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The 3 Best Marketing Strategies for Selling Professional Services (Intro, 1of4)
 
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The 3 Best Marketing Strategies for Selling Professional Services Part 1 of 4 - Introduction from Mark Reinert and http://www.AuthenticBusinessGrowth.com People often ask me what are the most effective marketing strategies for their business. So in this video series, I'm going to talk about how you can use these 3 highly effective strategies in your business... While it might be good to do some of each, it's usually best you pick one of the strategies and focus on it consistently. To help you find important parts of the video there is a table of contents below. 0:01 Welcome 0:50 Three highly effective marketing strategies 1:00 Success depends on how you use them 1:20 Success requires 5 things 1:44 First,pick one strategy and focus on it 2:00 Second, figure out where your ideal client prospects gather and how to get your message in front of them in a way that will interest them. 2:28 Third, you need a mechanism for you to continue Marketing contact with those ideal client prospects who are intersted. 3:38. Fourth, a marketing strategy to "keep in touch" that you use repeatedly over time. 4:04 Fifth, take consistent action every week. 4;20 Marketing is the exercise and nutritionthat your business needs to be healthy and grow. 4:44 Review 5:35 In the next video we'll start talking about each of the 3 Best Marketing Strategies for Selling Professional Services one at a time. 
 5:45 A question for you 5:57 Share your thoughts and marketing strategies in the comments box ... - What marketing strategies are you using? - Are you implementing them consistently? Marketing resources for small business owners, solopreneurs, and coaches from marketing results coach Mark Reinert and Authentic Business Growth. http://www.AuthenticBusinessGrowth.com Copyright 2012 by Mark Reinert and Authentic Business Growth, LLC.
How To Market & Sell Professional Services Today
 
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Here Are My Best Ideas By Randy Shattuck I’ve been a professional service marketer and entrepreneur now for nearly 25 years. Over the course of my career I’ve worn many hats. But I’ve always been in the business of growing service firms. Sometimes that means growing brand awareness. Sometimes that means re-positioning brands. Sometimes that means productizing services so they are easier to sell. Sometimes that means coaching sales and business development teams. But there is one thing that has not changed over those 25 years. I believe the fundamental goal of marketing is to make a firm more valuable. There are many ways to do this, many initiatives that could contribute to that goal. But the goal itself – adding value – really hasn’t changed. What has changed a great deal over the past 10 years is how service firms go to market, how they build trusted relationships with prospects and how they acquire great new clients. There has been nothing less than an earthquake of disruption in service marketing. It’s radically different today than when I started my career. Yet the goal remains the same – add value. What’s the best way to do that today? How should sales and marketing leaders build their strategy? What should be in and what should be out of your plans? What is the best way to apply your resources to most likely realize growth? Here are my perspectives. Read the full post here: https://www.theshattuckgroup.com/blog/detail/how-to-market-and-sell-professional-services-today
5 Simple Steps To Win The Professional Services Sale
 
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"Selling Professional Services" - Discover 5 Simple, Proven Steps To Leverage The "Power Of Process" & Effortlessly Generate New Leads, Get More Meetings & Win New Business. Watch this webinar replay with Aaron Ross & Ago Cluytens, and: - Discover the #1 mistake virtually all consultants and sellers make (that significantly impacts their ability to attract new clients) - Learn a simple "mind trick" to ensure you connect with potential buyers and "speak their language" - Find out what the top--5% of "rainmakers" do differently (and the kind of results they achieve) - Uncover the "three pillars" any successful lead generation campaign should have in order to generate an abundance of leads (with the man who developed a $100M revenue stream for Salesforce.com) --------------------- Liked this video ? Then find even more advanced B2B sales tips, strategies and techniques on http://www.agocluytens.com, or subscribe on Youtube: https://www.youtube.com/subscription_center?add_user=agocluytens Connect with me on: LINKEDIN: http://www.linkedin.com/in/agocluytens TWITTER: http://www.twitter.com/acluytens YOUTUBE: http://www.youtube.com/agocluytens GOOGLE+: https://plus.google.com/u/0/+AgoCluytens/ WEBSITE: http://www.agocluytens.com For more information on sales training, coaching and consulting from RAIN Group, please visit http://www.raingroup.com
Views: 40739 Ago Cluytens
Strategy for Marketing a Service Based Business
 
