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The Penetration Pricing Strategy

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Penetration pricing is a common pricing strategy used by businesses. To employ effective penetration pricing, businesses start by offering a product at a low price point. By doing so, the business is hoping to attract new customers and increase its share of the market. Once the business has increased its market share, it will slowly begin to increase prices to a point where they can offer the product in a profitable manner. To learn more about penetration pricing, as well as the conditions that need to exist for the strategy to be effective, watch the following video. Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P
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Text Comments (7)
Danita Moses (1 year ago)
Simple yet effective, I learned a lot from this short video...Thank you :-*
Leon Kee (1 year ago)
+Alanis Business Academy The risk of losing customers over the period when the price is raised can be substantial, is there any good case practice of companies that employ this pricing strategy and at the same time, mitigating the risk of losing customers after increased pricing?
William Campbell (1 year ago)
Pooja Devi (1 year ago)
Thank you
+Pooja Devi You've very welcome! Thanks for watching.
Deepak Sharma (1 year ago)
thank you keep posting :)
Thank you Deepak!

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