Home
Search results “Packaging strategies in marketing”
Marketing strategy : Packaging
 
04:49
Salam guys.. My name's Muhammad Zulfattah bin Zulkifli I would like to share marketing Strategy about packaging I hope you enjoy yourself If you have any suggestions please leave your comments so that we can shares something new about marketing.. Let enjoy it.. Tq
Views: 510 Fatah Ism Zulkifli
Marketing Mix - Product(Branding, Labeling & Packaging), Marketing Management Part - 7, Business 12
 
28:51
Product Mix include - Branding, Labeling, and Packaging. Advantages of branding to customer- Product differentiation Ease in introduction of new product Differential pricing Advertising and display programs To Customers- Product Identification Status Symbols Ensures quality Level of Packaging- Primary | Secondary | Transportation Importance of labeling- Describe product and its contents Identification of product/brand Grading Help in promotion of product Providing information required by law business studies class 12
Views: 29428 Prince Academy
Packaging and labeling in hindi
 
06:17
Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 22501 study with chanchal
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
06:47
In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
7 Packaging Trends To Watch For In 2019
 
05:18
Packaging has evolved to become a vital part of products and marketing strategies. Technological advancements, design innovations, and sustainable solutions have elevated the packaging experience. In 2018, we saw brands adapt to progressive developments and rethink packaging. Watch our take on the emerging packaging trends for 2019. #ecofriendly #engineering #product #brand #packaging #techtrends #innovations2019 Visit us: Website: https://bizongo.com/ Blog: https://bizongo.com/blog/ Credits: Footage shot during Indiapack Process 2018 Location: Mumbai Brands: Vista Technopack Machines Mutual Industries Ltd Bizerba SE & Co. KG New Imperial Associates Exim P.Ltd. Perks Engineering Mini Pack Pictures: https://www.qliktag.com/consumer-transparency-the-smart-label-initiative/ http://thetechnews.com/2017/04/09/your-milk-carton-could-save-you-from-having-gone-off-milk/ https://www.packagingdigest.com/smart-packaging/smart-label-secures-fresh-easy-seafood-safety-1510 https://www.packagingdigest.com/smart-packaging/how-brand-owners-can-benefit-from-smart-packaging141008 http://wearepath.com/thats-interesting-23-08-18/mimicainfridge/ https://firstwefeast.com/eat/2014/10/bump-mark-is-a-smart-food-expiration-label-that-we-need-right-now https://thedailyprosper.com/en/a/responsible-consumption-improve-food-waste https://www.cosmeticsbusiness.com/news/article_page/PG_commits_to_ingredient_transparency_with_SmartLabel/143196 https://www.packagingdigest.com/labeling/consumers-shifting-shopping-habits-create-packaging-challenges-2018-02-12 https://ccllabel.com/portfolios/healthcare-smart-products/ http://cygnussofttech.com/erp-bangalore-gps-tracking-system-pune-india.html http://megacombroadband.com/enterprise-iot-business-uses-for-rfid-technology/ https://www.orangemantra.com/blog/top-reasons-to-select-ecommerce-web-development/ https://www.plugandplaytechcenter.com/resources/cybersecurity-threats-financial-institutions/ http://www.thefashionlaw.com/home/counterfeit-goods-are-almost-identical-the-the-real-thing https://brightside.me/inspiration-tips-and-tricks/11-signs-that-will-help-you-tell-the-difference-between-a-fake-and-an-original-401510/ https://www.marketwatch.com/story/how-to-avoid-buying-fake-products-online-2014-05-13 https://www.quora.com/What-are-the-better-alternatives-to-plastic-bottles-used-to-package-water https://begreenpackaging.wordpress.com/tag/eco-friendly-packaging/ https://www.aethic.com/features/aethic-granted-exclusive-worldwide-license-use-seaweed-compound/ https://www.dezeen.com/2018/11/13/sustainable-food-packaging-emma-sicher-peel/c https://packhelp.com/experience-driven-packaging/ https://www.tapinfluence.com/influencer-product-packaging/ https://www.realisedesign.co.uk/product-design-blog/2013/why-brands-should-improve-packaging-openability/amazon-frustration-free-packaging/ Stock shots: www.pexelvideos.com Music: https://www.bensound.com Thank you for all your support!
Views: 1251 Bizongo
Apple Marketing Strategies - Branding & Packaging
 
21:12
Subscribe: https://www.youtube.com/channel/UCWIGSc93-igu0HJLWdcTe1w On this video, you will learn how Apple uses congruent Branding across the entire line of products and how the packaging plays a huge role in their overall marketing strategies. Share this video: https://youtu.be/9P_YMu4EzbE NEW VIDEOS: Every Thursdays On this video, Sebastian Alberti & Andy Singh share successful brands like Apple use market using a consist branding strategy that is replicated throughout their entire packaging. From two entrepreneurs that have grown two very successful agencies that are combined well on track to make seven figures. Subscribe and join us! Subscribe: https://www.youtube.com/channel/UCWIGSc93-igu0HJLWdcTe1w Send Us Your Love: Sebastian Alberti Level 1, Suite 22 797 Plenty Road, South Morang, VIC 3752, Australia. ** All video and audio content created by myself and or used with permission from the creator.
Views: 354 adtalk
Packaging Strategies / KBS뉴스(News)
 
