aimed at innovators and early adopters. Marketing communications seeks to build product awareness and to educate potential consumers about the product.
Views: 24845 Rachna Study Studio
A brief video which introduces the concept of product portfolio management through the use of the product life cycle diagram. As well as examples for each phase of the life cycle there is a discussion about product life cycle extension strategies and some tips in how to answer questions. If you are looking for A Level Resources please visit the revisionstation website.
Views: 40 Revisionstation
Product Life Cycle Extension Strategies: What can certainly companies carry out to extend the Product Life Cycle? Promoting and advertising Selling price reduction Discover untouched markets Better appearance We Suggest That You Visit www.MBAHelp24.com For More Learning Resources & Tools On This Topic.
Views: 235 MBA Help24
Today let's talk about the product life cycle. The product life cycle dives into the 4 stages of a product or product line. By understanding in which stage your products are in you can accordingly gain the highest potential profits and apply the correct marketing and business strategy. For this example I'll be using the iPod as an example as this is a product that was quite popular in its time. Increase your workflow on Youtube through Tubebuddy: https://www.tubebuddy.com/Realistic Build your own Webshop with Shopify: http://bit.ly/RVShopify ------------------------------------------------------------------------------------------------------------- "What is the goal of the channel & Who is the host" The channel is hosted by Ivan who has a background in business administration, marketing and is a entrepreneur with the goal to help you achieve your goals; in terms of business and personal goals. For Business enquiries visit my about section on the page and send me a mail! The Realistic Viewer Channel dedicated in helping you :Understand, Deconstruct and progress with questions you have for Business, personal brand and much more. I will be uploading reviews, How to do's, podcasts, helpful tips and the process of youtube. My goal is to upload video's weekly. Subscribe for weekly video's if you have questions Feel free to contact me on my social media's. Subscribe: http://bit.ly/RealisticViewer Facebook: https://www.facebook.com/The-Realistic-Viewer Twitter: https://twitter.com/Purerealistic Instagram https://www.instagram.com/therealisticviewer/ ------------------------------------------------------------------------------------------------------------ Intro song: The Jazz Piano "Royalty Free Music from Bensound" Other songs: ___ Gear Used to create the video & Amazon Links Camera FZ1000: http://amzn.to/2gRomNY XS Tripod:http://amzn.to/2gRefsB Lighting : http://amzn.to/2gRbB6l Irig mic Lav Two pack: http://amzn.to/2uj2G2l Manfrotto Phone Mount:http://amzn.to/2uiVMK7 Rode VMPR VideoMic Pro :http://amzn.to/2vV5eSb Manfrotto MK290XTA3-3WUS 290 Xtra 3-Way Head Kit (Black): https://amzn.to/2uDthcy #RealisticViewer #realistic #marketing #youtubeseo Full script: the product life cycle starts in it's introduction stage. The cost for creating a product are quite high and the company needs to still find out how to scale the product for a large amount of quantity. As a result the starting price of the product is very high as well. Usually if the product is still in its own niche new market. The potential buyers are usually limited to the inovators in the market or loyal fans of the brand that were already familiar with their products before. In this stage your first customers and your marketing are essential if you want to reach the next step of the product cycle. The second step of the cycle you want to be in the growth stage. In the growth stage the company is faced with a significant amount of growth as they found out how to use economies of scale. Which means by creating the product in bulk you are making the process more efficient and are able to lower the cost as a result. In this stage it's recommended to invest in marketing and promotional channels and tools. This is the companies big moment to make as much profit as possible. Before we reach the 3rd stage. Which is maturity at this point the largest group of the potential buyers are reached. At that time you start to notice that a lot bundles and value offerings are brought into the market, limited editions ect. At this point there are usually already strong alternatives and competitors on the market that offer the same value. In terms of marketing it's important to understand that is also a important moment to plan and execute your strategy to maintain and keep your target audience informed. By applying the right marketing and business strategies your product line might gain an additional resurgence the in the market. It might also lead to a second growth period in case you reach an new not yet target audience. The final stage is the decline stage, at that stage the significant target audience starts the become smaller as most people that would actually buy the product have already bought the product, bought an alternative brand or are already looking for a new solution to the problem that the product would have solved. Furthermore at this stage the company should consider completely streamlining the product line to squeeze the final profit margins and investing in the product that would replace the current product. In the case of the ipod it would be to create an iphone which surpasses the product in functionality while offering the same value.
Views: 196 The Realistic Viewer
http://www.lifecycle-performance-pros.com Business Performance Expert and Performance Management Consultant Victor Holman illustrates the four stages of product growth, from the introduction phase, to the growth phase, to the maturity phase, to the decline phase. product lifecycle management, product lifecycle stages, development of a product, product development, product lifecycle, product stategeis, pricing strategies, product phases http://www.lifecycle-performance-pros.com
Views: 13206 Victor Holman
product life cycle|Different stages of product life cycle telugu #productlifecycle #differentstagesofproductlifecycle #productlifecycletelugu
Views: 72 TutorialsMadeEasy