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Imagine if you could easily market your service based business without a huge budget or hiring a marketing agency to understand all the ways to advertise.
Views: 25180 rashad pleasant
4 Proven Medical Marketing Strategies for Medical Professionals
 
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www.getnewpatients.socialtxtmap.com 4 proven medical marketing strategies to grow your practice and get new patients for 2013. Follow each strategy for a growth of 25% for each proven strategy guaranteed. Call: Amy Zehr for a FREE Marketing Consultation Social Txt Map 719-371-1258 [email protected] http://youtu.be/R-8mMW0MpSA
Views: 26452 Amy Zehr
Selling The Invisible: Four Keys To Selling Services
 
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Christine is available to provide sales and marketing consulting to you and your organization. Visit ChristineClifford.com for more information about Christine's services.
Views: 915353 Christine Clifford
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1494415 Evan Carmichael
Service Business Marketing Strategy
 
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Click here to subscribe: https://bit.ly/2HxjQRa Today we're talking about all the strategies and tactics behind marketing your service-based business. So, seeing as you have a business to run... Let's get right to them with 5 of my absolute best strategies to grow your business. The first and most important thing you need to do when trying to grow and trying to market your service-based business is... This means to give marketing the respect it deserves. Let me elaborate. Obviously, you already understand how important marketing is, after all, you're here reading this article right now. But the important thing is, you want to carry on this trend and continue it through all of your business. Because, when it comes to growing and marketing a service-based business, there are obvious differences between services and products. What we're talking about here is what the benefits are that your client is going to experience when they do business with your company. So, in the same way when we're talking about selling a physical product where we can actually show them something... When we're talking about service-based businesses, we need to clearly articulate the end state that they're going to experience. (And all the benefits that they're going to get when doing business with your company.) Now, one of the best ways to do this is to fully express all of the benefits that your business provides. And making sure to paint this in as clear a way as possible. This is essentially taking the pain that they've got, taking the solution that you have... And then painting out a clear and simple process to get them there. Now, the better and the more clear, and the simpler you're able to spell this process out, the better you're gonna do when it comes to marketing your service business. This is because clarity sells. Simple sells. And confusing your customers is one of the fastest ways to lose a sale. So make your process clear. At this point in the game, you understand marketing is important. You know the benefits you provide. You know the pain they have. You've worked on bridging the gap. So what are you going to do with this content and with this marketing collateral? Well, this is where it's really important to go to the one, two, maybe three places where your prospects spend their time online. The key here is to make sure you really knock it out of the park for your clients by WAY overdelivering, and exceeding their expectations. This in turn is going to lead to repeat business, referrals, and far more revenue for your company. So there you have it. The five simple steps to grow your service-based business and help you get more revenue, more sales, more leads and more customers. ***THE Premier Marketing Training Community For Entrepreneurs: https://bit.ly/2HK8BlW ***FREE Marketing Resources YouTube Subscribe Link: https://bit.ly/2HxjQRa Facebook Ad Image Guide : https://bit.ly/2H9EPt9 FAST Content Formula : https://bit.ly/2JEu5kz 60 Second Video Ad Script : https://bit.ly/2GQF0Kl One Page Marketing Plan : https://bit.ly/2v6HPBp ***My Marketing Toolkit My Computer : https://amzn.to/2v5BXZi My Email Marketing Software: https://bit.ly/2qEmhHX My Landing Page Software : https://bit.ly/2v5g1xw My Website Hosting Software : https://bit.ly/2JCRJ13 Conversion Boosting Tool : https://bit.ly/2qrdCby My Speed Learning Secret : https://amzn.to/2JEm938 ***My Video Gear My MAIN Camera : https://amzn.to/2GRxu1R My Backup Camera : https://amzn.to/2qq9nMx My MAIN Lens : https://amzn.to/2Hxgqvi The Second Fave Lens : https://amzn.to/2IKrxjK My MAIN Mic : https://amzn.to/2IOksP1 My Fave Tripod : https://amzn.to/2quJewr My DRONE : https://amzn.to/2v4wEcx My Drone Filters : https://amzn.to/2IKz1mW ***FOLLOW ME: Website: http://adamerhart.com Twitter: http://twitter.com/adamerhart Facebook: http://facebook.com/officialadamerhart Instagram: https://www.instagram.com/adamerhart
Views: 4306 Adam Erhart
Challenges in Growth, Marketing, and Brand Strategy for Professional Services
 