01:40
[Anchor Lead] It's not a secret that attractive packaging can help to sell products. The same applies to the sale of agro-fishery products and local specialties. Take a look at how different packaging can have an impact on sales. [Pkg] This "gamro" tea tastes sweet even without sugar or the addition of artificial flavors. The tea and the herb called gondeure are local specialties of this region. Their sales have significantly jumped over the past three months. They are receiving renewed consumer attention, after their packaging was overhauled with the help of a supermarket chain store. [Soundbite] Lee Seung-hoon(Company President) : "Sales have surged 150 percent, compared to last year, following the introduction of the new packaging, which has made it easier to promote and sell the products." Hwang Joo-yeon makes bangjja yugi in Siheung, Gyeonggi-do Province, following in the footsteps of his grandfather and father. He is confident that he produces the best brassware in the nation. However, the sales of his products are unsatisfactory, due to their image as an old-fashioned item. In a desperate effort to boost the sales, he introduced a simple and modern-looking brand logo and packaging boxes with a local government's assistance. [Soundbite] Hwang Joo-yeon(Brassware Producer) : "Yugi is usually associated with a strong image as a traditional item. However, they have sufficient merits as daily tableware. I changed and improved the packaging in order to make my products more appealing to consumers." Following the adoption of the new packaging, the sales have doubled on a surge in demand. A more positive change is that an increasing number of younger customers are purchasing the traditional brassware. Attractive packaging designs are helping consumers rediscover good products and boosting their sales.
Views: 60 KBS News
The CMO's Perspective: Innovative Pricing & Packaging Strategies
 
57:19
[Previously recorded at Subscribed 2013 in San Francisco] Learn strategies for accelerating your marketing levers to drive business growth and hear best practices first-hand from businesses that have done it. Learn how to use pricing and packaging as a tool to increase customer acquisition, value per customer and reduce churn. Learn about how to leverage new subscription commerce capabilities across multiple channels. Session Format: Panel Opening presentation by Joe Andrews, Product Marketing, Zuora Moderator: Brian Bell, CMO, Zuora Panel Members: DemandBase - Greg Ott, CMO Fuzebox - Eran Shtiegman, VP Products InsideView - Brian Kelly, CMO Marketo - Bill Binch, SVP Sales Mulesoft - Chris Purpura, GM
Views: 835 Zuora
Packaging in e-commerce: Roles, responsibilities, best practice
 
03:32
E-commerce has given shoppers the ability to purchase products on demand and at competitive prices. According to 2017 data from eMarketer, e-commerce is currently responsible for 10% of all retail sales, and will grow to nearly 15% by 2020. Smithers Pira forecasts that the overall market for e-commerce packaging will grow rapidly in the coming years – expanding at a compound annual growth rate of 14.3% from 2017 through to 2022. Packaging has long served as a major champion and differentiator for brand marketing on the shelf, yet it has been an overlooked area of e-commerce marketing, with much of the focus being put upon sales and advertising. Customers who receive attractive looking packaging from a brand are much more likely to share their purchase on social media, giving invaluable free publicity as well as loyalty from that customer. The increase in packaging from e-commerce comes with challenges. As policymakers and consumers both seek the most environmentally-friendly solutions, how do packaging companies achieve the perfect balance of goods arriving in a pristine condition, with minimum economic and environmental cost? Educating consumers to reduce, reuse, dispose and recycle packaging from e-commerce goods they receive is a growing priority. EURACTIV organised this Stakeholder Forum to discuss roles, responsibilities and best practice in e-commerce packaging. Questions included: - Can packaging facilitate the growth of e-commerce? - Is 100% recyclability of e-commerce packaging achievable? - How are consumers influencing packaging developments? What role for consumer incentives? - What is the definition of "appropriate packaging"? - What role for innovations in the industry?
Views: 390 EURACTIV
The Marketing Mix - Product distribution
 
02:45
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy discusses the distribution of a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Product distribution is probably the most difficult step to set up among the 4 Ps. Well, it takes a lot of time and significant energy to build and optimize a distribution channel. And we have to consider several factors that will influence our decision. The best distribution channel is the one that: Delivers a product that customers want. Delivers a product where customers want it. And allows customers to have the product at the right time. A product must be positioned where its target customers are likely to find it. A great-looking store, with prepared sales personnel, and optimal product placing can have a huge impact on sales. Great distribution channels deliver products at the right time. Nobody likes it when an item is out of stock or when there is a long waiting period for its delivery. Companies want to be efficient with the inventory they keep as it represents a cost. An optimized logistics flow can be beneficial for both customers and producers.
Views: 17938 365 Careers
Marketing Mix: Pricing Strategies
 
