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How To Market & Sell Professional Services Today
 
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Here Are My Best Ideas By Randy Shattuck I’ve been a professional service marketer and entrepreneur now for nearly 25 years. Over the course of my career I’ve worn many hats. But I’ve always been in the business of growing service firms. Sometimes that means growing brand awareness. Sometimes that means re-positioning brands. Sometimes that means productizing services so they are easier to sell. Sometimes that means coaching sales and business development teams. But there is one thing that has not changed over those 25 years. I believe the fundamental goal of marketing is to make a firm more valuable. There are many ways to do this, many initiatives that could contribute to that goal. But the goal itself – adding value – really hasn’t changed. What has changed a great deal over the past 10 years is how service firms go to market, how they build trusted relationships with prospects and how they acquire great new clients. There has been nothing less than an earthquake of disruption in service marketing. It’s radically different today than when I started my career. Yet the goal remains the same – add value. What’s the best way to do that today? How should sales and marketing leaders build their strategy? What should be in and what should be out of your plans? What is the best way to apply your resources to most likely realize growth? Here are my perspectives. Read the full post here: https://www.theshattuckgroup.com/blog/detail/how-to-market-and-sell-professional-services-today
The 3 Best Marketing Strategies for Selling Professional Services (Intro, 1of4)
 
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The 3 Best Marketing Strategies for Selling Professional Services Part 1 of 4 - Introduction from Mark Reinert and http://www.AuthenticBusinessGrowth.com People often ask me what are the most effective marketing strategies for their business. So in this video series, I'm going to talk about how you can use these 3 highly effective strategies in your business... While it might be good to do some of each, it's usually best you pick one of the strategies and focus on it consistently. To help you find important parts of the video there is a table of contents below. 0:01 Welcome 0:50 Three highly effective marketing strategies 1:00 Success depends on how you use them 1:20 Success requires 5 things 1:44 First,pick one strategy and focus on it 2:00 Second, figure out where your ideal client prospects gather and how to get your message in front of them in a way that will interest them. 2:28 Third, you need a mechanism for you to continue Marketing contact with those ideal client prospects who are intersted. 3:38. Fourth, a marketing strategy to "keep in touch" that you use repeatedly over time. 4:04 Fifth, take consistent action every week. 4;20 Marketing is the exercise and nutritionthat your business needs to be healthy and grow. 4:44 Review 5:35 In the next video we'll start talking about each of the 3 Best Marketing Strategies for Selling Professional Services one at a time. 
 5:45 A question for you 5:57 Share your thoughts and marketing strategies in the comments box ... - What marketing strategies are you using? - Are you implementing them consistently? Marketing resources for small business owners, solopreneurs, and coaches from marketing results coach Mark Reinert and Authentic Business Growth. http://www.AuthenticBusinessGrowth.com Copyright 2012 by Mark Reinert and Authentic Business Growth, LLC.
Smart Ways to Market a Service Business
 
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How do successful small companies market their services? Entrepreneur's Diana Ransom talks with small-business expert Marie Forleo to find out how. Watch more videos at: http://www.entrepreneur.com/video/ Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 90927 Entrepreneur
Challenges in Growth, Marketing, and Brand Strategy for Professional Services
 
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Mike Schultz, President of Wellesley Hills Group, co-author of Professional Services Marketing (Wiley, 2009), and co-founder and Publisher of RainToday.com, explains the most prevalent challenges facing professional services firms in developing growth strategies. He explains, "When we work with professional services firms to build growth strategies and marketing plans, we do everything we can to push our clients not to accept any excuses, and to build plans that will actually help the firm fire on all thrusters on their way to top line growth."
Views: 695 WellesleyHillsGroup
Selling The Invisible: Four Keys To Selling Services
 
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Christine is available to provide sales and marketing consulting to you and your organization. Visit ChristineClifford.com for more information about Christine's services.
Views: 677811 Christine Clifford
B2B marketing strategy consultant testimonial: Professional services
 
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Benjamin Marshall, CEO, Green Stamp Insulation, et al., attributes the tenfold growth in his business to developing, and executing upon, an integrated marketing strategy. Video created by Jeff Coons.
Views: 487 bbmarketingplus
Marketing Strategies For Service Industry - Shark Web
 
