HomeОбразованиеRelated VideosMore From: Alanis Business Academy

The High-Low Pricing Strategy

72 ratings | 7427 views
The high-low pricing strategy involves setting prices that are higher than everyday low pricing stores, but then offering numerous sales promotions reduce prices lower than competitors' prices. By utilizing this common pricing strategy, marketing personnel are hoping that products sold at deep discounts, often called loss leaders, will increase traffic in stores and increase the sales of other higher profit-margin items. In this video, you'll learn more about how marketers implement high-low pricing as well as some of the disadvantages associated with this pricing strategy. **Learn about price skimming: https://youtu.be/V8NjDBsVWUY **Learn about penetration pricing: https://youtu.be/Fjm6VVbe7bM **Learn about everday low pricing: https://youtu.be/TvqqgrjjDME Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P
Html code for embedding videos on your blog
Text Comments (6)
Hanley Charles (2 months ago)
Really like your videos keep up the good work
WrittenInFilm (1 year ago)
If anyone reading this believes they are a talented marketer, please contact me if you are interested in a marketing opportunity at my company, i run several online businesses and want only the most talented person i can find to invest in and feel like this might be a good place to look, my skype is: wyatt.harris7
O'neisha Biggs (9 months ago)
email: [email protected] I have grown a significant following in 1 year and I have a system that works time and time again especially in the online space.
T. Alma (1 year ago)
I commented roughly a year ago about how I was doing my gcses and your videos helped me more than my teacher could. I understood the content with these videos and they supported me immensely, I even showed my friends your videos and they agreed and used them as a revision source. I actually got an A* as my overall grade, two grades higher than my expected grade hahaha thanks a lot
Iuri Wagner (1 year ago)
Great content. Just a hint: next time, use 80% of the video explaining how one strategy works, its advantages and disadvantages, and then use the 20% left to compare with the other similar strategies, or the video will be confusing. Keep up with the great work!
Thanks for watching and taking the time to provide feedback!

Would you like to comment?

Join YouTube for a free account, or sign in if you are already a member.