19:35
Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 243250 Soma Datta
The Marketing Mix - The product concept
 
02:19
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 29029 365 Careers
Product MixBranding, Packaging and Labelling Class XII Business Studies by Ruby Singh
 
06:26
For the first time in INDIA, textbook in Economics, Accountancy & Business Studies with FREE Video Lectures by Eminent Authors/Subject Expert. To buy books visit www.goyal-books.com To view FREE Video Lectures visit www.goyalsOnline.com/commerce About the Book » Written strictly according to the latest syllabus prescribed by the CB.S.E., New Delhi. » Up-to-date study material provided by using the latest available data. » Elaborate explanation of the concepts. » Summary (Points to Remember) given at the end of each Chapter. » Numerical Problems from previous years' question papers incorporated and solved in the respective Chapters. » Methodology of solving typical numerical problems given wherever necessary. » Methodology of drawing typical diagrams given wherever necessary. » Comprehensive Exercises given at the end of each Chapter. » Sample Question Paper given at the end of the book. » Multi-disciplinay Problems given at the end of the books. » Video lectures on each topic with replies to queries for better and clear understanding of the concepts by the Author/Subject Matter Expert. Benefits of Video Lectures » Easy to access anytime: With video lectures, students can learn anywhere from their mobile devices: desktops, laptops, tablets or smartphones. » Students learn when they are primed to learn. » Students can pause, rewind and replay the lecture. » Eases the distraction of having to transcribe the lectures. » Self-paced learning: Students can follow along with the lecture at their own pace, going more slowly or quickly » Bookmarking: Students can bookmark the point where they're up to in the video so they can easily return and continue watching the lecture at a later point. » Searchability: Students can easily search through the lecture to find the required sub-topic they need, without having to rewind and fast forward throughout the video. » Greater accuracy: Students will understand the lecture better and can make sure that they have not misheard anything. » Facilitates thinking and problem solving: It improves research skills, collaborative working, problem solving, technology and organisational skills.
Product Packaging
 
09:33
This video explores the reasons for packaging; as well as the elements of an effective product's package.
Views: 44505 Jason Richea
74 Years of McDonald's Marketing in Two Minutes
 
02:49
Take a look back through history to see how McDonald's has evolved since it was founded in 1940 with one location in California. From the 15-cent hamburger to the 1979 launch of the Happy Meal to the cult following of the McRib, the chain has repeatedly reinvented itself. Read the story: http://www.fastcompany.com/3037460/74-years-of-mcdonalds-marketing-in-two-minutes Follow us on Facebook: https://www.facebook.com/FastCompany Follow us on Twitter: https://twitter.com/FastCompany Follow us on Instagram: http://instagram.com/fastcompany [Photos: RICHARD ELLIS/ALAMY (15-CENT SIGN); AKP PHOTOS/ALAMY (GOLDEN ARCHES); ABDESIGN (HAPPY MEAL; SOFT-DRINK CUP); STEVE STOCK/ALAMY (BIG MAC MEALS); UNIVERSAL IMAGES GROUP LIMITED/ALAMY (CALIFORNIA MAP); NICOOLAY (SAN BERNARDINO MAP); EVERETT COLLECTION (1950 RESTAURANT; CUSTOMERS AT RESTAURANT;); BETTMANN/CORBIS (1955 RESTAURANT; RAY KROC IMAGES); JONATHAN LARSEN/DIADEM IMAGES/ALAMY (SIGN); TIM BOYLE/STAFF (MULTIMIXER); DORLING KINDERSLEY (USA MAP); EYE35.PIX/ALAMY (GOLDEN ARCHES); SKODONNELL (HAPPY MEAL); SIMON MILLS/CORBIS (WORLD MAP); KIRBY HAMILTON (OBESITY HEADLINE); ROB WHITWORTH/ALAMY (BURGER MAN); KLH49 (FATTER HEADLINE); SAMUEL GOLDWYN/EVERETT (MORGAN SPURLOCK; SUPERSIZE ME); MICHAEL NEELON/ALAMY (HAPPY MEAL); ALL OTHER IMAGES MCDONALD’S NEWSROOM]
Views: 171658 Fast Company
Supermarket Psychology: Specials, pricing, labelling and packaging
 
02:24
In this excerpt from the SBS series, Food Investigators, Dr Paul Harrison from Deakin University discusses with host Renee Lim some of the psychology behind specials, pricing and packaging of food.
Views: 93541 Paul Harrison
Product - Brand Strategies
 
08:24
This video explores "How to improve your chances of success as a brand?" An identification of what makes a quality brand name, logo, and slogan is illustrated in the video. As well, the 5 different types of brand strategies are also explored.
Views: 32823 Jason Richea
eTalks - The Secrets of Food Marketing
 