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Are you in the service industry? Here are some of the best marketing strategies you may want to note to get the best ROI out of your marketing campaign. Website: http://www.sharkweb.com.sg/ Facebook: https://www.facebook.com/sharkwebpteltd Twitter: https://twitter.com/sharkwebpteltd Shark Web Pte Ltd is a global premier marketing consulting company based in Singapore specializing in SEO, social media marketing and video marketing. https://www.youtube.com/watch?v=UG_WDbNun8M
Views: 5289 Richard Tam
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1384136 Evan Carmichael
How To Sell Your Consulting Services
 
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How To Sell Your Consulting Services Free Business Mastery Course http://www.Ameerrosic.com/vip Want to make money from your knowledge and skills? …Listen up! There is only one way you can do this. Are you ready? You must solve your clients problems Theodore Roosevelt — 'People don't care how much you know until they know how much you care' People don’t care about your knowledge. People don’t care who you are. People don’t care what you can do So, what do people care about? Themselves! You -- I -- “we” are egocentric The Three step solution to sell your knowledge How To Sell Your Consulting Services Step #1 Find the problems your clients have Survey your clients. Go on forums. Ask around. Your job is to extract your client’s most burning pains and problems. Make a list a of problems they have Create 10 questions from the list Now you got your 10 problems you clients are facing What’s next? Step #2 Solve the questions (Problems) Solve their problems. Write an article, speak, make a video – Teach a course. Bottom line: Sole their problems. Make their life better. Make your clients into Super Mario Formula Mario + Flower = Super Mario Mario = Client Flower = Problems solved Super Mario = Super client Step #3 The Close Now that your client has seen and heard your solution to their problem, it is time for you to close them Example... On my site, I used to ask for all my readers to opt-in for a free Health course. Each Week I sent out 1-2 emails solving more problems for them. At the end of my email I offered a free 10 min strategic phone call. With this strategy I closed about 2-3 clients a week at 2-5k contracts. BUT! The only way I did this was by SOLVING their problems The formula to turn your knowledge into an income is simple but not quick. There are no shortcuts in life. You x Your knowledge x Solving problems x Follow up = High paying clients Now get to work. And solve some problems Ameer Win at Life Comment Below...I want to know your opinion
Views: 42798 Ameer Rosic
Marketing for Professional Services: Get a New Client Today
 
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http://www.covetedconsultant.com/free Today we are going to talk about marketing for professional services. I am also going to put you on a path to getting your very next client right now. Let's get started. Who are you? I am assuming you are a consulting company and you focus on one of the following things: accounting and financial services, management consulting services, technology services, marketing and communications or legal services. What do you want? You want your expertise valued, your time leveraged and most certainly, more clients. What should you avoid? You should avoid changing your business card, revising your website, managing your social media accounts, or reading any more industry publications. That is not where your problem is. What else should you avoid? You should also avoid stressing over it, hoping it will fix itself, getting opinions from others, learning any new skills or pushing it to an employee. What should you do RIGHT now? What would a coveted consultant do and what should you be doing at this very moment? First of all you should stop and think about how you got your last client. Write it down and then do the process again. Quite often the first place consultants look for answers is outside of themselves and their organization, but it pays off to first clear your head and look for answers within http://youtu.be/K76s9YS1bTw
Views: 272 CovetedConsultant
Designing a High-Impact Real Estate Marketing Plan
 
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Join us on Facebook: https://www.facebook.com/coachtravisr... Tweet Travis: https://twitter.com/travisro Transcript of this video: ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Developing a high impact marketing program can be a great tool to get your message out in front of the people you want to reach and to deliver the leads that you need to keep your real estate business growing! At the end of the day, every agent wants consistent, predictable income and this is how you can achieve just that! ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- About Travis Robertson: Travis Robertson is CEO and Founder of Robertson Coaching International, one of the fastest growing real estate coaching and training companies in North America. Travis has trained tens of thousands of real estate professionals across the globe on high-performance marketing, business development and team building, and is recognized as one of the leading experts on recruiting and retention strategies for this new era of real estate. Meet Travis at http://www.travisrobertson.com ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SUBSCRIBE ON YOUTUBE Never miss another video! https://www.youtube.com/user/CoachTra...
Views: 40133 Travis Robertson
4 Proven Medical Marketing Strategies for Medical Professionals
 