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Mike Schultz, President of Wellesley Hills Group, co-author of Professional Services Marketing (Wiley, 2009), and co-founder and Publisher of RainToday.com, explains the most prevalent challenges facing professional services firms in developing growth strategies. He explains, "When we work with professional services firms to build growth strategies and marketing plans, we do everything we can to push our clients not to accept any excuses, and to build plans that will actually help the firm fire on all thrusters on their way to top line growth."
Views: 707 WellesleyHillsGroup
What Are Professional Services?
 
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Creating tax models to save giant pandas? That’s one of our many intriguing EY projects. Find out more by tuning in to our What Is Professional Services webinar.
Views: 1294 EYUKCareers
B2B marketing strategy consultant testimonial: Professional services
 
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Benjamin Marshall, CEO, Green Stamp Insulation, et al., attributes the tenfold growth in his business to developing, and executing upon, an integrated marketing strategy. Video created by Jeff Coons.
Views: 509 bbmarketingplus
Professional Services Startegy
 
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This is the Professional Services Strategy video, to be reviewed after Services 1,2,3,4.
Views: 95 Texas Marketing
Service Business Examples - How to build a successful service based business?
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! "Can you do a video on businesses that do service? I own a Lawn Service Company, its my 5th year, I would like to hear some of your input on my line of business, not sure if your familiar with it but I'm sure you might have some good advise for those of us in the lawn industry. Thank you. Gonzo Merino Razorgreen.net "
Views: 99742 Evan Carmichael
How To Build A Great Digital Marketing Plan
 
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The Strategies You Should Consider By Randy Shattuck A lot of professional service firms today are trying to figure out the best way to use digital marketing effectively. Many organizations are struggling because of the range of options that digital marketing presents. This can feel entirely overwhelming, especially since most small marketing teams at service firms simply cannot do everything. But the biggest challenge I see is confusion between content channels and content strategy. What’s the difference? Content channels are ways to provision your content, like blog-sites, webinars, e-books, social media and even search marketing. But content strategy is about defining who your audience is, what matters to them and how to deliver an experience that they find irresistible. The right content strategy produces new clients, new revenue and greater profitability. Service firms that build a great content strategy and then pick content channels that are appropriate for their team size and budget – well these are the companies who are winning the digital marketing game. I’d like to share some ideas to help you become an outstanding digital marketer. Read the full post here: https://www.theshattuckgroup.com/blog/detail/how-to-build-a-great-digital-marketing-plan
Marketing Professional Services Online Course
 
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MPS is an online video course designed for professional services firms to drive more and better contract opportunities. In the professional services industry, people are not drawn to their local firms anymore. People are drawn to the firms they perceive as the best. This is why we have created a specialized framework for professional services firms to attract more high-value clients. START PROGRAM -- www.framegrowth.com ----- The marketing professional services program is taught by Ivan Lares, founder and CEO of industry-leading marketing professional services organizations FrameGrowth and Sea Level Media. Ivan builds the hard lessons learned from working side by side many successful professional services firms into one comprehensive strategy. Check out the course: https://www.framegrowth.com ------ If you found this video valuable, give it a like. If you know someone who may benefit from it, share it. Leave a comment below with your thoughts. Add it to a playlist if you want to watch it later and… ------ ► Subscribe to our Channel: https://www.youtube.com/channel/UCrAE4yG8W9G_PEjO9WlcHoA ------ ► Check out our Marketing Professional Services Program: www.framegrowth.com ------ ► Take a look at these resources to continue learning more about how to grow your firm: Articles: http://www.framegrowth.com/articles/professional-services Publications: http://www.framegrowth.com/resources/professional-services Templates: https://www.framegrowth.com/resources/professional-services/tag/templates ------ ► Follow us on our social channels: LinkedIn: https://www.linkedin.com/company/18507186/ Instagram: https://www.instagram.com/ivanlaress Facebook: https://www.facebook.com/ivanlaress/ Twitter: https://twitter.com/ivanlares_ Website: http://www.framegrowth.com ------
Views: 12 Frame Growth
WHY SERVICE FIRMS NEED A MULTICHANNEL DIGITAL MARKETING STRATEGY
 