06:59
Think you aren't being fooled by advertising tricks? Take a look at this so-called expert revealing food marketing's secret weapon. No amount of marketing makes factory farming acceptable. You can stop the spin at http://www.ciwf.org.uk/truth ------------------------------- This film was created by Catsnake (catsnake.com) for Compassion in World Farming (CiWF – ciwf.org.uk). For more information, please visit: ciwf.org.uk/truth We would like to give a big thank you to all those who helped with the project and the individuals who assisted in bringing the project to life: Cast: Actress: Kate Miles Crew: Director: Edward L. Dark Writer: Stephen Follows Producer: Lucy Fazey Executive Producers: Stephen Follows & Edward L Dark Editor: Rob Garwood Casting Director: Annelie Powell Production Designer: Jenny Ray Graphic Designer: Vincent Chatell Stage Manager: Gareth Weaver Costume: Giulia Scrimineri Camera Operator: Steve Brook-Smith Camera Operator: Anthony Gurner Camera Operator: George Simpson Sound Recordist: Sean Plunkett Production Assistant: Lauren Allen On Set Runner: Jessica Zuniga Speakers and Performers: Host: Tom Allen Paleoanthropologist: Ella Murray Astrophysicist: Ricarda Beckmann Burlesque Dancer: Scarlette Belle Shot on Location at: The Yard Theatre in Hackney Wick
Packaging and Design Strategies
 
00:31
Packaging and design simplicity of Australian Bush Spices contributes to their broad appeal and repeat purchases. The products are easy to use, simple yet stylish. They compliment kitchens and cooking.
Pricing Strategies
 
05:01
Pricing Strategies
Views: 163706 Thompson VSE
Deal Packaging - Marketing Strategies for Leads
 
02:07
This video is a short clip from one of my Deal Packaging courses. For further information visit www.markianson.co.uk or call 01827 706558
Views: 112 Mark I'Anson
The Marketing Mix - The 4 P's of Marketing
 
02:23
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of the Marketing Mix, and the 4 P's of marketing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- The professional way to launch a product is to prepare a marketing mix strategy in line with the product or service we want to offer to customers. By default, the decisions we make regarding marketing mix will be as good as our understanding of the target market. If we’ve done quality research, the likelihood of coming up with a good marketing mix combination increases. Four major variables shape a company’s marketing mix. These variables are known as the Four Ps of Marketing. Focusing on: • Product • Price • Place • And Promotion This has proven to be an effective way to understand the decisions a company makes when it enters a market and competes in it. If a company understands the needs of its customers, it can create products that satisfy the clients’ expectations and contain the features they desire; it will offer these products at a price that corresponds to the target market’s willingness to spend, and it will offer them where the target market loves to shop. It will also build its brand communication in a language that speaks to the target market. Marketing Mix and the Four Ps is intuitive. Marketing managers should concentrate on these variables and tailor them regarding the target market they’ve chosen to pursue.
Views: 61239 365 Careers
Pricing and Packaging Strategies That Will Dramatically Increase MRR
 
01:01:13
Packaging and pricing your IT service offering is the most important decision you need to make. Listen as Gary Pica, a pioneer in the IT managed services market, shares proven methods for pricing and packaging your MSP offering. Joining Gary is Len DiCostanzo, Senior VP of Community and Business Development at Autotask, and Neal Bradbury, VP of Channel Development at Intronis. Explore other on-demand webinars at intronis.com/cloud-backup-resources/on-demand/
Views: 579 Barracuda MSP
Packaging Strategies Wrap Up, Episode #1
 
04:38
The first episode of Packaging Strategies' video news broadcast, Packaging Wrap Up, featuring packaging news and insights.
Strategy: how to sell a new food item or product in stores or online
 