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www.getnewpatients.socialtxtmap.com 4 proven medical marketing strategies to grow your practice and get new patients for 2013. Follow each strategy for a growth of 25% for each proven strategy guaranteed. Call: Amy Zehr for a FREE Marketing Consultation Social Txt Map 719-371-1258 [email protected] http://youtu.be/R-8mMW0MpSA
Views: 23070 Amy Zehr
What It Takes to Sell Professional Services
 
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John Doerr, President of Wellesley Hills Group, co-author of Professional Services Marketing (Wiley, 2009), and co-founder of RainToday.com, speaks on the key to rainmaking performance excellence in professional services. Wellesley Hills Group has been renowned for its RAIN Selling system, a step-by-step process for professional services business development success. Here, John speaks about "hustle, passion, and intensity" or "HPI" as he calls it, a concept crucial for sales success. Wellesley Hills Group regularly tests the "HPI temperature" of their clients through its Rainmaker Assessment Instrument, validated by researchers at Harvard University.
Views: 4118 WellesleyHillsGroup
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1487783 Brian Tracy
MasterClass Marketing: Experts in Business to Business Marketing for Professional  Services
 
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Marketing communications consultant Chris Woodward leads a team of experts in designing and implementing comprehensive, affordable marketing campaigns designed to hit the sweet spot with target clients. She helps professional service firms get up and running with proven, highly successful marketing strategies to achieve maximum exposure and boost revenues.
Professional Services Marketing
 
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http://smesonline.co/professional-services-marketing-4-SMEs Marketing professional services presents different challenges to other products and services. Since the person is the product, he must try to be in two places at once - selling and delivering. The Feast or Famine dilemma is famous amongst professional especially those in the early stages of their business. However online techniques provide mechanisms for overcoming these problems and work well for SMEs. #professionalservicesmarketingforSMEs #professionalservicesmarketing #professionalservices #marketing
Views: 160 SMEsOnline.co
Best Marketing Strategies: Write Your Way To Paying Clients
 
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Write Your Way To Paying Clients is Part 2 of the 4 part series, The 3 Best Marketing Strategies for Selling Professional Services from Mark Reinert and http://www.AuthenticBusinessGrowth.com Writing is an effective marketing strategy for professional services. It's especially helpful if you like to write or if your schedule makes it hard to be available at the best times for speaking or networking, It's also a great strategy if you help people with a problem that's personal or sensitive. They might not feel comfortable going to a workshop on the topic but they'll read your articles. There are several principles that can make your efforts in using writing to market professional services more effective. What about you? How are you using writing to market your professional services? If not, what's standing in your way? Share your experience in the comments area below: Marketing resources for small business owners, solopreneurs, and coaches from marketing results coach Mark Reinert and Authentic Business Growth. http://www.AuthenticBusinessGrowth.com Copyright 2012 by Mark Reinert and Authentic Business Growth, LLC.
Marketing for Accountants – How to Grow Your Accounting Practice
 
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If you’re an ambitious accountant looking to grow your practice, welcome to P J Camm & Associates. Like you, we are a professional services firm and our business is all about helping Australian accountants develop and implement breakthrough marketing strategies to create more leads, referrals and new clients. Marketing has changed and our ‘accelerator website’ combined with our content marketing services including videos, client newsletters, blogs and lead magnets have the potential to give you a serious competitive edge. We also offer accountants a business coaching program branded the Accountants Accelerator Group together with a practice broking service and a vehicle and equipment finance service.
Views: 1743 P J Camm & Associates
Marketing for Professional Services
 
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Marketing for professional services. Solicitors. Law Firms and accountants
Views: 1255 Marketing4Prof
Marketing For Accountants How to Get 25 + new Clients Daily via Video Marketing
 