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THIS IS CRUCIAL TO REALIZING YOUR GROWTH POTENTIAL I want to ask you a question. How close has your firm come to achieving your growth potential? When you look at the number of clients you are doing business with today versus the number you could be doing business with, how big is that gap? What size of the pie do you own today? If you are like most leaders of service organizations I speak with, you feel that you’ve only just begun to tap your potential. You recognize that there are far more clients out there you could and should be working with. Does this frustrate you, motivate you or both? After working with literally dozens of service firms who feel this way, I’ve come to realize that a digital marketing strategy is a key part of realizing your potential. And a key part of the digital marketing strategy is a multi-channel approach. Let me share with you why you need a multi-channel strategy and how this will really benefit your firm. https://www.theshattuckgroup.com/blog/detail/why-service-firms-need-a-multichannel-digital-marketing-strategy
3 Things You Should NEVER Do When Selling IT Services
 
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Robin Robins of Technology Marketing Toolkit discusses 3 things you should NEVER do when selling managed IT services or any type of professional IT services and support. I can practically guarantee you’re making one of these big mistakes and it’s crushing your chances of closing a sale and INVITING objections.
Here Is How To Crush It In Professional Services Sales
 
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Many of my clients are in professional services sales - and many wonder how to be more successful. In this video, I pull back the curtain on some of the most important factors in selling high-end professional services. --- Liked this video ? Then find even more advanced B2B sales tips, strategies and techniques on http://www.agocluytens.com, or subscribe on Youtube: https://www.youtube.com/subscription_center?add_user=agocluytens Connect with me on: LINKEDIN: http://www.linkedin.com/in/agocluytens TWITTER: http://www.twitter.com/acluytens YOUTUBE: http://www.youtube.com/agocluytens GOOGLE+: https://plus.google.com/u/0/+AgoCluytens/ WEBSITE: http://www.agocluytens.com For more information on sales training, coaching and consulting from RAIN Group, please visit http://www.raingroup.com
Views: 3303 Ago Cluytens
A Strategy Playbook for professional services firms
 
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To download your copy of 'A Strategy Playbook for professional services firms' please visit http://www.beatoncapital.com/download-strategy-playbook/
Views: 497 beatongoesvirtual
How To Sell Your Consulting Services
 
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How To Sell Your Consulting Services Free Business Mastery Course http://www.Ameerrosic.com/vip Want to make money from your knowledge and skills? …Listen up! There is only one way you can do this. Are you ready? You must solve your clients problems Theodore Roosevelt — 'People don't care how much you know until they know how much you care' People don’t care about your knowledge. People don’t care who you are. People don’t care what you can do So, what do people care about? Themselves! You -- I -- “we” are egocentric The Three step solution to sell your knowledge How To Sell Your Consulting Services Step #1 Find the problems your clients have Survey your clients. Go on forums. Ask around. Your job is to extract your client’s most burning pains and problems. Make a list a of problems they have Create 10 questions from the list Now you got your 10 problems you clients are facing What’s next? Step #2 Solve the questions (Problems) Solve their problems. Write an article, speak, make a video – Teach a course. Bottom line: Sole their problems. Make their life better. Make your clients into Super Mario Formula Mario + Flower = Super Mario Mario = Client Flower = Problems solved Super Mario = Super client Step #3 The Close Now that your client has seen and heard your solution to their problem, it is time for you to close them Example... On my site, I used to ask for all my readers to opt-in for a free Health course. Each Week I sent out 1-2 emails solving more problems for them. At the end of my email I offered a free 10 min strategic phone call. With this strategy I closed about 2-3 clients a week at 2-5k contracts. BUT! The only way I did this was by SOLVING their problems The formula to turn your knowledge into an income is simple but not quick. There are no shortcuts in life. You x Your knowledge x Solving problems x Follow up = High paying clients Now get to work. And solve some problems Ameer Win at Life Comment Below...I want to know your opinion
Views: 49850 Ameer Rosic
Agile Marketing for Professional Services
 