08:14
Learn to start a business in my full course: https://www.udemy.com/how-to-start-a-business-go-from-business-idea-to-a-business/?couponCode=ten_youtube And if you want more ways to promote your food product, take my best selling online course with marketing strategies to reach 1,000,000 people: https://www.udemy.com/marketing-plan-strategy-become-a-great-marketer/?couponCode=ten_youtube Get more help to promote your food products, and learn how to sell food on my business apps: http://www.problemio.com If you are trying to sell food, or any product, try my marketing book which is meant to make you an absolute marketing pro: http://www.amazon.com/Marketing-Advertising-Strategy-Reach-People/dp/1495453588 Additionally, you might be interested in my marketing mobile apps where you can get help from me via chat! Here is the iOS marketing app: https://itunes.apple.com/us/app/marketing-advertising-articles/id587238156?ls=1&mt=8 And here is the Android marketing app: https://play.google.com/store/apps/details?id=com.marketingpremium In this video I explain how to write a business plan for a food product. I also explain how to sell a food product online and in stores, and the different strategies between selling food offline and how to sell food online. Many people create new kinds of foods all the time. The challenge that people face is that selling the food item is difficult. There are a few things you can do to sell a large quantity of your food product. The first thing you can do to sell your food item is to try to sell it in local stores. You can sell your food product in local supermarkets. Supermarkets do accept new kinds of foods. The challenge is that they will likely pay you very little, and impose many requirements like great labels and food packaging which are expensive. The other approach to sell your food item is to sell that food online. You can sell food from your own website, or from sites like http://www.amazon.com You can sell food online, but the challenge is shipping. If you create food that ships easily, that is great. But if shipping will be complex, it may drive up your costs which would deter some buyers. So there should be a solid strategy for how to sell your food online. You can also attempt to sell a food item wholesale. If you need extra help to write a business plan for your food item or to get marketing help to sell a food item, you can hire me as a business coach. Here is a page explaining how I can help you write a business plan for a food item, and sell your new food. http://glowingstart.com/hire-business-coach-mentor-advisor/ Additionally, you can easily sell your own food item from your site. Here is how to set up a basic site and begin selling from it: http://www.problemio.com/website.html The other way to sell your food item is to try to sell it wholesale to restaurants. That is also difficult. But as you may guess, all these techniques and strategies are not too simple. Gigantic marketing playlist: https://www.youtube.com/watch?v=G7cEyoYfvKg&list=PLAgq5S6WQmzEjJIpYXN9nVMjNmxHjNw37 25 Facebook marketing strategies: https://www.youtube.com/watch?v=zd8eG0WDJvI Content marketing strategies: https://www.youtube.com/watch?v=KTruIZ5_D3k Facebook marketing book: https://www.youtube.com/watch?v=G6qbz-qnaPU Marketing strategy book to reach 1,000,000 people: https://www.youtube.com/watch?v=G6qbz-qnaPU Marketing strategies course: https://www.youtube.com/watch?v=3brrVun7zNI Business card marketing: https://www.youtube.com/watch?v=wWLWWbaISYI Offline marketing strategies: https://www.youtube.com/watch?v=pqaRHvwiIEw Twitter marketing tutorial: https://www.youtube.com/watch?v=gDMNKgluvBI How to do SEO keyword research: https://www.youtube.com/watch?v=wPZNg_s8814 Take my full SEO course on Udemy: https://www.youtube.com/watch?v=1M1CzZ_vrKI Affiliate marketing course: https://www.youtube.com/watch?v=pYdHnSlf6sc Online marketing tutorial: https://www.youtube.com/watch?v=rUVH1cC7W1Q Email marketing tutorial: https://www.youtube.com/watch?v=1jdvT68_97c Social media marketing tutorial: https://www.youtube.com/watch?v=DvOmBPS69lg Inbound marketing tutorial: https://www.youtube.com/watch?v=22TN3OFKwtE Facebook marketing book: https://www.youtube.com/watch?v=G6qbz-qnaPU Best Android business apps https://www.youtube.com/watch?v=aL_RQxFjHZY How to find a great domain name for a website or blog: https://www.youtube.com/watch?v=uYhtFnxWlhk Best way to create your website: Wordpress vs. Squarespace vs. Weebly: https://www.youtube.com/watch?v=9bJfaFsLMfw How to promote a website https://www.youtube.com/watch?v=J3vLBZGlZJ4 20+ free marketing ideas to sell online: https://www.youtube.com/watch?v=4JUcT2JhDyM
How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15
 
08:32
Again, EXCLUSIVITY is the key to the rich. Watch the whole powerful series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE In this video, Dan STRESSES the power of applying exclusivity in sales. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://buyersego.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing This video is about: How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15 https://youtu.be/bZhY3vkxDTE https://youtu.be/bZhY3vkxDTE
Views: 65732 Dan Lok
Starting Your Hair Business Part 1 (Logos, Marketing, Packaging, Websites)
 
27:49
#StartingYourHairBusiness #HairBusinessMarketing We all need accountability at some point in our business. Use the link below to schedule a call with me today so we can discuss some things you may need help with in your business. I will provide you with some valuable information that cost me a few thousand dollars to obtain. **LIMITED SLOTS AVAILABLE** Please use Valid Email when booking so I'm able to communicate with you prior to your call and for future follow ups. I'll help you create a Plan of Action for your New Business or Current that you're struggling with. I will follow up with you on the plan we create together. This information is valuable and proven to work for your business. It will be HARD to accomplish your monetary goals. Trust ME I know all too well because I've been there so please make sure you are serious about your goals pertaining to business. Consistency and Dedication will help you achieve the success you desire. Remember that "People Don't Plan to Fail, They Fail to PLAN! I look forward to speaking with you soon. https://squareup.com/appointments/book/MX11A2BRH25ES/triple-diamond-hair www.triplediamondhair.com Email- [email protected] (Wholesale Packages Available to Get Started NOW-Email Us) Starting Your Hair Business So I decided to share some things that you should think about and prepare yourself prior to starting your hair business or even during. I know there are a lot of things I said basically in one breathe, but I tried to express as much as possible without being too complicated at once. After being in business for a year now I realized so much errors I've made since then and I can't wait to share more with everyone. I know I didn't touch on the "legal" aspects of the business such as LLC/Business License and I will get there in another video. For me having a legal structure set up initially wasn't my first thought until my business became profitable. Initially there wasn't anything for me to sort of "protect" while making 1 to 2 sales a month or none at all. I did have a business coach who stressed having a legal foundation, but again I didn't see a need until recently. I will touch up on that subject later on. Please know that what I discussed in this video is just a tad bit of things I feel are important to think of prior to establishing your hair business, but there is so much more information. Keep in mind I'm also still learning what works for me and what doesn't and still have my short comings. I'm in the process of "practicing what I preach" also but the goal is to NEVER GIVE UP. Thanks For Watching!!!
Views: 15234 Intriguing Blk Beauty
What Prada Can Teach You About Branding
 