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http://www.TrafficVaultSecrets.com Marketing for Accountants Expert Consultant Nathan Salmon discusses the Power of Social Media & Video Marketing for Accountancy Firms. If you are currently not leveraging the power of Social Networking then you are definitely leaving a lot of money on the table. Your customers nowadays are not found searching through the Yellow Pages and Thomson Local for your Services but are on Facebook, Myspace, YouTube & Twitter looking for the best Accounting practice to assist them. You need to position yourself in front of the Trends. Accountants Marketing Tips are heavily based on the influences on their client base and this is definitely the dawn of change. Marketing Accounting Services these days is all about Relationship Marketing and Attraction Marketing in essence your Accountacy Firm becoming the HUNTED instead of the HUNTER. Accountant Marketing has gone on for generations but the key factors now concerned are about Digital Real Estate you need to position your firm in multiple places online where your potential clients are searching for you. This is what is known for Accountancy Firm Marketing as "The EYE of the Storm." Marketing for Accountants and Accountancy Marketing Solutions are what Nathan Salmon of Capital-Visions specialises in with his years of experience he has helped hundreds of clients get more Traffic and Leads and more conversion meaning more money for them. Would you like to treble your Online Marketing Profits today what would that mean for your practice and income. Marketing for Auditors and Advertising for Accountants remain topics of high interest because it is an extremely competitive market and your practice must dominate the search engines especially Google. Direct Marketing for Accountants has led to the new wave and it is now imperative that you have a Unique Selling Point when your customers look at your services and practice. I have developed How to Marketing Accounting Services strategies for you to take Advantage of so you can own your niche market. My favourite Marketing Strategies for Accountants include: Twitter Marketing, Video Marketing, Social Networking, Email Marketing & Relationship Marketing. Accounts Marketing Consultants I am here to help you today to get the most out of your advertising and marketing and so you can position yourself as the Authority and Expert in your local, regional and national demographic areas. Accounting Marketing Strategies can be learnt by going direct to my website and taking Massive Action CPA Marketing professionals it is now your turn to become the HUNTED instead of the HUNTER. Marketing For Accountants
Views: 7670 MarketingForAccount
Attract More Customers to Your Professional Services Firm through Digital Marketing
 
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Visit http://www.TransformationalMarketingStrategies.com Leverage the Internet and Attract More Customers to Your Professional Services Firm through Digital Marketing Attention Principals and Sales or Marketing Managers of Professional Service Firms Who Feel Digital, Web-Based Marketing is Not Cost-Effective. Understand this: how you acquire customers has changed and you are wasting time and money by not implementing a more efficient game-changing system. Luckily for you, there's now a solution. Introducing the "Optimizing Customer Value Digital Marketing System” from Transformational Marketing Strategies . . . A cost effective video-based process that can bring in more customers and clients. The "Optimizing Customer Value Digital Marketing System helps you leverage the internet and reduce the cost to acquire customers and get more qualified leads for the money invested. Best of all...you can start seeing results in as little as three days. So if you want to attract more visitors to you website and convert them into clients, get on board now with the “Optimizing Customer Value Digital Marketing System” - the cost effective video-based process that will bring in more customers and clients! Click the link below now for all the details. http://www.TransformationalMarketingStrategies.com
Professional Services Business Marketing Myths - Chaosmap.com
 
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http://www.chaosmap.com - professional services and B2B Myths
Views: 101 Jon Rognerud
New rules for professional services marketing
 
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There's a transformation occuring in professional services niche marketing, and there's new rules at hand. Here's a "baker's dozen" of those new rules that can help your firm generate more leads, and get more ROI from their investment in marketing and business development.
Views: 683 Alan Vitberg
Suzanne Lowe professional services marketing video on pricing strategy
 
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Suzanne Lowe discusses the increasing importance of pricing strategy in the professional services arena. The tradition -- prices being developed by a handful of professional service partners -- no longer affords an effective competitive advantage. That’s why mid-level marketers consider the Pricing Strategy module to be one of the most valuable subjects offered in the first cohort of the Professional Services Leadership Initiative (PSLI) at the Smith School of Business. Effective pricing is fundamental to the business success of a professional enterprise. Marketers, have a unique understanding of the client’s perception of value and the always-shifting global marketplace. They should understand pricing models in order to become key partners in the creation of a professional service firm’s growth strategies. Follow Suzanne Lowe on: Google+: https://www.google.com/+SuzanneCampbellLowe Twitter: https://twitter.com/SuzanneLowe LinkedIn: http://www.linkedin.com/in/suzannecampbelllowe http://www.expertisemarketing.com/index.html http://www.expertisemarketing.com/suzanne-lowe.html
Video Marketing For Professional Services
 
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http://bigvideoslocal.co.uk/what-is-special-about-videos-for-professional-services What is special about Videos for Professional Services? They harness THE most powerful online promotion tool bar now to help you make more money by acquiring better clients faster. Click the link for more details about what a properly executed video marketing programme will be able to do for you. http://bigvideoslocal.co.uk/what-is-special-about-videos-for-professional-services
Views: 66 Big Videos For All
Storytelling For Professional Services Marketing
 