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In this video, we discuss the importance of agile marketing for professional services firms. With the constant evolution of marketing, there's a growing demand on marketers to develop their skill sets to keep up with new tactics. Marketers can no longer create annual marketing plans and analyze progress and effectiveness just a few times a year. Marketing efforts now need to be evaluated and adjusted continually. For more on agile marketing and creating your firm's marketing plans, check out our free Marketing Planning Guide for Professional Services: http://shar.es/1m3jB9.
Views: 268 Hinge
What It Takes to Sell Professional Services
 
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John Doerr, President of Wellesley Hills Group, co-author of Professional Services Marketing (Wiley, 2009), and co-founder of RainToday.com, speaks on the key to rainmaking performance excellence in professional services. Wellesley Hills Group has been renowned for its RAIN Selling system, a step-by-step process for professional services business development success. Here, John speaks about "hustle, passion, and intensity" or "HPI" as he calls it, a concept crucial for sales success. Wellesley Hills Group regularly tests the "HPI temperature" of their clients through its Rainmaker Assessment Instrument, validated by researchers at Harvard University.
Views: 4203 WellesleyHillsGroup
Developing an innovation strategy in professional services
 
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Ben Kent of Meridian West explains how professional firms can embed innovation capabilities within their firm, and the best way to foster and innovation culture.
Views: 112 Meridian West
Why is having a marketing plan important? - Professional Services Marketing, LLC
 
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Well, having a marketing plan, for us, is really the core of our entire business model. PSM does business with individuals and firms who want to grow, who want to attract more revenue. For More https://www.psm-marketing.com/video-room/why-is-having-a-marketing-plan-important/
Marketing for Professional Services
 
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Marketing for professional services. Solicitors. Law Firms and accountants
Views: 1267 Marketing4Prof
Attract More Customers to Your Professional Services Firm through Digital Marketing
 
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Visit http://www.TransformationalMarketingStrategies.com Leverage the Internet and Attract More Customers to Your Professional Services Firm through Digital Marketing Attention Principals and Sales or Marketing Managers of Professional Service Firms Who Feel Digital, Web-Based Marketing is Not Cost-Effective. Understand this: how you acquire customers has changed and you are wasting time and money by not implementing a more efficient game-changing system. Luckily for you, there's now a solution. Introducing the "Optimizing Customer Value Digital Marketing System” from Transformational Marketing Strategies . . . A cost effective video-based process that can bring in more customers and clients. The "Optimizing Customer Value Digital Marketing System helps you leverage the internet and reduce the cost to acquire customers and get more qualified leads for the money invested. Best of all...you can start seeing results in as little as three days. So if you want to attract more visitors to you website and convert them into clients, get on board now with the “Optimizing Customer Value Digital Marketing System” - the cost effective video-based process that will bring in more customers and clients! Click the link below now for all the details. http://www.TransformationalMarketingStrategies.com
What is Brand strategy?  Types of Brand & Marketing Strategies
 
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5 Step Brand Development Strategy Brand development is the process of creating and strengthening your professional services brand. Developing a stronger brand is most important task. Brand strength = Your reputation X Your visibility Strategies to be followed for the Brand Development 1. Consider your overall business strategy A strong, well differentiated brand will make growing your firm much easier. Be clear about your goals.Your brand will help you to achieve that. 2. Identify your target clients Firms with high growth and profit are focused on having clearly defined target clients. The narrower the focus, the faster the growth. 3. Develop your name, logo and tagline A new firm name, a new logo and tagline may support your brand positioning. Remember, your name, logo and tagline are not your brand. They are ways to communicate your brand. 4. Develop your content marketing strategy Content marketing increases both visibility and reputation of brand. It is the perfect way to make brand relevant to target audiences. 5. Develop your website Website is most important brand development tool. Here all your audiences turn to learn what you do and how you do it.
Views: 10937 Weekly Marketing Tips
Suzanne Lowe professional services marketing video on pricing strategy
 