07:11
http://SocialMediaMadeMeRich.com Here's a great video regarding the power of effective branding and packaging. Prada is a MASTER at this and entrepreneurs should take note. You'll discover how to position your company as a premium brand in the marketplace, over and above other competitors. You'll also learn hidden psychological influence factors that turn fans into loyal customers who become disciples for your products / services. Dedicated to your success, - Matthew Loop http://dcincome.com/blog/prada-branding-secrets-for-entrepreneurs Prada Prada Milano Prada men's shoes
Views: 20248 Matthew Loop
Pricing Strategy An Introduction
 
08:46
An introduction to the subject of Pricing Strategy and an overview of some of the tools and theories available in connection with the determining of price of a product or a service. This video is aimed at marketing management students.
Views: 140849 Tine Wade
5 Online Marketing Strategies For Beauty Businesses
 
13:56
You can get my book Fully Booked here: http://bit.ly/FULLYBOOKED Learn more about Million Dollar Stylist® LIVE! here: http://www.milliondollarstylist.com/live-events/milliondollarstylist/ I received a question asking me to give some online marketing strategies, so in this video I do just that. You'll learn five tips you can use to market your online business. ♦ Want More Videos? ♦ Subscribe to my channel to see more! ♦ Find Me Online ♦ PERISCOPE: @marquettabreslin TWITTER: http://twitter.com/MarquettaB WEBSITE: http://MarquettaBreslin.com/ INSTAGRAM: http://instagram.com/marquettabreslin FACEBOOK: https://facebook.com/MarquettaBreslinFanPage PINTEREST: http://pinterest.com/marquettabre/
Views: 119885 Marquetta Breslin
Price Psychology and Online Marketing
 
04:20
Research in psychology reveals many tiny things that make prices and discounts seem more appealing. This video shares five simple things that research has found to change price perception--a sure help to marketers! Full online course: http://tiny.cc/v86ezx (use that link for a special promotional price). Please subscribe to the channel and leave a comment below! Be a People Expert: http://BeAPeopleExpert.com Courses: http://socialpsychonline.com/online-courses/ Twitter: https://twitter.com/So_Psych Facebook: https://www.facebook.com/socialpsychonline
Views: 23733 Andy Luttrell
How to Launch a Luxury Startup
 
06:55
So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies. Takeaways: 1. Understand what customers want. 2. Look at the competitive matrix. 3. Get significant startup capital together. 4. Be in it for the long-haul game. 5. Set it up for customers to engage with your brand in at least 6 touchpoints. Recommended Reading "DTC Update: The Latest Direct-to-Consumer Business Models and Strategies" http://blog.scalingretail.com/dtc-update-latest-direct-consumer-business-models-strategies/ "How to Create a Lifestyle Brand" http://blog.scalingretail.com/create-lifestyle-brand/ Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 50894 Scaling Retail
Marketing Panel: Innovative Pricing and Packaging Strategies
 
01:05:53
Session Format: Panel Opening presentation by Joe Andrews, Zuora Product Marketing Moderator: Brian Bell, CMO, Zuora Francois Dechery, Cloudbees Christian Naguele, Centrastage Pete Tomlinson, Eclipse Justin Bower, HTK Shona Mitchell, Headspace Topics/Abstract: Learn strategies for accelerating your marketing levers to drive business growth and hear best practices first-hand from businesses that have done it. Learn how to use pricing and packaging as a tool to increase customer acquisition, value per customer and reduce churn.
Views: 650 Zuora
The Marketing Mix - Marketing Promotion
 
02:27
On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the notion of promoting a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Promotion is essentially the art of communicating a product’s benefits to customers and convincing them to acquire the product once, or ideally, a repeated number of times. There are three degrees of brand loyalty: Awareness Preference And Insistence Marketing communication revolves around the three. Customers must know a product exists. Once they do, we need to convince them it is better than competitor products so they can develop a preference. In the best-case scenario, customers who prefer the product will understand its features well, which will develop informational awareness, and that will make them able to explain its benefits to other customers. Continued purchasing of a product, brand insistence, is the goal of promotional communication. It occurs when customers link a product with their own lifestyle. The feeling of personal connection turns repeated customers into raving fans.
Views: 14774 365 Careers
Ways You’re Secretly Tricked By Companies
 