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How storytelling saved this coach's marketing! From Cathy Goodwin. Check out this Udemy course: https://www.udemy.com/storytelling-for-small-business-marketing/ OR http://cathygoodwin.com/storytellingforbranding/
Views: 112 Cathy Goodwin
The importance of creativity in Professional Services Marketing
 
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Marguerite Clooney interviews Claire Mason, Founder of award-winning PR consultancy Man Bites Dog, who was guest speaker at Ambition's BD & Marketing Directors' breakfast. We asked Claire: - What techniques do you use in your organisation to constantly generate new ideas? (00.23) - Where does the responsibility lie to be creative in Professional Services? (02.14) - How does a company go about recognising the ROI of creative ideas? (03.24)
Views: 160 Ambition UK
Professional Services: Why Your Website Isn't Converting
 
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Are you a professional service provider with a website that isn't converting visitors into leads for your business? In this video I discuss high and low threshold offers and why you need to have both on your website. Learn more about online marketing at http://3bugmedia.com 3bug Media is an online marketing company that helps small businesses generate more leads and sales online. We create online marketing strategies that work. From SEO to PPC to Conversion Optimization and marketing automation, we offer our clients a full-service web marketing experience with an open communication style and full attention to detail. Join us on Facebook: https://www.facebook.com/3bugmedia/ Follow us on Twitter: https://twitter.com/3bugmedia Learn more about our local marketing programs: http://3bugmedia.com/local-business-marketing-services/ Learn more about our Digital Marketing Audits: http://3bugmedia.com/digital-marketing-audit/
Views: 27 3Bug Media
Developing an innovation strategy in professional services
 
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Ben Kent of Meridian West explains how professional firms can embed innovation capabilities within their firm, and the best way to foster and innovation culture.
Views: 71 Meridian West
Professional Marketing Strategy Consulting
 
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http://www.passiveprofitsformula.com/t/go.php?c=specialinvite TheIncomeFormula's Marketing Strategy Consultant Services include market assessment, segmentation and planning. Click on the link for strategic marketing consultant help today. http://www.passiveprofitsformula.com/t/go.php?c=specialinvite
Views: 1107 TheInternetTraining
Why is having a marketing plan important? - Professional Services Marketing, LLC
 
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Well, having a marketing plan, for us, is really the core of our entire business model. PSM does business with individuals and firms who want to grow, who want to attract more revenue. For More https://www.psm-marketing.com/video-room/why-is-having-a-marketing-plan-important/
What Are Professional Services?
 
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Creating tax models to save giant pandas? That’s one of our many intriguing EY projects. Find out more by tuning in to our What Is Professional Services webinar.
Views: 392 EYUKCareers
Agile Marketing for Professional Services
 
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In this video, we discuss the importance of agile marketing for professional services firms. With the constant evolution of marketing, there's a growing demand on marketers to develop their skill sets to keep up with new tactics. Marketers can no longer create annual marketing plans and analyze progress and effectiveness just a few times a year. Marketing efforts now need to be evaluated and adjusted continually. For more on agile marketing and creating your firm's marketing plans, check out our free Marketing Planning Guide for Professional Services: http://shar.es/1m3jB9.
Views: 249 Hinge
How to generate leads on LinkedIn for your B2B company
 
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A lively discussion between Connor Kinnear, CMO at Passle, and Emily Miller of Marshall Walker, on how to leverage LinkedIn for your company. Emily Miller is the Founder of Marshall Walker, an independent LinkedIn training organisation based in London. She is an experienced business to business (B2B) marketer and business developer and has worked in the professional services sector for over 15 years. Marshall Walker helps organisations and professionals learn how to raise their profiles and develop better client and prospect relationships by using LinkedIn effectively. Marshall Walker also provides strategic advice to businesses that want to integrate LinkedIn in their overall marketing and business development activities. Emily has an MBA from the London Business School. She is the co-author of LinkedIn for Lawyers: Developing a Profile to Grow your Practice and co-creator of 'Grow your Practice with LinkedIn: For Lawyers' a CPD accredited online training course. Web: www.linkedintutors.com Twitter: @LinkedInTutors Connor Kinnear is a marketer of 15 years with a strong focus on digital marketing and building an online presence. He has worked at organisations of all sizes, from blue chip companies to tech startups. After graduating from the University of Edinburgh with a degree in business and marketing, he worked at IBM before moving into the marketing team at Diageo and later into their innovations arm. He then moved into financial services where he launched a number of innovative financial products for Payzone before joining Serverside Group, which provides card customisation software and marketing services for banks, as their head of marketing. Connor worked and consulted with some of the biggest banks around the world to help them drive deeper engagement with their customers through social media. He is now the Chief Marketing Officer at Passle: a new tool that allows highly-knowledgeable but time-poor professionals generate content and showcase their knowledge online.
Views: 12181 Passle
What are the Four Pillars of Marketing? | Professional Services Marketing, LLC
 