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Suzanne Lowe discusses the increasing importance of pricing strategy in the professional services arena. The tradition -- prices being developed by a handful of professional service partners -- no longer affords an effective competitive advantage. That’s why mid-level marketers consider the Pricing Strategy module to be one of the most valuable subjects offered in the first cohort of the Professional Services Leadership Initiative (PSLI) at the Smith School of Business. Effective pricing is fundamental to the business success of a professional enterprise. Marketers, have a unique understanding of the client’s perception of value and the always-shifting global marketplace. They should understand pricing models in order to become key partners in the creation of a professional service firm’s growth strategies. Follow Suzanne Lowe on: Google+: https://www.google.com/+SuzanneCampbellLowe Twitter: https://twitter.com/SuzanneLowe LinkedIn: http://www.linkedin.com/in/suzannecampbelllowe http://www.expertisemarketing.com/index.html http://www.expertisemarketing.com/suzanne-lowe.html
How to Develop and Successfully Implement Strategy in Professional Services
 
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ALPMA|VIC Presentation Presented by Richard Wilson, Principal Consultant, Bendelta Now available on demand from the ALPMA On-Demand Learning Centre https://alpma.worldsecuresystems.com/Utilities/view-seminar-on-demand?ItemID=6662550
Online Marketing Strategies - Professional Services by Effective World Singapore
 
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Visit us at www.effective-world.com.sg to find out more on the different online marketing strategies available for your type of business. Successful online marketing needs both the creative and technical aspects of the Internet. A well-thought out strategy is needed to improve the visibility or ranking of your website. Internet marketing uses two primary avenues: search engine optimisation (SEO) and search engine advertising (SEA). Social media marketing is also an internet marketing strategy that has been gaining popularity, as more and more people are spending more time on social media platforms.
Views: 37 ew sg
MasterClass Marketing: Experts in Business to Business Marketing for Professional  Services
 
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Marketing communications consultant Chris Woodward leads a team of experts in designing and implementing comprehensive, affordable marketing campaigns designed to hit the sweet spot with target clients. She helps professional service firms get up and running with proven, highly successful marketing strategies to achieve maximum exposure and boost revenues.
Labor Strategy Optimization for the Professional Services Industry Using Gurobi
 
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People are the biggest asset for the professional services industry, as well as one of its biggest expenses. With the help of strategic workforce planning, a professional service firm can better allocate its available workforce to the demands of service delivery. This webinar introduces a labor strategy optimization (LSO) problem to prescribe an optimal staffing plan (internal workforce, contingent/contractor workforce, training and re-skilling, and agency workforce) to meet the target revenues of a professional services firm. This webinar features a modeling approach that captures the richness and complexity of a general service transformation and delivery process, which transforms various input resources into deliverables measured by certain financial metrics. This general modeling framework can be customized to cope with the unique feature and need of a firm for service delivery. These mathematical programming-based models are developed for both the deterministic and stochastic versions of the problem. This real-life application of managing labor costs was implemented at the former HP Consulting & Integration organization. This webinar discusses: - Motivation and business setting of strategic workforce planning at a professional services firm - Strategic workforce planning problem description and spreadsheet approach - Optimization model formulations and solutions methods - Business impact and managerial insights derived from an LSO application - Lessons learned and best practices in developing and deploying an optimization application Presenting this webinar are Dr. Haitao Li, Professor of Supply Chain & Analytics at University of Missouri - St. Louis, and Dr. Cipriano Santos, Sr. Technical Content Manager at Gurobi Optimization.
Views: 537 GurobiVideos
Marketing Professional Services
 
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In This 2 Minute Marketing Tip Andrew Wood discuss the three most important things you can do to market your professional services.
Views: 61 CunninglyClever
SEO for Professional Services: A Conversation with Rand Fishkin
 
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Rand Fishkin talks about SEO strategies for professional services firms and explains common content marketing mistakes to avoid.
Views: 156 Hinge
New rules for professional services marketing
 
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There's a transformation occuring in professional services niche marketing, and there's new rules at hand. Here's a "baker's dozen" of those new rules that can help your firm generate more leads, and get more ROI from their investment in marketing and business development.
Views: 691 Alan Vitberg
Storytelling For Professional Services Marketing
 
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How storytelling saved this coach's marketing! From Cathy Goodwin. Check out this Udemy course: https://www.udemy.com/storytelling-for-small-business-marketing/ OR http://cathygoodwin.com/storytellingforbranding/
Views: 115 Cathy Goodwin
Marketing for Professional Services: Get a New Client Today
 
