Connect and build conversation will lead you to a better understanding of your customers needs and expectations. It will enhance your value co-creation.
But you won't be able to build this conversations from a corporate marketing departement. You'll need the active participation and commitment of all your co-workers. That's the reason why the future of marketing lays in HR.
You can enhance it, by building a strong and adequate culture, knowing and working on engagement drivers, gamifiying your processes, putting people first, developping talents, strenghts and autonomy.
About Frédéric Williquet :
Frédéric Williquet, People Manager of HR Consultants for years, developped a comprehensive and broad view on HR.
Currently the Conversation Manager for SD Worx and HR consultant, he provides consultancy on Future of Work, Enterprise 2.0 & Social Business, Open Leadership, Employee Engagement, Gamiﬁcation, Conversation Management, Knowledge Management and HR marketing.
He practices Appreciative Inquiry and Visual Harvesting.
Describing himself as a Business Interactions Architect, he is a strong believer in managing change through the power of communities. He co-created HRmeetup.org.
About TEDx :
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)