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The Four Pillars of Marketing™ represent marketing best practices all professionals should be focused on when marketing their professional services firms. https://www.psm-marketing.com/resources/the-four-pillars-of-marketing/
Ultimate Marketing Strategy for College Students
 
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I have been overwhelmed by students asking me what they need to study in order for them to become excellent marketers. A professional internet marketing consultant is a business opportunity that individuals who are well-versed in e-business and internet marketing may be interested in pursuing. If you are new to internet marketing, you could certainly become a professional internet marketing consultant; however, a lot of preparation is needed because providing professional services as an internet marketing consultant requires knowledge and experience with a variety of different types of internet marketing. If you are interested in become a professional internet marketing consultant you should analyze your internet marketing skills, identify your strengths and weaknesses, and craft a plan for educating yourself and strengthening your internet marketing skills in areas that are lacking. Developing your expertise in the field of internet marketing prior to offering services as an internet marketing consultant is crucial. As an internet marketing consultant you will come in contact with a variety of clients with varying levels of knowledge about business and internet marketing. Some will be completely new to business and will need basic guidance from their internet marketing consultant in regard to basic business matters as well as entry-level internet marketing concepts. On the other hand, you may have business professionals who are seasoned in business and marketing but are clueless about internet marketing. Last but not least are the e-business professionals who commission an internet marketing consultant for research, planning and internet marketing services including management of marketing campaigns.
Views: 2543 ITMan TotalMarketing
WHY SERVICE FIRMS NEED A MULTICHANNEL DIGITAL MARKETING STRATEGY
 
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THIS IS CRUCIAL TO REALIZING YOUR GROWTH POTENTIAL I want to ask you a question. How close has your firm come to achieving your growth potential? When you look at the number of clients you are doing business with today versus the number you could be doing business with, how big is that gap? What size of the pie do you own today? If you are like most leaders of service organizations I speak with, you feel that you’ve only just begun to tap your potential. You recognize that there are far more clients out there you could and should be working with. Does this frustrate you, motivate you or both? After working with literally dozens of service firms who feel this way, I’ve come to realize that a digital marketing strategy is a key part of realizing your potential. And a key part of the digital marketing strategy is a multi-channel approach. Let me share with you why you need a multi-channel strategy and how this will really benefit your firm. https://www.theshattuckgroup.com/blog/detail/why-service-firms-need-a-multichannel-digital-marketing-strategy
Marketing Professional Services
 
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In This 2 Minute Marketing Tip Andrew Wood discuss the three most important things you can do to market your professional services.
Views: 54 CunninglyClever
What is SERVICES MARKETING? What does SERVICES MARKETING mean? SERVICES MARKETING meaning
 
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What is SERVICES MARKETING? What does SERVICES MARKETING mean? SERVICES MARKETING meaning. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Services marketing is a sub-field of marketing, which can be split into the two main areas of goods marketing (which includes the marketing of fast-moving consumer goods (FMCG) and durables) and services marketing. Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services. Services are (usually) intangible economic activities offered by one party to another. Often time-based, services performed bring about desired results to recipients, objects, or other assets for which purchasers have responsibility. In exchange for money, time, and effort, service customers expect value from access to goods, labor, professional skills, facilities, networks, and systems; but they do not normally take ownership of any of the physical elements involved. There has been a long academic debate on what makes services different from goods. The historical perspective in the late-eighteen and early-nineteenth centuries focused on creation and possession of wealth. Classical economists contended that goods were objects of value over which ownership rights could be established and exchanged. Ownership implied tangible possession of an object that had been acquired through purchase, barter or gift from the producer or previous owner and was legally identifiable as the property of the current owner. More recently, scholars have found that services are different than goods and that there are distinct models to understand the marketing of services to customers. In particular, scholars have developed the concept of service-profit-chain to understand how customers and firms interact with each other in service settings, Adam Smith’s famous book, The Wealth of Nations, published in Great Britain in 1776, distinguished between the outputs of what he termed "productive" and "unproductive" labor. The former, he stated, produced goods that could be stored after production and subsequently exchanged for money or other items of value. But unproductive labor, however" honorable,...useful, or... necessary" created services that perished at the time of production and therefore didn’t contribute to wealth. Building on this theme, French economist Jean-Baptiste Say argued that production and consumption were inseparable in services, coining the term "immaterial products" to describe them.
Views: 15433 The Audiopedia
Social Media Marketing for Professional Services Workshop
 