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http://www.covetedconsultant.com/free Today we are going to talk about marketing for professional services. I am also going to put you on a path to getting your very next client right now. Let's get started. Who are you? I am assuming you are a consulting company and you focus on one of the following things: accounting and financial services, management consulting services, technology services, marketing and communications or legal services. What do you want? You want your expertise valued, your time leveraged and most certainly, more clients. What should you avoid? You should avoid changing your business card, revising your website, managing your social media accounts, or reading any more industry publications. That is not where your problem is. What else should you avoid? You should also avoid stressing over it, hoping it will fix itself, getting opinions from others, learning any new skills or pushing it to an employee. What should you do RIGHT now? What would a coveted consultant do and what should you be doing at this very moment? First of all you should stop and think about how you got your last client. Write it down and then do the process again. Quite often the first place consultants look for answers is outside of themselves and their organization, but it pays off to first clear your head and look for answers within http://youtu.be/K76s9YS1bTw Subscribe for more videos here: http://www.youtube.com/subscription_center?Vadd_user=covetedconsultant Visit the full Website here: http://www.CovetedConsultant.com/free
Views: 303 CovetedConsultant
Top 10 Most Effective Strategies for Marketing | Motivational Videos | BV Pattabhiram
 
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Top 10 Most Effective Marketing Strategies revealed by BV Pattabhiram with English Subtitles. Know how to create an effective Business Marketing Plan in this video. For more Personality Development & Motivational Videos stay tuned to BV Pattabhiram Channel - http://bit.ly/2hJaf8W #Psychologicalfacts #Humanmind #Personalitydevelopment #Motivation #BelieveInYourself #BuildYourConfidence #BVPattabhiram #Hypnotism #Marketing CLICK HERE TO WATCH: ⏩ How to Set Goals in Life and Achieve Them - http://bit.ly/2tlND92 ⏩ How to Manage Time Effectively by BV Pattabhiram - http://bit.ly/2u7VjJ8 ⏩ Latest Motivational Videos in Telugu - http://bit.ly/2vBtDfk Dr. BV Pattabhiram, PhD is a Post Graduate in Psychology, Philosophy, a PG Diploma holder in Guidance and Counselling, and PhD from Osmania University. He has been conducting workshops on Soft Skills / HRD and motivating helping professional, businesses, students, schools, Government entities, families, and many others. Follow us on : Subscribe : https://www.youtube.com/user/bvpattabhiram Like : https://www.facebook.com/bvpattabhiram Visit : www.pattabhiram.com/
Views: 514025 BV Pattabhiram
Professional Services 1
 
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This is the first video of the Marketing Professional Services Module
Views: 111 Texas Marketing
Professional Services: Why Your Website Isn't Converting
 
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Are you a professional service provider with a website that isn't converting visitors into leads for your business? In this video I discuss high and low threshold offers and why you need to have both on your website. Learn more about online marketing at http://3bugmedia.com 3bug Media is an online marketing company that helps small businesses generate more leads and sales online. We create online marketing strategies that work. From SEO to PPC to Conversion Optimization and marketing automation, we offer our clients a full-service web marketing experience with an open communication style and full attention to detail. Join us on Facebook: https://www.facebook.com/3bugmedia/ Follow us on Twitter: https://twitter.com/3bugmedia Learn more about our local marketing programs: http://3bugmedia.com/local-business-marketing-services/ Learn more about our Digital Marketing Audits: http://3bugmedia.com/digital-marketing-audit/
Views: 32 3Bug Media
Marketing Strategy | E03 | Brand Positioning | Digital Marketing Tips | upGrad
 