11:33
You may not know it but companies are constantly tricking, influencing and deceiving your buying habits as consumers. Basically, there are Shady Ways Companies Are Ripping You Off that you might not know about. Here are 10 ways you're secretly tricked by companies! Subscribe for more! ► http://bit.ly/BeAmazedSubscribe ◄ Stay updated ► http://bit.ly/BeAmazedFacebook https://twitter.com/BeAmazedVideos https://instagram.com/BeAmazedVideos◄ For copyright queries or general inquiries please get in touch: [email protected] Credit: http://pastebin.com/3kwBpeq0
Views: 4520667 BE AMAZED
Packaging and Pricing Strategies for Increased Recurring Revenue
 
01:04:34
Packaging and Pricing Strategies for Increased Recurring Revenue — Kaseya Presentation.
Views: 941 kaseyacorp
How to Promote & Market Your Streetwear Brand (Pt 3)
 
11:49
Reggie Casual breaks down part 3 of starting your streetwear brand by giving the skinny on branding and marketing,. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 131125 THE CASUAL
Packaging & Pricing Strategies - What People Are Willing to Pay More For
 
07:03
How do you package your offer to charge higher prices? I see so many people offering sales. You NEVER want to be the cheapest person on the market. EVER. Instead start packaging your services using generous marketing. . What could you add to your package to make you standout in the marketplace? If you think outside the box of your offer, you can quickly increase your prices. I'll keep posting these short trainings but I want all of you to put the work in. Comment below, ask me questions...Tell me what you want to hear more of and don't forget to subscribe to my channel!! Talk soon.. Shanda xo My Links WEBSITE: http://heartcorebusiness.com BLOG : http://www.heartcorebusiness.com/blog/ TWITTER : http://twitter.com/ShandaSumpter INSTAGRAM : http://instagram.com/ShandaSumpter FACEBOOK : http://facebook.com/HeartCoreBusiness
Views: 574 HeartCore Business
Lumi CEO Jesse Genet on the importance of product packaging | Code Commerce
 
11:16
To you, a cardboard box might look like, well, a cardboard box. To Jesse Genet, a cardboard box looks like a business opportunity — both for her and for other online retailers. Genet is the CEO of Lumi, a company that makes and delivers packaging materials for e-commerce companies. She’s a big believer that in the age of online shopping, packaging and the materials used to deliver goods to consumers are more important than they’ve ever been. “Boxes are taking on a whole new life,” Genet said last week at Recode’s Code Commerce conference in New York City. “Packaging and boxes ... actually become the only physical touch point that most e-commerce brands have with their customer aside from the product itself.” — Subscribe: https://goo.gl/FRleYo Check out our full video catalog: https://goo.gl/JeqE6e Follow Recode on Twitter: https://goo.gl/n4jVhu Follow Recode on Instagram: https://goo.gl/k8KXjH Read more: http://recode.net/
Views: 6719 Recode
Pricing Strategies in Marketing
 
04:03
Get my free daily success videos on: http://www.JustinAtlan.com Many people ask me... Justin, "How long should I make my ebook so I can charge more?" or they tell me "I'm going to charge a little less so my product is more attractive". They miss out on what really decides how pricing strategies in marketing really works. It's not about what your product is, how long it is, or what it's made up of. All that matters to your customers is the experience your product is going to give them in solving a solution. Simply put, the stronger the emotional attachment to your solution and the better your product markets to that emotional attachment the higher price you can charge. Justin Atlan
Views: 2042 Justin Atlan
Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Episode 118
 
04:57
Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Marketing is everything involved in creating, communicating, and delivering value to customers, clients, and even society. Marketing is involved in everything from the market research that goes into determining what products consumers are looking for, to the message that is transmitted to consumers to inform them about a product and even persuade them to purchase it. In between those stages, marketing also plays a prominent role in determining how the product should look, designing the packaging that will enclose the product, deciding whether to sell the product through traditional retailers or entirely online, and establishing a price point that is not only attractive to consumers but allows gives the business the opportunity to be profitable. Now when most people think of marketing they often think of advertising, which is completely understandable given we are are constantly exposed to advertisements at home, at the office, and even during our commutes. Although advertising is a component of marketing it certainly does not explain the entire subject. In fact, advertising is simply one of the four different types of promotion, and promotion is one of the four main elements of marketing. So you can see that advertising, like the other marketing elements, merely plays a role in helping businesses create, communicate, and deliver a single unified message to potential customers. So how does a businesses create, communicate, and deliver value to its customers? Although there are many variables at work, a business can increase the probability of success by creating an effective and consistent marketing mix. Often referred to as the 4 P's, the market mix is a collection of four elements that outline the strategy for how a business intends to reach its customers. These four elements include product, place, promotion, and price. The product includes the tangible product or intangible service that will be used to fulfill a customer need or want. The features of a product, its physical form, packaging, warranties, and even after-sale service are all included under the product strategy. Place includes how a business intends to get products from the location they are produced to where they can ultimately be consumed by consumers. Place is often referred to as distribution since we are dealing with logistics. However, place not only includes the physical distribution of the product but also the channel through which it will be sold. Promotion involves establishing the most effective method for communicating with its customers about the various products that it sells. Promotion is primarily meant to communicate, inform, and persuade. An effective promotion strategy, like the other marketing mix elements, depends upon a businesses knowledge of its target customer. This knowledge allows a business to select the best way to communicate with its core audience and ultimately increase the success of its communications. The last element of the market mix is price. Price is the easiest marketing mix element to alter from a technical sense, however it is the most difficult thing to change. The reason is that altering the price of a product affects what consumers pay for that product, and a business can only charge as much as the market is willing to pay for a product. Technically a business can charge whatever price it wants, but that does not mean that consumers have to pay that price. Like the other marketing mix elements, price can send a message to consumers. For example, many believe that maintaining low prices is the best method to attract consumers. Although this can be an effective pricing strategy for certain items, it can also confuse consumers. For example, Tiffany & Co. sells expensive jewelry and is known for high quality and is one of the most recognizable brands. Because Tiffany & Co is known for quality and maybe even exclusivity, it wouldn't benefit from a low price point. Dealing with the psychological aspect of pricing, consumers tend to view less expensive items as cheap in quality compared to their more expensive counterparts. Although this doesn't always hold to be true, businesses are very aware of the impact that price can have on the perceptions of consumers.
Packaging A Tool For Market Cultivation
 