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http://bit.ly/smmtg Social Media Marketing for Professional Services - How to Ensure That Your Ideal Clients Find You Learning how to communicate with clients, past, present and future is a key to being successful in business. In this short video, Michael Lassman of Communities Online and Max Alter of Big Videos Local answer four important questions: - What happens if we don’t do social media the right way? - What does social media do for our visibility? - What makes video the most powerful online promotion tool bar none? - Is video expensive? The Social Media Marketing for Professional Services workshop in Central London will give you an understanding of what you can do to compete in today’s digital world – how to craft successful social media profiles and enhane them with video - the most powerful online promotion tool bar none. For more information, click this link: http://bit.ly/smmtg
Views: 125 Big Videos For All
Professional Services Marketing Conference
 
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An invitation to attend the Professional Services Marketing conference - 18th August, 2018 - PSMC#1
Views: 2 Adrienne McLean
Leadership in Professional Services
 
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Ross Dawson on how professional service leaders can drive their firms, clients, and industry into the future. For more see www.rossdawson.com
Views: 127 Ross Dawson
3 Things You Should NEVER Do When Selling IT Services
 
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Robin Robins of Technology Marketing Toolkit discusses 3 things you should NEVER do when selling managed IT services or any type of professional IT services and support. I can practically guarantee you’re making one of these big mistakes and it’s crushing your chances of closing a sale and INVITING objections.
7 Marketing Trends to Help you DOMINATE Social Media in 2017 -  #7Ways
 
