http://www.getfreepublicitytoday.com/pressreleasereport - Get your FREE Report called "How to write a press release that gets you tons of free publicity, gives you expert recognition and increases sales" written by top publicity expert Sharon Bolt - founder of Get Free Publicity Today.
We've created a series of videos for people who want to grow their business, attract more clients and increase sales by effectively using press releases. The videos include how to succeed using public relations, how to write a press release that gets attention and the best press release format to use. Also included is what a press release template looks like, press release distribution and press release examples.
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If you prefer to read, rather than watch the video, here's the script:
I'm Sharon Bolt and I’m the founder of Get Free Publicity Today. I'm a publicity expert whose been featured in more than 40 local and national newspapers, magazines, TV and radio stations and I am regularly featured on BBC Radio Sussex and Surrey.
I've created a series of videos for people who want to grow their business, attract more clients and increase sales by effectively using press releases. The videos include how to succeed using public relations, how to write a press release that gets attention and the best press release format to use.
Title: How To Write A Press Release
(01:02) If you don't know how to write a press release that gets media attention then you're in the right place because during this video I'm going to give you a simple 9 step press release format for you to follow.
Here we go...
1. Start strong in your press releases: Your title and initial lines should briefly and directly convey what you want to say.
Include the "who, what, where, when and why" in the lead of your media release. The remaining part of your (media) release should include supporting facts and examples.
2. Make it easy for the media: Some media agencies and journalists will grab your press releases and put them in their publications with slight editing or no alteration.
The more information and details you include, whilst still keeping it between 350-500 words, the less work the media has to do.
3. Think like the reader: Your press releases should be able to keep the reader's interest. Put yourself in the reader's shoes.
Would you want to read your press releases?
4. Make it relevant: Try to point out real examples to support the message you want to communicate. Show why your information is important and how it benefits their audience.
If your releases aren't newsworthy, don't expect anyone to read it!
5. Support your story with real facts: Facts make your point stronger and tell the journalist you've already done much of the research for them.
If you pull facts from other sources, make sure you mention this.
6. Include company information: Your press releases should conclude with a short description of your company, and contact information.
7. Be concise: Avoid using extravagant language, or unnecessary clichés. Get to the point and tell your story as directly as possible.
8. Avoid exclamation points: The use of exclamation points are rarely used in a media release. If you have to use an exclamation point, use only one! Not several!!!
9. Avoid industry jargon: The harder your media release is to understand for journalists and the general public, the less likely it is to be picked up.
However, a limited use of industry terminology is ok, if you're trying to optimize the media release for internet search engines and/or are targeting an industry publication.
(04:35) In order to help you with your press releases, I've written a report that you can download for free, which is called:
"How to write a press release that gets you tons of free publicity, gives you expert recognition and increases sales"
During the report I share in-depth information on what to include in a press release, how editors select press releases for publication and information about writing headlines, inserting quotes, conclusions and boilerplates.
You can get the FREE report now by clicking on the link if it shows on the screen or in the description box below.
To watch Sharon's video about public relations go here:
To watch her video where she talks about a news release go here:
To watch her video where she talks about free press release distribution go here:
How To Write A Press Release
Press Release Template
Press Release Format
Press Release Example
Sample Press Release
Press Release Distribution
What Is A Press Release
Writing A Press Release