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A marketing strategy is a business's overall game plan for reaching people and turning them into customers of the product or service that the business provides. Marketing strategies have three important functions. Brand positioning is one of them, other two being the market segmentation and audience targeting. In Brand Positioning, a marketer recognizes its core target audience segment. It places your brand in the minds of the audience in a particular way. It defines the brand and what it does for a customer. It defines what value it offers and what it stands for. In this way, customers slowly and steadily align these values or ideas with a particular brand and connect with it. In this video, we explain what Brand Positioning exactly is and how it can help you formulate a marketing strategy that leaves an impression with your audience. #BrandStrategy #MarketingStrategy #BrandPositioning Know more about the program in Strategic Digital Marketing from CJBS Executive Education & UpGrad: https://upgrad.com/digital-strategies/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_CAM&utm_content=YouTube_Video_Marketing_Strategies_3 Read more about Brand Positioning here: https://upgrad.com/blog/brand-positioning-a-focal-point-of-all-marketing-efforts/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_CAM&utm_content=YouTube_Video_Marketing_Strategies_3 Open the doors for your career through upGrad. Experience a new way of learning online with dedicated mentorship, industry exposure and expert career assistance. #LifeKoKaroLift upGrad is an online higher education platform providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, upGrad is creating an immersive learning experience – anytime and anywhere. upGrad began in 2015 with the conviction that in an ever-changing industry, professionals need to continuously upskill themselves in order to stay relevant. upGrad has created some of India’s largest online programs to help thousands of professionals achieve their career goals in the areas of data, technology, and management. Stay on top of your industry by interacting with us on our social channels: Follow us on Instagram: https://instagram.com/upgrad_edu Like us on Facebook: https://www.facebook.com/UpGradGlobal Follow us on Twitter: https://www.twitter.com/upgrad_edu Follow us on LinkedIn: https://www.linkedin.com/company/ueducation/Joint Certificate from Cambridge Judge Business School Executive Education and upGrad‌
Views: 5090 upGrad
Instagram Marketing Tips For 2019: 5 Advanced Strategies to Grow Your Instagram Quickly
 
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Want to do better Instagram marketing? Check out this video where I dive into 5 advanced tips for doing betting marketing on Instagram. Some of these tips are a little advanced, but all these tips can help you grow your instagram account quickly. I've used these tactics to grow from 0 instagram followers to just over 35,000 in only 1 year. I hope they can help you be awesome at Instagram marketing. Subscribe to my channel to be notified when new videos drop https://www.youtube.com/subscription_center?add_user=chriskubby Chris 'Kubby' Kubbernus builds businesses with heart. Follow his journey. Find Kubby here: Website: http://www.chriskubbernus.com Twitter: http://www.twitter.com/chriskubby Facebook: http://www.facebook.com/chriskubby Instagram: http://www.instagram.com/chriskubby Periscope: http://periscope.tv/@chriskubby Snapchat: http://snapchat.com/add/chriskubby LinkedIn: https://www.linkedin.com/in/kubby
Views: 613324 Chris 'Kubby' Kubbernus
Digital Accomplice webinar with Hinge Marketing: Video for Professional Services firms
 
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Learn how to use online video to engage web visitors, promote your services, and build a more vibrant brand.
Views: 100 Dane Frederiksen
What makes professional services marketing different from the rest? | Nigel Clark & Charles Nixon
 
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Nigel Clark and Charles Nixon of the Professional Services Marketing Handbook outline some of the unique characteristics. Save 20% with discount code MKTPSMHY at https://www.koganpage.com/psmh Subscribe to our channel: https://www.youtube.com/subscription_center?add_user=KoganPageBooks Follow us: Twitter | https://twitter.com/Koganpage Facebook | https://www.facebook.com/KoganPage Instagram | https://www.instagram.com/koganpage/ Pinterest | https://www.pinterest.co.uk/koganpagebooks/ LinkedIn | https://www.linkedin.com/company/kogan-page_2/?trk=company_logo Google+ | https://plus.google.com/+Koganpage1967 Website | https://www.koganpage.com/
Views: 839 Kogan Page
Marketing strategy for a service business.
 
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Here are some awesome tips for marketing your pressure washing business.
Views: 510 Power Washing
Post digital marketing strategies for professionals
 
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http://digitalinfluence.com.au/post-digital-marketing-strategy-for-professionals/ Professional Services Digital Disruption is already here, but most professionals are desperately clinging on to the past for grim life - hoping that the modern world goes away and leaves them alone. Those in the highest ivory towers will shield themselves for longer, but the shock will be even more painful, dangerous and expensive when it hits them. Better to start adapting now and start building a High Value, Scalable Business that embraces digital media, a greater sense of connection with clients and the world, and looks for growth rather than protecting against the inevitable. http://highvaluebrand.com
Views: 31 Dallas McMillan