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✎ In this video Evan is sharing his top 7 marketing strategies that'll help you dominate social media in 2017. Enjoy! :) ❤ HELP TRANSLATE THIS VIDEO ❤ If you loved this video, help people in other countries enjoy it too by making captions for it. Spread the love and impact. https://www.youtube.com/timedtext_video?v=0W6Jz44L1wU ★ MORE RECOMMENDED VIDEOS FOR YOU ★ If you enjoyed this video, you may enjoy these other videos from Evan Carmichael: • Warren Buffett's Top 10 Rules For Success - https://youtu.be/iEgu6p_frmE • Rich Dad Poor Dad - Robert Kiyosaki's Top 10 Rules For Success - https://youtu.be/yVfBdFs4_S8 • Bob Proctor's Top 10 Rules For Success - https://youtu.be/uLn6lpP8YmA ✎ 7 Marketing Trends to Help you DOMINATE Social Media in 2017: 1. Small biz will eat brands * Small businesses will continue to dominate at social while big brands mostly struggle * For small businesses it will increasingly become the #1 way they drive new business 2. Video will dominate * Video will become increasingly important across all platforms * The ones who win will: stand for something, understand storytelling, be authentic, and take advantage of new technology like 360 and 4k/8k video * The ones who lose will be the ones who focus on promoting over providing value * Live video streaming will play an increasingly important role across all platforms 3. Mobile first will win * Marketing must focus on mobile first, desktop second as mobile use continues to grow * Websites and campaigns must be designed with the mobile user as the priority audience 4. Advertising costs will rise * For those spending on advertising, the cost to reach your audience will rise as more brands shift budgets to social * Facebook targeted ads is still the most cost effective way to reach a specific audience but the cost to reach them will rise in 2017 5. Influencer marketing will explode * Influencer marketing is still underpriced and a great way to connect with audiences * More brands will add influencer marketing to their strategy in 2017, driving up the cost of programs * Successful brands will have to navigate the willingness to give up creative control of content to allow the influencer campaigns to bring the best ROI 6. Content will grow * The amount of content, and quality content, from businesses will grow. Those who produce more will win. * Smart companies will show behind the scenes, become thought leaders, and feature their sawdust 7. Data nerds will reign * People who understand analytics, algorithm hacking, and automation will become increasingly valuable * Money will shift from SEO to social and new opportunities will open up for the people who can shift accordingly ♛ BUY MY BOOK, CHANGE YOUR LIFE ♛ Some used the ideas in this book to build multi-billion-dollar businesses. I'll give you the simple-yet-powerful formula that they used (and you can) to realize your dreams. Get yours. http://www.evancarmichael.com/oneword/ ✉ JOIN MY #BELIEVE NEWSLETTER ✉ This is the best way to have entrepreneur gold delivered to your inbox, and to be inspired, encouraged and supported in your business. Join #BelieveNation and feel the love. http://www.evancarmichael.com/newsletter/ ⚑ SUBSCRIBE TO MY CHANNEL ⚑ If you want to do great things you need to have a great environment. Create one by subbing and watching daily. http://www.youtube.com/subscription_center?add_user=Modelingthemasters ¿ COMMON QUESTIONS ¿ • What is #BTA?: https://www.youtube.com/watch?v=BsY8bmTUVP8 • How do I get one of Evan's t-shirts?: http://evancarmichael.com/gear • Why does Evan look like Nicolas Cage?: https://www.youtube.com/watch?v=gZHRniTcRwo • Why does Evan make so many videos? https://www.youtube.com/watch?v=NEKxGA8xr1k • How do I vote for the next Top 10 video Evan should make? https://www.youtube.com/watch?v=0arZb0xLIDM ツ CONNECT WITH ME ツ Leave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too: • Instagram: https://www.instagram.com/evancarmichael/ • Twitter: https://twitter.com/evancarmichael • Facebook: https://www.facebook.com/EvanCarmichaelcom • Website: http://www.evancarmichael.com .: MORE ABOUT ME PERSONALLY :. • About: http://www.evancarmichael.com/about/ • Coaching: http://www.evancarmichael.com/movement/ • Speaking: http://www.evancarmichael.com/speaking/ ----------------------------------------------------------------------------- Thank you for watching - I really appreciate it :) Cheers, Evan #Believe
Views: 360098 Evan Carmichael
Digital Accomplice webinar with Hinge Marketing: Video for Professional Services firms
 
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Learn how to use online video to engage web visitors, promote your services, and build a more vibrant brand.
Views: 93 Dane Frederiksen
Suzanne Lowe, Professional services marketing expert, US
 
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Talent for the future - video with Suzanne Lowe from the Randstad annual report 2013,
Views: 73 Randstad Group
Sales and promotional video production for professional service firm in New York Philadelpia
 
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Please watch: "What Mark Messier showed me about business video communications, New York non profit gala video" → https://www.youtube.com/watch?v=XnYj-J3dAIo -~-~~-~~~-~~-~- For more info visit http://www.nycCorporateVideoMarketing.com or subscribe to http://www.youtube.com/user/MVProductionsNYC Online Video Production New York, NY For Marketing & Business Promotion. Use web video production, video advertising for your website, your products & services, as an effective marketing method that gets more traffic to your website and more sales. MultVision Digital, helps companies develop and execute video content marketing strategies to increase sales, lead generation, and client loyalty. MultiVision Digital's video content marketing services include concept and budget planning, producing (planning, scripting, storyboarding, talent and editing) and YouTube optimization services. MutliVision Digital Testimonials playlist -- http://www.youtube.com/playlist?list=PLAA20A6D3ECC7EFFE Talking Alternative Radio interview playlist - http://www.youtube.com/playlist?list=PL62BD1AB9AC26ADA9 NYC Online Web Video production services playlist - http://www.youtube.com/playlist?list=PL589C6C0773BA9EAA NYC Video marketing services company playlist - http://www.youtube.com/playlist?list=PLA857E2050ACEC5AF Website video marketing services for retail playlist - http://www.youtube.com/playlist?list=PL197B3B6858C86217 Video testimonial production services playlist -- http://www.youtube.com/playlist?list=PL4C698B99EAF52F5A After Effects animation playlist from MultiVision Digital - http://www.youtube.com/playlist?list=PLEFD96C60847362D8
Views: 186 MultiVision Digital

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