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The Everyday Low Price Strategy

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Everday low pricing is a common strategy that involves a business establishing prices lower than competitors and then largely avoiding sales promotion. Everday low pricing, commonly referred to by the acronym EDLP, is intended to encourage consistent customer traffic in stores while achieving profitability through volume. In this video you'll learn more about everyday low pricing and how it compares to penetration pricing and price skimming. Learn about price skimming: https://youtu.be/V8NjDBsVWUY Learn about penetration pricing: https://youtu.be/Fjm6VVbe7bM Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P
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Text Comments (3)
Apple Cida (1 year ago)
Good Shit!
sathya narayanan (1 year ago)
Awesome video...Can you give some more inputs on hows products are priced using EDLP
Thanks Sathya! The main characteristic of EDLP is attempting to set prices lower than competitors. Companies that utilize EDLP attempt to generate profits by selling through a large volume of products.

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