28:00
Postgraduate Diploma in Marketing Management(PGDMM): MS-63 Product Management
Views: 605 ignou soms
Product, Services, and Branding Strategy (Principles of Marketing) | Lecture 6
 
07:02
Product, Services, and Branding Strategy (Principles of Marketing) | Lecture 6. Subscribe this channel to get more knowledge,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Course Description: This course focuses on the needs of those who are preparing themselves for an exciting, rewarding, and enriching career in the field of marketing. The main aim is to provide students with issues and situations they can identify with while preparing themselves in gaining knowledge and insights in marketing. Much of the course work will be devoted to discussing these concepts with reference to practical examples and cases. A good balance between theory and practice will be maintained in presenting various concepts. Learning Outcomes: After the completion of this course students will be able to: 1. Understand and discuss the fundamental concepts of Marketing 2. Have a sound idea of the factors involved in marketing planning 3. Identify the roles carried out be different market players 4. Posses a theoretical awareness of basic marketing theories and models for decision making. Product, Services, and Branding Strategy. Topic Outcome: What Is a Product? Product and Services Decisions Branding Strategy: Building Strong Brands Services Marketing
Views: 5952 Get Knowledge
What's Cooking? Ep. 3 Category vs. Product Packaging
 
02:00
http://www.recipemarketing.com This week our host and creative director, Frank Scotti, explores various packaging designs and the difference between product specific packaging and category specific packaging. Join us weekly for creative tips & tricks and learn the secrets of professional design and marketing with our host and creative director, Frank Scotti. At Recipe, we're always serving up tasty ideas. If you are in the food and beverage industry - get great advice, relevant marketing articles and the recipe for your marketing success. We're a hybrid marketing firm specializing in the food and beverage industry. We offer a full menu of services including design, advertising, web, social media and public relations. Our team consists of foodies who are also marketers, writers and artists. Each has extensive experience working with industry giants as well as working with small up and comers. So whether you're introducing a new product, updating your brand, growing distribution or promoting an event, Recipe puts together the ingredients you need for success. http://www.recipemarketing.com
Views: 299 RecipeMarketing
The Marketing Mix - Pricing
 
02:16
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of Pricing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Pricing is the one variable a company can change overnight and see an immediate effect on revenues and profits. However, pricing decisions inconsistent with a firm’s competitive strategy can be dangerous, which is why companies should address the topic with much caution and attention. There are three important components we need to distinguish in this process. The amount a product costs to be produced, the price customers pay to buy the product, and the value they acquire from the product. If a company aims at cost leadership, then the focus will be costs (trying to keep them as low as possible). The company must offer a price slightly lower than the one offered by competitors. Conversely, if a firm’s strategy is differentiation, then the critical factor will be the value delivered to customers. Costs are not that important, as companies offering a differentiated product can charge more. So, pricing must be coherent with competitive strategy, although sometimes it is tempting to adjust prices to stimulate short-term gains of market share and increases of sales. Top-level managers have to stay focused on the big picture and make coherent decisions in line with the firm’s long-term strategy.
Views: 29677 365 Careers
Morgan Rees Marketing Overview
 
00:42
Competencies: Turnarounds, Product Launches, Start Ups and Growing Business, Strategies, Branding, Advertising, Retail, eCommerce, Websites, Product Design & Packaging, Integrated Marketing Campaigns, Channel Development, Lead Generation, Public Relations, Corporate Strategies, Advertising, Channel, Sales, Investor Relations
Views: 261 morganrees
9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs
 
09:24
If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like. You can download the companion mini-ebook for this video here: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse WORK WITH ME PERSONALLY: http://www.philipvandusen.com/oneonone FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 237434 Philip VanDusen